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Mastering Google Analytics: Customization & Automation Workshop

May 15 @ 10:00 am - 5:00 pm


This workshop is part of our Digital Marketing Track.

Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.

  • WHAT WILL BE COVERED?

    • Basic tracking and Analytics concepts (source/medium, grouping data)
    • Tracking all channels (by UTM tagging url’s)
    • Demographic and User Data
    • To define Events, Goals and Ecommerce Transactions.
    • To setup Conversion Funnels (with and without Enhanced Ecommerce Enabled).
    • Create Custom Segments, Reports and Dashboards.
    • Intelligence Events & Custom Alerts
    • To tell a story with your data, by asking the right questions.
    • Integration With Adwords, and other Social Media channels.
    • Dimension Widening and Importing Cost Data
    • Integration with Google Webmaster Tools, and Google Tag Manager
    • Cross Device Tracking.
    • Automation with Google API and Excel.
    • Get Google certified!
  • WHY IS THIS COURSE RELEVANT TODAY?

    Google Analytics is an important tool that everyone who has a website should use. It allows you to track who comes to your site, what they do on your site, and helps you make decisions on ways to make your site better for your users and customers. It’s a powerful free tool that gives you actionable insights to increase traffic and revenue on your website, across all marketing channels.

    This hands-on course will allow you to master this powerful tool, which in turn will help you to automate and streamline much of your processes freeing your time for actual analysis.

  • WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

    Upon completion of this course, you will be given all necessary knowledge and instruction to complete the free online assessment to become Individually Qualified in Google Analytics.

  • WILL I GET ANY CERTIFICATION?

    Yes, in addition to helping you get Google certified, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.

  • WHO WILL BE TEACHING THIS COURSE?

    This course will be taught by the Google certified AstroLabs team.

  • ARE THERE ANY PREREQUISITES?

    A basic understanding of marketing is recommended, but everyone is welcome!

  • WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

  • DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at: academy@astrolabs.com

  • WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

    If you take the workshop and think it did not live up to the description, we will issue you a full refund.

  • WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

Details

Date:
May 15
Time:
10:00 am - 5:00 pm
Event Categories:
,
Website:
http://astrolabs.com/academy/digital-marketing-ksa/

Organizer

AstroLabs

Venue

Riyadh
Riyadh, Saudi Arabia + Google Map