• AstroLabs Digital Marketing

ABOUT THE DIGITAL MARKETING TRACK

Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 1 Week intensive Digital Marketing workshop track, built by and for professional practitioners.

Our goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.

Although we recommend attending the entire program from start to finish, each class can be taken independently. 

COMPLETE STRATEGY & BEST PRACTICES FOR THE REGION
TOPICS COVERED: DISPLAY, SEM, SEO, SOCIAL MEDIA, EMAIL AND MORE!
KHDA, GOOGLE ANALYTICS & GOOGLE ADWORDS CERTIFICATION
STAY UP TO DATE WITH 2017 CONTENT MARKETING TRENDS
LEARN TO TRACK CONVERSION RATE & ROI PLANNING

Logistics

  • Curriculum & Program Schedule

    Day 1 – Comprehensive Digital Marketing Workshop
    Friday February 16th, 2018 10:00am-4:00pm

    This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

    Day 2 – Mastering Google Analytics Workshop
    Saturday February 17th, 2018 10:00am-4:00pm

    Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.

    Day 3 -Google Analytics Exam
    Monday February 19th, 2018 6:30pm – 9:30pm,

    Day 4 – Display Push Marketing Workshop
    Tuesday February 20th, 2018 6:30pm – 9:30pm,

    Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

    Day 5 – Advertising with Google Adwords Workshop
     Wednesday February 21st, 2018 6:30pm – 9:30pm

    Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

    Day 7 – Google AdWords Exam
    Thursday February 22nd, 2018 6:30pm – 9:30pm

    Day 8 – Search Engine Optimisation (SEO) Workshop
    Friday February 23rd, 2018 10:00am-4:00pm

    If you’ve ever wondered how to get your website on the front page of search engines, the answer you’ve been looking for is SEO. In this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career.

    Day 9 – Crafting A Social Media Strategy Workshop
    Saturday February 24th, 2018 10:00am-12:30pm

    Without an engine, cars don’t operate and without a hand-crafted unique content strategy you won’t stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you’ll be able to hand-craft an engine with horsepower that’ll shift your social media presence from zero to hero!

    Day 9 – Email Marketing & Customer Retention Workshop
    Saturday February 24th, 2018 1:30pm-4:00pm

    This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.

     Bonus: Individual Connecting With Recruiters & Companies Hiring! (will follow up at the end of the program)

  • Who Will Benefit The Most From This Workshop?

    1. Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
    2. Marketersmarketers who are looking to upgrade their online marketing skills
  • Instructors

    Ahmad Abugosh

    Director of Marketing & Learning Programs at AstroLabs

    Director of Marketing & Learning Programs at AstroLabs, leading workshops and events at AstroLabs Academy.

    Previously worked at MBC, Namshi, and RBBI, and has professional expertise in Analytics, Digital Marketing, Full-stack Web Development, and Business Intelligence.

    BS Computer Engineering from American University of Sharjah and Google certified since 2012.

    Timothée Désormeaux

    Associate Director Middle East & Africa at Effilab

    A performance marketing specialist who currently leads the Dubai office for Effilab, a data-driven advertising agency.

    Tim instructs the Search Engine Marketing (Adwords) Workshop.

    Naguib Toihiri

    Head of Marketing at Red Blue Blur Ideas (RBBi)

    Awarded MENA Search Personality 2017, Naguib Toihiri is a Digital enthusiast with 8 years of experience optimising online brands’ visibility & increasing their traffic from search engines.
    Head of Marketing at RBBi (a Digital Marketing agency offering UX/UI, SEO, PPC & Analytics), he is helping top Middle East brands since 2013 in various sectors including Qatar Airways, Emaar and Jumeirah Group.

    Naguib instructs the Search Engine Optimisation (SEO) Workshop.

    Mike Al Naji

    Head of Influencer Marketing at Alsayegh Media

    Mike Alnaji is a social media enthusiast with years of experience working with brands and agencies. Mike’s experience has led him to execute award-winning social media strategies and campaigns for brands such as IKEA, Mercedes-Benz and Sony. He is currently leading the influencer marketing division of Alsayegh Media, the UAE’s first fully-integrated communications agency.

    Mike instructs the Organic Social Media Marketing Workshop.

  • Teaching Method

    The goal of this program is not to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work using the actual tools that professional digital marketers use on a daily basis.

  • Certification

    As A KHDA accredited Training Institute, AstroLabs will grant a certificate on the completion of this Digital Marketing track. We will also help you get 2 Google certificates (in Google AdWords and Google Analytics)!

Still Not Convinced? Enter Your Email Below To Get A Special Sneak Peak + A Discount Code & Sneak Peak!

BOOK YOUR SEAT FOR THE ENTIRE WEEK PROGRAM!

AED7,700.00 AED6,600.00RESERVE YOUR SPOT!

PAST PROGRAM TESTIMONIALS

A great engaging and learning experience, no matter what scale you are at!

Kunal Kapoor
Kunal KapoorFounder & CEOThe Luxury Closet

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jean-Pierre Mondalek
Jean-Pierre MondalekGeneral Manager, Motorsdubizzle.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al Qahtani
Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Dunia Othman
Dunia OthmanChief Marketing OfficermrUsta Solutions

The class was worth 500 kms we crossed from Oman.

Abbas Al Lawati
Abbas Al LawatiGlobal Head - Commodities and BanksBank Muscat

Without doubt this is the best foundation for start-ups currently available in the UAE.

Simon Sothcott
Simon SothcottDigital Director MEC

The course delivered by AstroLabs was informative and well-structured.

Uzma Suleman
Uzma SulemanManager - Digital Marketing, Marketing Communications, Corporate OfficeDubai World Trade Centre

I really liked the interaction and real life examples!

Izeldin Ibrahim
Izeldin IbrahimGroup Product ManagerAbbott

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Elhoussine Talab
Elhoussine TalabWeb Developer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Abdullatif Alsumeiry
Abdullatif Alsumeiry Oil, Gas, Chemical and Power Markets Sales Engineer

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Khaled Elsayed
Khaled ElsayedCo-FounderTimepiece360

PAST PARTICIPANTS AND PROGRAM PARTNERS

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