ABOUT THE DAMMAM DIGITAL MARKETING TRACK

This program is part of our Saudi Initiative Forward KSA.

Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 5-day intensive Digital Marketing workshop track, built by and for professional practitioners.

Our goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.

This track series is taking place at Badir Program Technology Incubator in Dammam and will be open to both men and women.

If you’re in the UAE, you can view our upcoming AstroLabs Academy Programs.

COMPLETE STRATEGY & BEST PRACTICES FOR THE REGION

TOPICS COVERED: DISPLAY, SEM, SEO, SOCIAL MEDIA, EMAIL AND MORE!
GOOGLE ANALYTICS, GOOGLE ADWORDS & GOVERNMENT CERTIFICATION
STAY UP TO DATE WITH 2018 CONTENT MARKETING TRENDS
LEARN TO TRACK CONVERSION RATE & ROI PLANNING

Logistics

  • Program Schedule

    Day 1 – Comprehensive Digital Marketing Workshop
    Sunday, 18th March, 2018 10:00am-4:00pm

    This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

    WHAT WILL BE COVERED?
    • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
    • Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords.
    • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
    • Customer Retention: CRM, Newsletter, Segmentation and Automation.
    • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).

    Day 2 – Mastering Google Analytics Workshop
    Monday, 19th March, 2018 10:00am-4:00pm

    Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.

    WHAT WILL BE COVERED?
    • Basic tracking and Analytics concepts (source/medium, grouping data)
    • Tracking all channels (by UTM tagging url’s)
    • Demographic and User Data
    • To define Events, Goals and Ecommerce Transactions.
    • To setup Conversion Funnels (with and without Enhanced Ecommerce Enabled).
    • Create Custom Segments, Reports and Dashboards.
    • Intelligence Events & Custom Alerts
    • To tell a story with your data, by asking the right questions.
    • Integration With Adwords, and other Social Media channels.
    • Dimension Widening and Importing Cost Data
    • Integration with Google Webmaster Tools, and Google Tag Manager
    • Cross Device Tracking.
    • Automation with Google API and Excel.
    • Get Google certified!

    Day 3 – Google Analytics Exam & Display Push Marketing Workshop
    Tuesday March 20th, 2018 10:00am – 4:00pm

    Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

    WHAT WILL BE COVERED?
    • The Basics of Display Marketing
    • Differences between CPC, CPM, CPA and CPV
    • Ad networks and individual sites
    • The 3 main ways to target on GDN (contextual, placements and demographics)
    • Setting up your first display campaign
    • Basics of placements, and affiliates
    • Advertising on Youtube
    • Basics of Facebook marketing
    • Levers used for higher reach and lower costs on Facebook
    • Differences between Retargeting and Remarketing
    • How to setup a remarketing campaign
    • How to build a remarketing list on Google and Facebook
    • Similar Lists on Facebook
    • RLSA (Remarketing Lists Search Ads) on Google
    • Setting up remarketing on Google Analytics

    Day 3 (continued)- Advertising with Google Adwords Workshop

    Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

    WHAT WILL BE COVERED?
    • The basics of SEM (Search Engine Marketing) and Pull Marketing
    • Understanding pay-per-click advertising
    • Understanding Adwords account structure & Adtypes
    • Keyword Research
    • Keyword match types
    • Using negative keywords
    • Keyword Planner Tool
    • Budget Estimations
    • Creating a new campaign, Setting up a new campaign
    • Budget strategy
    • Creating effective adgroups
    • Keyword, ad text strategy, Bid strategy
    • Understanding the AdWords auction
    • Understanding  and improving quality score
    • Performance & Defining conversions
    • Testing Ads and CPC optimization
    • Tracking and Reporting

    Day 4 -Google AdWords Certification Examinations & Getting Your Site To Rank on Google – SEO (Search Engine Optimization)
    Wednesday March 21st, 2018 10:00am – 4:00pm

    If you’ve ever wondered how to get your website on the front page of search engines, the answer you’ve been looking for is SEO. In this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career.

    WHAT WILL BE COVERED?

    SEO Introduction & Evolutions

    • How Google updates Panda & Penguin changed the SEO industry
    • What is Mobilegeddon update & how to optimize your website for mobile
    • How security update impacted the rankings & when is the best time to migrate to HTTPS
    • Why Local SEO is not traditional SEO & how to optimize your website for local search

     TECHNICAL SEO

    • How to run an SEO technical audit on your website & identify quick win actions? How to optimize your website structure : Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed
    • How to fight against internal duplicate content generated by CMS or wrong technical setup
    • Tool reviews : Google Search Console, Screaming Frog,

    CONTENT OPTIMISATION

    • How to identify relevant keywords for your business & evaluate the competition on these key phrases
    • How to structure the site so that each page covers just one thematic
    • How to localize your content to be visible internationally
    • Tool reviews : Google Trends, Keyword Adplanner, Copyscape

    LINK BUILDING

    • How to measure your link profile & evaluate your potential in a competitive market
    • What are the best practices for getting natural backlinks
    • How Social Media can help you during your link building strategy
    • Tool reviews : Ahref, Majestic SEO, Link Research tool, Buzzsumo,

    KEY PERFORMANCE INDICATORS

    • Is keyword ranking the only relevant KPI for your SEO activity
    • What are the main KPIs to evaluate your SEO strategy
    • Tool reviews : AWR, Search Metrics, Google Analytics, Google Search console

    Day 5 – Crafting A Social Media Strategy Workshop
    Thursday March 22nd, 2018 10:00am-4:00pm

    Without an engine, cars don’t operate and without a hand-crafted unique content strategy you won’t stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you’ll be able to hand-craft an engine with horsepower that’ll shift your social media presence from zero to hero!

    WHAT WILL BE COVERED?
    • Why Content Strategy
    • Roles of Social Media Platforms
    • Facebook/Twitter/Instagram Strategy
    • Tone of Voice
    • Posting Frequency
    • Posting Times
    • Scheduling & Automation
    • Content Pillars
    • Creatives Vs. Copy
    • Brand Advocacy & Community Engagement
    • Influencer Marketing
    • Important Key Performance Indicators
    • Performance Review & Assessing Success

    Day 5 (continued) – Email Marketing & Customer Retention Workshop

    This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.

    WHAT WILL BE COVERED?
    • List Building
    • Use cases of successful list building campaigns
    • Comparison of Popular Tools
    • Types of email campaigns
    • Marketing, Transactional, Welcome and Automated Emails.
    • Setting up Automated emails and Drip Campaigns
    • Retention tactics
    • Content email strategies
    • Basics of HTML coding for newsletters (practical coding session)
    • Tools to test Subject Line and Click Rate
    • Analytics( Google Analytics, Measuring Open Rate, CTR, Events & Goals)
  • Practical Takeaways

    By the end of this workshop series, you will:

    • Have a full view of the whole Digital Marketing Landscape and understand how channels can work together
    • Learn how to develop a Digital Marketing Strategy for your business and in your current role
    • Learn how to report on your marketing efforts and track all of your data (including Conversion Rate and Cost Per Acquisition of Customers)
    • Learn how to not waste money on your efforts and to focus on performance!
    • Learn how to create campaigns on AdWords (Display & Search), Facebook, Instagram, Twitter, LinkedIn, Snapchat, Mailchimp and more!
    • Learn to bring in organic traffic to your site (through Search Engine Optimization, Content and Social Media)
    • Learn to do all of your marketing inhouse, or manage an outsourced team / agency
    • Get Google certified in AdWords and Analytics

BOOK YOUR SEAT FOR THE ENTIRE WEEK PROGRAM!

Instructors

Ahmad Abugosh

Director of Marketing & Learning Programs at AstroLabs

Ahmad is the Director of Marketing & Learning Programs at AstroLabs. He handles all marketing, running of academy programs and tech systems at AstroLabs.

Ahmad graduated with a degree in Computer Engineering from the American University of Sharjah in 2011, and has been Google Certified (in Analytics & Adwords) since 2012. Since then, he has worked at MBC, Namshi (Rocket Internet) and a digital agency in Dubai (RBBi, where he worked on Analytics and BI setups for some of the largest organizations in the region).

Muneeb Arrabi

Display & AdWords Instructor

As a seasoned Digital Marketing professional, Muneeb’s specialties are Digital Advertising, e-Commerce, integrated media, and all forms of new media advertisements (Snapchat, Instagram, and Google Ads).

Muneeb currrenlty works at Zain KSA as Senior Manager Communications Channel for Digital and Offline. Previously he worked at the Initiative Digital Agency (handling some of the largest accounts in Saudi) and Open Sooq.

Norah Alajaji

Director of Programs & Partnerships at AstroLabs

Norah is passionate about public policy, technology and creating continuous impact. Before joining AstroLabs, Norah worked at the Dubai Creative Clusters Authority, The Economist Intelligence Unit, and the Saudi Mission to the United Nations in Geneva.

Norah holds an MSc in Gender, Media, and Culture from London School of Economics and a BA in Business Economics and Financial Management from University of Hull.

Saad AlJabr

KSA Director of Operations

Saad is the KSA Director of Operations at AstroLabs.

Saad has an entrepreneurial background where he founded multiple ventures in eCommerce, Real Estate, and Trading. Prior to that, Saad worked 3+ years in leading financial & management consulting firms with exposure on multiple industries.

Saad has passion for supporting entrepreneurs and capability development. Saad holds a BA in Finance from King Fahd University for Petroleum and Minerals.

  • Who Will Benefit The Most From This Workshop?

    1. Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
    2. Marketersmarketers who are looking to upgrade their online marketing skills
    3. Anyone looking to make a career change and get a comprehensive understanding of digital marketing
  • Teaching Method

    The goal of this program is not to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work using the actual tools that professional digital marketers use on a daily basis.

  • Certification

    As a Dubai Government accredited Training Institute, AstroLabs will grant a certificate of the completion of this Digital Marketing track. In addition, you will you get 2 Google certificates (in Google AdWords and Google Analytics)!

Still Not Convinced? Enter Your Email Below To Get A Sneak Peak & Special Discount!

PAST PROGRAM TESTIMONIALS

Great mentors and a great team, AstroLabs Academy empowers entrepreneurs to shape the digital markets in the Arab world.

Ammar WaganahCEO & Co-FounderDokkan Afkar

Coming from a non-technical background this workshop enlightened in so many areas and caused me to think of my startup in a whole new light.

Shaima HamidaddinExecutive ManagerMiSK FOUNDATION

Don’t learn the hard way to scale your online business, Go To AstroLabs!

Hossein BukhamseenCTOHungerStation.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

An amazing outlook into the realm of online scaling learnt everything I need to know in a span of 3 days from the top most influential people in the field, truly motivational, educational, and inspiring

Mohammed KazimCo-founderTamashee

Very helpful and focused! Highly recommend crash workshop for every startup.

Laith AlsulaimanCOO - Product DevelopmentBusinessClouds

This is what we need as entrepreneurs to realize that we are not the only one facing challenges. We learned within three days what would have taken me months to figure out on my own.

Ambareen MusaCEOSouq Almal

Whether you have a startup company or a single project really ‘Scaling Online Startups’ workshop is amazing & helpful for you, Don’t miss it at all!

Mohammad Nasser AlOrainy

AstroLabs is a wealth of knowledge and provides excellent support to startups in the digital space.

Pooja Doshi- SharmaCo-Founder & CEOAer Media

PAST PARTICIPANTS AND PROGRAM PARTNERS

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