Originally from Mauritius, Musa holds an undergraduate business degree from RMIT university, in Melbourne, Australia. She started her first online business, an online property portal for international students to Australia at the age of 21.
Moving to London in 2004 to work for GE’s financial arm, GE Money, Musa had various roles including marketing, financial literacy, customer advocacy and E-commerce. She led the first online financial literacy initiative in the UK, Moneybasics.co.uk
Moving to the MIDDLE EAST in 2008, Musa worked as a consultant for Bain & Company Middle East and focused on financial services projects such as growth strategies for banks in the region. She moved on to set up the consulting arm of MasterCard Middle East and Africa, where she stayed for 2 years, before founding Souqalmal.com in 2012
Musa holds an MBA from INSEAD and is the co-author of Entrepreneurial opportunities on the internet in 2006.