Careem Success Story – Building mobile first companies to scale through proper measurement solutions
Come learn about how Careem scale through consistent data drive measurement solutions and optimization.
About The Speaker:
Rakesh Ramesh is the Digital Marketing Director at Careem.
“I am very passionate about the whole digital and analytics world. I love data-driven marketing and technology behind it. I would consider myself a marketing & analytical architect & Have to build web/mobile/analytical framework for few of the best startups in the region. I believe digital marketing is the best growth engine for all the companies as you can track every single penny you have put and measure the ROI behind it. My day starts with a comprehensive report on where can I do the best optimization and how can we find a gem that triggers incremental growth without cannibalizing budget.”
See you there!