• Creativity Open Day Workshop

CREATIVITY OPEN DAY WORKSHOP

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

When: 26th June, 2019 from 10.00am to 4.00pm

PART TIME BOOTCAMP BUILT AROUND YOUR SCHEDULEPART TIME BOOTCAMP BUILT AROUND YOUR SCHEDULE
Have a good Understanding the cultural sensitivites of the UAE people
LICENSED ACCREDITED PROGRAM BY DUBAI GOVERNMENT (KHDA)
IN PERSON TRAINING, MENTORSHIP, PAIR PROGRAMMING, & REMOTE LEARNING
Learn how to Sell your unique ideas

CREATIVITY OPEN DAY WORKSHOP

Creativity Open Day workshop will take place on Wednesday,26th  June (10:00 am – 4:00 pm). You can view the entire schedule and what will be covered below.

PROGRAM SCHEDULE

Time of DayTopic/Activity Details
10:00 – 10:15Introductions
10:15 – 10:30Subjective opinions & creativity
10:30 – 10:45Fast & Slow Thinking and how it applies to everything we do
10:45 – 11:15BREAK
11:15 – 12:00Social Currency
Triggers
Emotion
Practical Value & Usefulness
12:00 – 1:00Applying Concepts
1:00 – 1:30BREAK
1:30 – 2:15Simplification & Tapping into existing mental schemas
Finding the core
Concreteness – like Velcro
Creating curiosity – a gap in knowledge
2:15 – 3:00Applying Concepts
3:00 – 3:15Brave ideas in the UAE – dealing with cultural sensitivities
3:15 – 3:30Selling your unique ideas
3:30 – 4:00Using analytics in the service of creative ideas
END

Logistics

  • Program Details

    Timing: 10:00 – 10:15

    Topic: Introductions

    Learning Outcome: 

    • Who is Talha
    • How will listening to Talha help us become more creative
    • How will this information help us in our daily lives – questions – why do some ideas catch on and others don’t.
    • Why did a campaign reduce soda consumption by 14%. What is similar between our minds on cocaine and sharing on social media?

    How will this day roll out and what will we learn and do?

    Timing: 10:15 – 10:30

    Topic: Subjective opinions & creativity

    Learning Outcome: 

    • How do you come up with an idea that will be loved by internal & external stakeholders?
      Creativity is subjective – a person might like a design/video which another person wouldn’t.
      How do you come up with ideas and content that give your efforts the best chance for success?
    • You do this by creating ideas that are based on human psyche principles. Understand some of the ways the human mind works and then use them to ideate and create content that will resonate

    Hands on Exercises: 

    • Group people together in 3s
    • Tell them to come up with content ideas for something (to be defined).
    • Then discuss ideas with others and get votes.
    • This exercise shows how – when we come up with ideas – the reception of those ideas is based on any person’s subjective opinions.

    Timing: 10:30 – 10:45

    Topic: Fast & Slow Thinking and how it applies to everything we do

    Learning Outcome: 

    • The way our brains work defines how we act.
    • With specific questions asked of the audience and showing how the answers of most participants are wrong – we lay the foundation of proving that our mind works in one of two basic ways – Fast Thinking and Slow Thinking.
    • Show how slow & fast thinking can be used to generate ideas that make it easier for us to get our messages through

    Timing: 10:45 – 11:15

    BREAK

    Timing: 11:15 – 12:00

    Topic: Social Currency

    Learning Outcome: 

    • Why do we share things on social media or talk about some things (word of mouth).
    • The innate desire to look good (social currency) is at the heart of a lot of human behaviour – especially displayed on social media.
    • How to build ideas that will give people social curency so the talk about it and share it with others

    Topic: Triggers

    Learning Outcome: 

    • At any given time, some things are more top of mind that other things
    • How do brands place ques around us that remind us of their brands/products/services
    • How can we come up with ideas that place triggers into the daily lives of our target audiences
    • What is a bad trigger?

    Topic: Emotion

    Learning Outcome: 

    • We all know that emotions are powerful. But what kind of emotions work well when we think about creating ideas
    • How can we create ideas that result in strong emotional reactions from our audiences

    Topic: Practical Value & Usefulness

    Learning Outcome: 

    • Understand that being helpful and being emotionally-intelligent builds advantage. It is a presuasive technique.
    • What is truly practically valuable and what is lame?
    • What kind of effort is needed in being truly useful to target audiences?

    Timing: 12:00 – 1:00

    Topic: Applying Concepts

    Hands on Exercises: 

    Dividing the participants into groups and tasking them with generating ideas around Triggers, Emotion & Usefulness – all leading to generating social currency for target audiences

    Timing: 1:30 – 2:15

    BREAK

    Timing: 12:00 – 1:00

    Topic:  Simplification & Tapping into existing mental schemas

    Learning Outcome: 

    • Why does the human brain need simplicity – concept that ties back into Fast & Slow Thinking
    • What are mental schemas and how do we use mental schemas to fine tune our ideas
    • How to form the execution of ideas to make them simpler for the human mind to understand

    Topic:  Finding the core

    Learning Outcome: 

    • How to find the core desire that you can use to tap into the ticking boxes on your target audience

    Topic:  Concreteness – like Velcro

    Learning Outcome:

    • Making ideas more concrete – like Velcro – the more hooks you have the more memorable ideas become
    • Concreteness as a tool to enhance the power of triggers

    Topic:  Creating curiosity – a gap in knowledge

    Learning Outcome:

    • Defining curiosity
    • How can you create curiosity with your ideas
    • How to take audiences into a journey through a series of curiosity hooks

    Timing: 2:15 – 3:00

    Topic: Applying Concepts

    Hands on Exercises: 

    Dividing the participants into groups and tasking them with generating ideas around Triggers, Emotion & Usefulness – all leading to generating social currency for target audiences

    Timing: 3:00 – 3:15

    Topic: Brave ideas in the UAE – dealing with cultural sensitivities

    Learning Outcome: 

    • Understanding the cultural sensitivites of the UAE people
    • How & Why are the best ideas aligned to culture
    • What not to do to ensure that your ideas are culturally aligned

    Timing: 3:15 – 3:30

    Topic: Selling your unique ideas

    Learning Outcome: 

    • Selling your ideas needs
    • Story-telling
    • Good presentation skills
    • Practice
    • Fearlessness & belief in yourself”

    Timing: 3:30 – 4:00

    Topic: Using analytics in the service of creative ideas

    Learning Outcome: 

    • Difference between metrics and KPIs
    • Finding right measure to guage the success of your ideas
    • Some great KPI examples for social media
    • Some great KPIs for content in general
    • Basic analytics to see if your idea is resonating well

BOOK YOUR SEAT FOR THE PROGRAM!

Register for The AstroLabs Creativity Open Day

Time of DayTopic/Activity Details
10:00 – 10:15Introductions
10:15 – 10:30Subjective opinions & creativity
10:30 – 10:45Fast & Slow Thinking and how it applies to everything we do
10:45 – 11:15BREAK
11:15 – 12:00Social Currency
Triggers
Emotion
Practical Value & Usefulness
12:00 – 1:00Applying Concepts
1:00 – 1:30BREAK
1:30 – 2:15Simplification & Tapping into existing mental schemas
Finding the core
Concreteness – like Velcro
Creating curiosity – a gap in knowledge
2:15 – 3:00Applying Concepts
3:00 – 3:15Brave ideas in the UAE – dealing with cultural sensitivities
3:15 – 3:30Selling your unique ideas
3:30 – 4:00Using analytics in the service of creative ideas
END

د.إ1,500.00RESERVE YOUR SPOT!

If you have any questions please contact: [email protected]

  • Instructor

    Muhammad Talha Imtiaz

    Digital leader helping teams deliver customer journeys, creativity and profitability | Trainer for Psyched Content, Strategy and Analytics | Creating Digital Leaders 

    I am a Digital Strategist, Certified Web Analyst (taught by the great Avinash Kaushik) and online marketer with 11+ years of hands on experience in achieving business goals for companies and brands through customer centric, data driven & cross-channel digital strategy design & implementation.

    I design strategies that create a unique positioning & competitive advantage for strong local & multinational brands – and have done so in diverse markets ranging from US, UK, UAE, Singapore, Pakistan & Sudan.

    I am very passionate about pitching ideas and about education so I love preparing and delivering agency pitches and I give keynotes on strategy and analytics to share my knowledge and try, in my own small way, to lift the overall quality of these disciplines in UAE.

    Finally, I care about cultivating a performance driven environment where creativity can thrive and lead to viral ideas… as well as operational excellence by working on the time tested execution framework of OKRs (Objectives and Key Results)

  • Who Will Benefit The Most From This Workshop?

    Entrepreneurs: The workshop is aimed at Marketing Managers, Art Directors, Social Media Managers, Content Managers & Creators.

  • Location

    TBA

+971-4 -4541159