ADVANCED SOCIAL MEDIA TRAINING – ASTROLABS DUBAI

Social media marketing has become an integral part of any marketing plan and in many cases is a primary growth driver of a business. Our aim is to prepare marketers and social media managers for a competitive market by arming them with the practical knowledge they will use in the field.

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What is covered in the Advanced Social Media Training?

How to create a social media strategy and action it to deliver real results

Crafting a purposeful content strategy and publishing across your social channels

Lead a conversation on social media on behalf of your brand

Read social media reports and gain valuable insights from them

Run ads and manage media campaigns across social channels

Recruit and work with influencers and brand advocates

Who should attend the Advanced Social Media Training?

Who should attend the Advanced Social Media Training?

Social media marketing has grown to have become a complicated landscape. This course is for you if..

  • You want to know how to get started in marketing your company or product on social media
  • You want to learn how to launch a campaign and run it, from start to finish.
  • You want to understand the metrics and optimize your approach based on that.
  • You depend on social media as part of your marketing plan
  • You have an agency and want to understand the details of the work done

Social Media Marketing Workshop Curriculum & Program Schedule

Daytime Training

DATE TIMING SESSION DESCRIPTION
Monday April 1st 2019 10 AM – 12 PM Intro to Social Media Marketing Overview of the social media channels and their history, growth, and relevancy in the MENA market.
Monday April 1st 2019 1 PM – 3 PM Advanced Social Media Strategy for Business Success Hands-on approach to building effective strategies. Participants will go over the best practices in putting together an actionable strategy that drives business results.
Monday April 1st 2019 3 PM – 5:30 PM Advanced Social Media Advertising Learn the basics of advertising on social media channels and go through a hands-on session of creating and launching ads.
Tuesday April 2nd 2019 10 AM – 12 PM Crafting Purposeful Content for Social Walkthrough of a content calendar from a brief to the finally publishing content. Attendees will gain insight to how content is managed behind some of the biggest pages on social media.
Tuesday April 2nd 2019 1PM – 3 PM Social Media Moderation – Leading conversations online Prepares the teams to replying to hard questions and cultivating positive conversations around their brands. This will also prepare them for a crisis when it happens on your social channels.
Tuesday April 2nd 2019 3 PM – 4 PM Social Metrics That Matter Determine the numbers that matter. Learn how to read reports and how to extract valuable insights from them.
Tuesday April 2nd 2019 4 PM – 5 PM Working with Brand Advocates Learn to identify, hire, and manage the right influencers or brand advocates for your strategy.

Evening Training

DATE TIMING SESSION DESCRIPTION
Sunday March 31st 2019 6:30 PM – 7:45 PM Intro to Social Media Marketing Overview of the social media channels and their history, growth, and relevancy in the MENA market.
Sunday March 31st 2019 7:45 PM – 9:30 PM Advanced Social Media Strategy for Business Success Hands-on approach to building effective strategies. Participants will go over the best practices in putting together an actionable strategy that drives business results.
Monday April 1st 2019 6:30 PM – 7:45 PM Advanced Social Media Advertising Learn the basics of advertising on social media channels and go through a hands-on session of creating and launching ads.
Monday April 1st 2019 7:45 PM – 9:30 PM Crafting Purposeful Content for Social Walkthrough of a content calendar from a brief to the finally publishing content. Attendees will gain insight to how content is managed behind some of the biggest pages on social media.
Tuesday April 2nd 2019 6:30 PM – 7:45 PM Social Media Moderation – Leading conversations online Prepares the teams to replying to hard questions and cultivating positive conversations around their brands. This will also prepare them for a crisis when it happens on your social channels.
Tuesday April 2nd 2019 7:45 PM – 9:30 PM Social Metrics That Matter Determine the numbers that matter. Learn how to read reports and how to extract valuable insights from them.
Tuesday April 2nd 2019 8:30 PM – 9:30 PM Working with Brand Advocates Learn to identify, hire, and manage the right influencers or brand advocates for your strategy.

  • Instructor

    Mohtab Arabiat

    Head of Digital Development – AstroLabs

    Head of Digital Development at AstroLabs, Mohtab is an early adopter with a passion for digital storytelling.

    With over 11 years of experience in digital marketing, Mohtab brings to the table the practical knowledge and experience that led to the success of over 35 of the top brands in the MENA region.

    His experience at agencies such as FP7 and Starcom gave him the opportunity to work with some of the top industry leaders in a number of sectors such as telecom, FMCG, QSR, and banking, among others.

PROGRAM PRICING

Register for the Daytime Training from Monday April 1st 2019 to Tuesday April 2nd 2019

DATE TIMING SESSION DESCRIPTION
Monday April 1st 2019 10 AM – 12 PM Intro to Social Media Marketing Overview of the social media channels and their history, growth, and relevancy in the MENA market.
Monday April 1st 2019 1 PM – 3 PM Advanced Social Media Strategy for Business Success Hands-on approach to building effective strategies. Participants will go over the best practices in putting together an actionable strategy that drives business results.
Monday April 1st 2019 3 PM – 5:30 PM Advanced Social Media Advertising Learn the basics of advertising on social media channels and go through a hands-on session of creating and launching ads.
Tuesday April 2nd 2019 10 AM – 12 PM Crafting Purposeful Content for Social Walkthrough of a content calendar from a brief to the finally publishing content. Attendees will gain insight to how content is managed behind some of the biggest pages on social media.
Tuesday April 2nd 2019 1PM – 3 PM Social Media Moderation – Leading conversations online Prepares the teams to replying to hard questions and cultivating positive conversations around their brands. This will also prepare them for a crisis when it happens on your social channels.
Tuesday April 2nd 2019 3 PM – 4 PM Social Metrics That Matter Determine the numbers that matter. Learn how to read reports and how to extract valuable insights from them.
Tuesday April 2nd 2019 4 PM – 5 PM Working with Brand Advocates Learn to identify, hire, and manage the right influencers or brand advocates for your strategy.

د.إ4,500.00RESERVE YOUR SPOT!

Register for the Evening Training from Sunday March 31st 2019 to Tuesday April 2nd 2019

DATE TIMING SESSION DESCRIPTION
Sunday March 31st 2019 6:30 PM – 7:45 PM Intro to Social Media Marketing Overview of the social media channels and their history, growth, and relevancy in the MENA market.
Sunday March 31st 2019 7:45 PM – 9:30 PM Advanced Social Media Strategy for Business Success Hands-on approach to building effective strategies. Participants will go over the best practices in putting together an actionable strategy that drives business results.
Monday April 1st 2019 6:30 PM – 7:45 PM Advanced Social Media Advertising Learn the basics of advertising on social media channels and go through a hands-on session of creating and launching ads.
Monday April 1st 2019 7:45 PM – 9:30 PM Crafting Purposeful Content for Social Walkthrough of a content calendar from a brief to the finally publishing content. Attendees will gain insight to how content is managed behind some of the biggest pages on social media.
Tuesday April 2nd 2019 6:30 PM – 7:45 PM Social Media Moderation – Leading conversations online Prepares the teams to replying to hard questions and cultivating positive conversations around their brands. This will also prepare them for a crisis when it happens on your social channels.
Tuesday April 2nd 2019 7:45 PM – 9:30 PM Social Metrics That Matter Determine the numbers that matter. Learn how to read reports and how to extract valuable insights from them.
Tuesday April 2nd 2019 8:30 PM – 9:30 PM Working with Brand Advocates Learn to identify, hire, and manage the right influencers or brand advocates for your strategy.

د.إ4,500.00RESERVE YOUR SPOT!

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If you have any questions please contact: [email protected]

+971-4 -4541159
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