Asim is a creative thinker skilled at driving social innovation through technology, design thinking, and business development. He combines a keen grasp of complex issues and impeccable design sensibility. Asim has over a decade of experience in creating transformative change in ambiguous environments through meaningful ways with cutting-edge companies and startups. With a background in arts and a self-taught coder. Asim strives to bridge the gap between designers and developers, marketing and engineering; so that technology serves its purpose and is universally accessible that provides empowerment and opportunity.
Asim has worked and lived in Dubai, New York, Zurich, Johannesburg, Monaco, and London. During his time at Google, Asim served as a Technical Design Lead from Zurich and later as a Emerging Markets Lead from Dubai. During his time on the Brand Studio team Asim collaborated on UX/UI and design with interdisciplinary departments that included Marketing, Developer Relations, Outreach, Software Engineers and User Research teams. With a focus on Middle East and Africa, Asim helped bring Google products to thousands of users in developing countries.
In 2013 Asim took a sabbatical from Google to serve as an Acumen Global Fellow, in the class of 2014. The fellowship comprises of a cohort of emerging leaders who aspire to change how the world sees and tackles poverty. Fellows work directly with the CEO of an Acumen funded startup, on a critical business challenge facing the organization.
Today Asim is working as a consultant for VC’s, startups and multinationals focusing on Visual Design Strategy, Brand and Creative Strategy taking their products and services from idea to market.