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Digital PR Workshop: Marketing Communications The Growth Hacking Way

April 8 @ 10:00 am - 4:00 pm


Discover what it means to succeed in Public Relations using tools that now offer an advantage to the modern PR professional.

Whether you have experience in traditional PR, or work at a startup and want to get the word out about your product/service, this course will teach you how to express your unique value-add creatively through organic marketing and reaching out to the right media outlets the growth hacking way using cost-effective tools and techniques.

  • WHAT WILL BE COVERED?

    This course is all about creating a content marketing strategy and effectively reaching out to the public, potential customers/partners and journalists.

    This course will clearly show founders of SMEs and startups and others interested in Marketing how to tell their story to the people they want to reach by utilizing:

    1) Owned Media (i.e. how to create an effective blogging strategy for your company)

    2) Earned Media (key advice, from someone with international media experience, regarding how to create good relationships with journalists that create opportunities to be featured in media outlets)

    3) Digital tools that help create successful results for both of the above areas and simplify your work. 

  • WHEN WILL THIS COURSE TAKE PLACE?

    This workshop will take place on Saturday April 8th, 2017 from 10:00 am – 4:00 pm. Free lunch will be served.

  • WHY IS THIS COURSE RELEVANT TODAY?

    Traditional PR is dying and Print Media is no longer what is used to be: many publications are now moving to digital and online formats. If you don’t keep up with the trends of the digital era you’ll be left behind. This course cuts through the bureaucracy of old fashioned PR, and shows you how to do things the digital way, which means cheaper and most effective!

  • WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

    1) Being able to create a blog that effectively tells your story to your target audience.

    2) Organic marketing tactics which are more affordable than spending money on advertising.

    3) Knowing how to conduct outreach to journalists, even in foreign languages/countries.

    4) Having a solid understand of digital tools that will help you with your Digital Marketing and PR outreach to the media, including creative ways to use Californian-made digital platforms from Google and others more creatively (i.e. Californian Creativity)

  • WILL I GET ANY CERTIFICATION?

    Yes, if you complete the neccessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute).

  • WHO WILL BE TEACHING THIS COURSE?

    Elías Jabbe is an award-winning American writer and a native of both California and its digital community that created most major social media networks. After creating memorable, viral content while working in Digital Marketing, gaining global experience working at successful Tech startups in California and Europe, securing press coverage for his clients and himself in media outlets published in three continents he has lived in (North America, Europe and Asia) and publishing over 300 articles, including in print publications in all three continents above, he is teaching this Californian Creativity Course.

    This full-day workshop is a sequel to two memorable Californian Creativity sessions held at AstroLabs in December 2015 and February 2016, both which startup founders said they benefited from tremendously.

  • ARE THERE ANY PREREQUISITES?

    Willingness to learn and have a good time!

  • DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com

  • WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

  • WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

  • WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
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