Farid joined Google MENA in December 2013. He focuses on using Google’s measurement products to facilitate digital marketing decisions and achieve the best possible returns on digital advertising spends for MENA’s biggest retailers. Farid’s job is considered complete when every single digital marketing decision in a company is backed up by high-integrity, accurate data that has been interpreted properly.
Farid is an engineer, a pilot and a musician in no particular order. Engineering is his foundation, aviation is his passion and music keeps him going.