• AstroLabs Digital Marketing

ASTROLABS DIGITAL MARKETING TRACK

Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 1 Week intensive Digital Marketing workshop track, built by and for professional practitioners.

Our goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.

This will be the 14th cohort of the Digital Marketing Track that AstroLabs has ran in the last 2 years. Read what our alumni thought about the program in our testimonials section.

COMPLETE STRATEGY & BEST PRACTICES FOR THE REGION

TOPICS COVERED: DISPLAY, SEM, SEO, SOCIAL MEDIA, EMAIL AND MORE!
KHDA, GOOGLE ANALYTICS & GOOGLE ADWORDS CERTIFICATION
STAY UP TO DATE WITH 2018 MARKETING TRENDS
LEARN TO TRACK CONVERSION RATE & ROI PLANNING

AstroLabs Digital Marketing Track

Date Timing Session
Friday, November 16th, 2018 10am-4pm Comprehensive Digital Marketing
Saturday, November 17th, 2018 10am-4pm Mastering Google Analytics
Monday, November 19th, 2018 6:30pm-9:30pm Google Analytics Revision + Google Analytics Certification Exam
Tuesday, November 20th, 2018 6:30pm-9:30pm Display Push Marketing (GDN, Facebook, Twitter, Instagram & Retargeting)
Wednesday, November 21st, 2018 6:30pm-9:30pm Google AdWords SEM (Search Engine Marketing)
Thursday, November 22nd, 2018 6:30pm-9:30pm Google AdWords Revision + Google AdWords Certification Exam
Friday, November 23rd, 2018 10am-4pm Getting Your Site To Rank on Google Organically – SEO (Search Engine Optimization)
Saturday, November 24th, 2018 10am-4pm Organic Social Media + Digital Email Marketing
  • Curriculum & Program Schedule

    Day 1 – Comprehensive Digital Marketing Workshop
    Friday November 16, 2018 10:00am-4:00pm

    This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

    WHAT WILL BE COVERED?
    • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
    • Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords.
    • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
    • Customer Retention: CRM, Newsletter, Segmentation and Automation.
    • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).


    Day 2 – Mastering Google Analytics Workshop
    Saturday November 17, 2018 10:00am-4:00pm

    Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.

    WHAT WILL BE COVERED?
    • Basic tracking and Analytics concepts (source/medium, grouping data)
    • Tracking all channels (by UTM tagging url’s)
    • Demographic and User Data
    • To define Events, Goals and Ecommerce Transactions.
    • To setup Conversion Funnels (with and without Enhanced Ecommerce Enabled).
    • Create Custom Segments, Reports and Dashboards.
    • Intelligence Events & Custom Alerts
    • To tell a story with your data, by asking the right questions.
    • Integration With Adwords, and other Social Media channels.
    • Dimension Widening and Importing Cost Data
    • Integration with Google Webmaster Tools, and Google Tag Manager
    • Cross Device Tracking.
    • Automation with Google API and Excel.
    • Get Google certified!

    Day 3 -Google Analytics Exam
    Monday November 19, 2018 6:30pm – 9:30pm


    Day 4 – Display Push Marketing Workshop
    Tuesday November 20, 2018 6:30pm – 9:30pm

    Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

    WHAT WILL BE COVERED?
    • The Basics of Display Marketing
    • Differences between CPC, CPM, CPA and CPV
    • Ad networks and individual sites
    • The 3 main ways to target on GDN (contextual, placements and demographics)
    • Setting up your first display campaign
    • Basics of placements, and affiliates
    • Advertising on Youtube
    • Basics of Facebook marketing
    • Levers used for higher reach and lower costs on Facebook
    • Differences between Retargeting and Remarketing
    • How to setup a remarketing campaign
    • How to build a remarketing list on Google and Facebook
    • Similar Lists on Facebook
    • RLSA (Remarketing Lists Search Ads) on Google
    • Setting up remarketing on Google Analytics


    Day 5 – Advertising with Google Adwords Workshop
     Wednesday November 21, 2018 6:30pm – 9:30pm

    Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

    WHAT WILL BE COVERED?
    • The basics of SEM (Search Engine Marketing) and Pull Marketing
    • Understanding pay-per-click advertising
    • Understanding Adwords account structure & Adtypes
    • Keyword Research
    • Keyword match types
    • Using negative keywords
    • Keyword Planner Tool
    • Budget Estimations
    • Creating a new campaign, Setting up a new campaign
    • Budget strategy
    • Creating effective adgroups
    • Keyword, ad text strategy, Bid strategy
    • Understanding the AdWords auction
    • Understanding  and improving quality score
    • Performance & Defining conversions
    • Testing Ads and CPC optimization
    • Tracking and Reporting

    Day 6 – Google AdWords Exam
    Thursday November 22, 2018 6:30pm – 9:30pm


    Day 7 – Search Engine Optimisation (SEO) Workshop
    Friday November 23, 2018 10:00am-4:00pm

    If you’ve ever wondered how to get your website on the front page of search engines, the answer you’ve been looking for is SEO. In this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career.

    WHAT WILL BE COVERED?

    SEO Introduction & Evolutions

    • How Google updates Panda & Penguin changed the SEO industry
    • What is Mobilegeddon update & how to optimize your website for mobile
    • How security update impacted the rankings & when is the best time to migrate to HTTPS
    • Why Local SEO is not traditional SEO & how to optimize your website for local search

     TECHNICAL SEO

    • How to run an SEO technical audit on your website & identify quick win actions ?How to optimize your website structure : Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed
    • How to fight against internal duplicate content generated by CMS or wrong technical setup
    • Tool reviews : Google Search Console, Screaming Frog,

    CONTENT OPTIMISATION

    • How to identify relevant keywords for your business & evaluate the competition on these key phrases
    • How to structure the site so that each page covers just one thematic
    • How to localize your content to be visible internationally
    • Tool reviews : Google Trends, Keyword Adplanner, Copyscape

    LINK BUILDING

    • How to measure your link profile & evaluate your potential in a competitive market
    • What are the best practices for getting natural backlinks
    • How Social Media can help you during your link building strategy
    • Tool reviews : Ahref, Majestic SEO, Link Research tool, Buzzsumo,

    KEY PERFORMANCE INDICATORS

    • Is keyword ranking the only relevant KPI for your SEO activity
    • What are the main KPIs to evaluate your SEO strategy
    • Tool reviews : AWR, Search Metrics, Google Analytics, Google Search console


    Day 8 – Crafting A Social Media Strategy Workshop
    Saturday November 24, 2018 10:00am-12:30pm

    Without an engine, cars don’t operate and without a hand-crafted unique content strategy you won’t stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you’ll be able to hand-craft an engine with horsepower that’ll shift your social media presence from zero to hero!

    WHAT WILL BE COVERED?
    • Why Content Strategy
    • Roles of Social Media Platforms
    • Facebook/Twitter/Instagram Strategy
    • Tone of Voice
    • Posting Frequency
    • Posting Times
    • Scheduling & Automation
    • Content Pillars
    • Creatives Vs. Copy
    • Brand Advocacy & Community Engagement
    • Influencer Marketing
    • Important Key Performance Indicators’
    • Performance Review & Assessing Success


    Day 8 – Email Marketing & Customer Retention Workshop
    Saturday November 24, 2018 1:30pm-4:00pm

    This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.

    WHAT WILL BE COVERED?
    • List Building
    • Use cases of successful list building campaigns
    • Comparison of Popular Tools
    • Types of email campaigns
    • Marketing, Transactional, Welcome and Automated Emails.
    • Setting up Automated emails and Drip Campaigns
    • Retention tactics
    • Content email strategies
    • Basics of HTML coding for newsletters (practical coding session)
    • Tools to test Subject Line and Click Rate
    • Analytics( Google Analytics, Measuring Open Rate, CTR, Events & Goals)


    Bonus: Individual Connecting With Recruiters & Companies Hiring! (will follow up at the end of the program)

  • PRACTICAL TAKEAWAYS

    By the end of this workshop series, you will:

    • Have a full view of the whole Digital Marketing Landscape and understand how channels can work together
    • Learn how to develop a Digital Marketing Strategy for your business and in your current role
    • Learn how to report on your marketing efforts and track all of your data (including Conversion Rate and Cost Per Acquisition of Customers)
    • Learn how to not waste money on your efforts and to focus on performance!
    • Learn how to create campaigns on AdWords (Display & Search), Facebook, Instagram, Twitter, LinkedIn, Snapchat, Mailchimp and more!
    • Learn to bring in organic traffic to your site (through Search Engine Optimization, Content and Social Media)
    • Learn to do all of your marketing inhouse, or manage an outsourced team / agency
    • Get Google certified in AdWords and Analytics

Prices go up when the timer hits zero.

د.إ7,700.00 د.إ6,600.00RESERVE YOUR SPOT!

  • Who Will Benefit The Most From This Workshop?

    1. Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
    2. Marketersmarketers who are looking to upgrade their online marketing skills
    3. Anyone looking to make a career change and get a comprehensive understanding of digital marketing
  • Instructors

    Ahmad Abugosh

    Director of Marketing & Learning Programs at AstroLabs

    Director of Marketing & Learning Programs at AstroLabs, leading workshops and events at AstroLabs Academy.

    Previously worked at MBC, Namshi, and RBBI, and has professional expertise in Analytics, Digital Marketing, Full-stack Web Development, and Business Intelligence.

    BS Computer Engineering from American University of Sharjah and Google certified since 2012.

    Naguib Toihiri

    Head of Marketing at Red Blue Blur Ideas (RBBi)

    Awarded MENA Search Personality 2017, Naguib Toihiri is a Digital enthusiast with 8 years of experience optimising online brands’ visibility & increasing their traffic from search engines.
    Head of Marketing at RBBi (a Digital Marketing agency offering UX/UI, SEO, PPC & Analytics), he is helping top Middle East brands since 2013 in various sectors including Qatar Airways, Emaar and Jumeirah Group.

    Naguib instructs the Search Engine Optimisation (SEO) Workshop.

    Mike Al Naji

    Head of Influencer Marketing at Alsayegh Media

    Mike Alnaji is a social media enthusiast with years of experience working with brands and agencies. Mike’s experience has led him to execute award-winning social media strategies and campaigns for brands such as IKEA, Mercedes-Benz and Sony. He is currently leading the influencer marketing division of Alsayegh Media, the UAE’s first fully-integrated communications agency.

    Mike instructs the Organic Social Media Marketing Workshop.

  • Teaching Method

    The goal of this program is not to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work using the actual tools that professional digital marketers use on a daily basis.

  • Certification

    As A KHDA accredited Training Institute, AstroLabs will grant a certificate on the completion of this Digital Marketing track. We will also help you get 2 Google certificates (in Google AdWords and Google Analytics)!

Get a Sample Of This Workshop and a Special Discount!



BOOK YOUR SEAT FOR THE ENTIRE WEEK PROGRAM!

PAST PROGRAM TESTIMONIALS

A great engaging and learning experience, no matter what scale you are at!

Kunal KapoorFounder & CEOThe Luxury Closet

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jean-Pierre MondalekGeneral Manager, Motorsdubizzle.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Dunia OthmanChief Marketing OfficermrUsta Solutions

The class was worth 500 kms we crossed from Oman.

Abbas Al LawatiGlobal Head - Commodities and BanksBank Muscat

Without doubt this is the best foundation for start-ups currently available in the UAE.

Simon SothcottDigital Director MEC

The course delivered by AstroLabs was informative and well-structured.

Uzma SulemanManager - Digital Marketing, Marketing Communications, Corporate OfficeDubai World Trade Centre

I really liked the interaction and real life examples!

Izeldin IbrahimGroup Product ManagerAbbott

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Elhoussine TalabWeb Developer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Abdullatif Alsumeiry Oil, Gas, Chemical and Power Markets Sales Engineer

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Khaled ElsayedCo-FounderTimepiece360

PAST PARTICIPANTS AND PROGRAM PARTNERS

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