ASTROLABS GOOGLE ADWORDS WORKSHOP – DAMMAM

Join us in Dammam this July 28 for a free workshop to learn about Google Adwords!

Learn to fully utilise Google’s advertising platform AdWords to grow your business, benefit the organisation & clients you serve, and advance in your career.

Our goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent Google Adwords professional.

Forward KSA is a two year program which aims to to select, support and train thousands of entrepreneurs at the early stage who are ready and on the cusp to grow their businesses. Learn more about the Forward Program Here.

COMPLETE STRATEGY & BEST PRACTICES FOR THE REGION

TAUGHT BY PRACTITIONERS
STAY UP TO DATE WITH 2018 MARKETING TRENDS
MASTER KEYWORDS AND CAMPAIGN STRATEGY

Mastering Google Adwords Workshop

  • Curriculum & Program Schedule

    Advertising With Google Adwords Workshop
    July 28, 2018 10:00am-4:00pm

    Learn to fully utilise Google’s advertising platform AdWords to grow your business, benefit the organisation & clients you serve, and advance in your career.

    WHAT WILL BE COVERED?
    • The basics of SEM (Search Engine Marketing) and Pull Marketing
    • Understanding the difference between organic and paid search results
    • Understanding pay-per-click advertising
    • Understanding Adwords account structure
    • Understanding Adtypes
    • Keyword Research
    • Purpose of keyword research
    • Keyword match types
    • Using negative keywords
    • Keyword Planner Tool
    • Budget Estimations
    • Creating a Campaign
    • Creating a new campaign
    • Setting up a new campaign
    • Budget strategy
    • Creating an Ad Group
    • Purposes of ad groups
    • Creating effective adgroups
    • Keyword & ad text strategy
    • Bid strategy
    • Quality Score
    • Understanding the AdWords auction
    • Understanding quality score
    • How to improve quality scores
    • Performance
    • Defining conversions
    • Testing Ads
    • Ads and cpc optimization
    • Tracking and Reporting
    • What to track?
    • How to track?
    • The optimization tools
    • Creating your customized reports
    • Dos and Don’ts
  • PRACTICAL TAKEAWAYS

    By the end of this workshop, you will:

    • An understanding of the AdWords application and what you need to get started
    • The knowledge to incorporate Google AdWords into your current marketing efforts
    • The ability to create and edit targeted pay-per-click campaigns
    • The skills to create more compelling ads to drive better click through rates
    • The knowledge to analyze a campaign and find how to get more out of the budget, campaign, AdGroups, and ads.

  • Who Will Benefit The Most From This Workshop?

    1. Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
    2. Marketersmarketers who are looking to upgrade their online marketing skills
    3. Anyone looking to make a career change and get a comprehensive understanding of Google Adwords
  • Instructors

    Ahmed Matar

    Performance Marketing Manager at eXtra

    Ahmed is an online marketing strategist with a master degree in E-Commerce from Canada. He currently works as E-Commerce Marketing Manager for eXtra (Saudi Arabia’s leading and fastest-growing consumer electronics and home appliance retailer). Ahmed has a passion for e-commerce, performance advertising and startups.

    Saad Aljabr 

    KSA Director of Operations

    Saad is the KSA Director of Operations at AstroLabs.

    Saad has an entrepreneurial background where he founded multiple ventures in eCommerce, Real Estate, and Trading. Prior to that, Saad worked 3+ years in leading financial & management consulting firms with exposure on multiple industries.

    Saad has passion for supporting entrepreneurs and capability development. Saad holds a BA in Finance from King Fahd University for Petroleum and Minerals.

  • Teaching Method

    The goal of this program is not to teach you what to do, but have you do it yourself! The program will have heavy hands-on work using the actual tools that adwords professionals use on a daily basis.

BOOK YOUR SEAT FOR THE WORKSHOP!

PAST PROGRAM TESTIMONIALS

Great mentors and a great team, AstroLabs Academy empowers entrepreneurs to shape the digital markets in the Arab world.

Ammar WaganahCEO & Co-FounderDokkan Afkar

Coming from a non-technical background this workshop enlightened in so many areas and caused me to think of my startup in a whole new light.

Shaima HamidaddinExecutive ManagerMiSK FOUNDATION

Don’t learn the hard way to scale your online business, Go To AstroLabs!

Hossein BukhamseenCTOHungerStation.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

An amazing outlook into the realm of online scaling learnt everything I need to know in a span of 3 days from the top most influential people in the field, truly motivational, educational, and inspiring

Mohammed KazimCo-founderTamashee

Very helpful and focused! Highly recommend crash workshop for every startup.

Laith AlsulaimanCOO - Product DevelopmentBusinessClouds

This is what we need as entrepreneurs to realize that we are not the only one facing challenges. We learned within three days what would have taken me months to figure out on my own.

Ambareen MusaCEOSouq Almal

Whether you have a startup company or a single project really ‘Scaling Online Startups’ workshop is amazing & helpful for you, Don’t miss it at all!

Mohammad Nasser AlOrainy

AstroLabs is a wealth of knowledge and provides excellent support to startups in the digital space.

Pooja Doshi- SharmaCo-Founder & CEOAer Media

PROGRAM PARTNERS

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