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Digital Marketing Series: Top 10 Insights from Regional Success Stories

July 25 @ 7:00 pm - 8:30 pm

Join us for a talk about how startups in the region use Digital Marketing to scale up on a budget! The talk will include the top 10 strategies to drive higher returns in Digital Marketing. The session on July 25th will be from 7-9pm and will consist of a short talk about regional successful digital marketing strategies and networking with startups from our tech hub. We have limited seats available, so please RSVP as soon as possible to secure your…

Comprehensive Digital Marketing Workshop

August 4 @ 10:00 am - 4:00 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. Learn how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals. Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords. Long term marketing: SEO (Technical & Content), Organic Social Media (Automation,…

Mastering Google Analytics: Customization & Automation Workshop

August 5 @ 10:00 am - August 7 @ 9:30 pm

  This workshop is part of our Digital Marketing Track, but may be taken individually. Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified. Basic tracking and Analytics concepts (source/medium, grouping data) Tracking all channels (by UTM tagging url’s) Demographic and User Data To define Events, Goals and…

Learn All About Display Advertising: Google Display Network, Facebook, and Retargeting Workshop

August 8 @ 6:30 pm - 9:30 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll). The Basics of Display Marketing Differences between CPC, CPM, CPA and CPV Ad networks and…

Advertising With Google: Using AdWords to Grow Your Business Workshop

August 9 @ 6:30 pm - August 10 @ 9:30 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. This workshop is part of our Digital Marketing Track, but may be taken individually.  Learn to fully utilize Google's advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career. The basics of SEM (Search Engine Marketing) and Pull Marketing Understanding the difference between organic and paid search results Understanding pay-per-click advertising Understanding Adwords account structure Understanding Adtypes…

SEO (Search Engine Optimization): Getting your site to rank high on Google

August 11 @ 10:00 am - 4:00 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. If you've ever wondered how to get your website on the front page of search engines, the answer you’re been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your busines's revenue and gain a very in-demand skill to help you advance in your career.…

Crafting A Social Media Strategy That’s Right For You – Workshop

August 12 @ 10:00 am - 12:30 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. Without an engine, cars don't operate and without a hand-crafted unique content strategy you won't stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you'll be able to hand-craft an engine with horsepower that'll shift your social media…

Digital Newsletter & Customer Retention Marketing For Your Business

August 12 @ 1:00 pm - 4:00 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. Without Customer Retention, you don't have a chance of succeeding as a digital business. Over the last 10 years, the digital marketing landscape has changes quite a bit, but one channel that has stood the test of type are email newsletters. This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional…

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