ASTROLABS MASTERING DESIGN 101 TRACK

Everybody has a story to tell, a deal to close or people to inspire. If your ideas aren’t presented in a captivating manner, you miss out on the chance to engage with your audience, convince them and make an impact. In this workshop, you’ll learn the infographic way of thinking and how to put together a stellar presentation using the fundamentals of good design.

Our goal with this program is to offer practical, hands-on design modules to non-designers & business professionals in order to learn and apply the fundamentals of good design in business communication.

This will be the 1st cohort of the Mastering Design 101 Track that AstroLab will run.

COMPLETE STRATEGY & BEST PRACTICES
TOPICS COVERED: DESIGN PRINCIPLES, INFOGRAPHIC & PRESENTATION DESIGN AND MORE!
KHDA CERTIFICATION
STAY UP TO DATE WITH 2019 DESIGN TRENDS
LEARN TO USE VARIOUS ONLINE DESIGN TOOLS

ASTROLABS MASTERING DESIGN 101 TRACK

DateTimingSession
Monday, April 22, 20196:30pm-9:30pmFundamentals of Design Workshop
Tuesday, April 23, 20196:30pm-9:30pmInfographic Design Workshop
Wednesday, April 24, 20196:30pm-9:30pmPresentation Design Workshop
  • CURRICULUM & PROGRAM SCHEDULE

    Day 1 – Fundamentals of Design Workshop

    Monday, April 22, 2019 6:30pm – 9:30pm

    More than just a splash of colour and a clean structure, design, once an aesthetically pleasing afterthought, is now a vital core business function. According to the annual Design Management Institute Index, design-driven companies have maintained a significant stock market advantage over the last 10 years, outperforming the S&P 500 by more than 200%. Data from McKinsey backs this up too, showing that businesses with the strongest commitment to design had 32% more revenue and 56% more total returns to shareholders over a five-year period. With numbers like that, there’s no doubt that good design is crucial.

    This workshop will focus on the basic fundamentals and principles that go into creating good design artwork and how you can apply them in your business communication.

    WHAT WILL BE COVERED?

    Color

    > Understanding the importance of color

    > Types of colors (CMYK, RGB, Pantone)

    > Finding inspiration online & tools

    > Setting a color palette

    Typography

    > Understanding the importance of type

    > Types of fonts (serif & sans)

    > Finding inspiration online & tools

    > Setting a type

    Visuals

    > Understanding the importance of visuals

    > Types of visuals (icons, illustration, photos etc)

    > Finding inspiration online & tools

    > Setting a visual style

    Hierarchy & composition

    > Layout design

    > Typographic grid

    End of workshop learning exercise / outcome: creating a moodboard & kit of parts

    Day 2 – Infographic Design Workshop

    Tuesday, April 23, 2019 6:30pm – 9:30pm

    In this age of information overload, infographic design and data visualization have become a powerful tool in gaining the attention of an audience. In this workshop, you’ll learn how to layout relevant content in a visual manner in order to communicate your message clearly and effectively.

    WHAT WILL BE COVERED?

    Infographic Design

    > Benefits & types of infographics

    > Planning content

    > Creating a wireframe

    > Defining the visual approach & setting the creative direction

    > Finding inspiration online & tools

    End of workshop learning exercise / outcome: creating an infographic sketch and an infographic with Canva

    Day 3 – Presentation Design Workshop

    Wednesday, April 24, 2019 6:30pm – 9:30pm

    Most people struggle to design effective slides for their presentations. This workshops is perfect for anyone who wants to learn how to create slides that are clear, visually attractive and that engage your audience. You’ll learn which presentation format is best for your project as well as the different kinds of slides you’ll need to design for it.

    WHAT WILL BE COVERED?

    Presentation design

    > Types of presentations

    > Types of slides

    > Planning content

    > Defining the visual approach & setting the creative direction

    > Finding inspiration online & tools

    End of workshop learning exercise / outcome: create a PPT / keynote template with different types of slides

  • PRACTICAL TAKEAWAYS

    By the end of this workshop series, you will:

    • Have a full view of the fundamentals of good design and how you can apply them in your business communication
    • Learn how to identify & select the right colours, fonts and visual elements for any of your business communication needs
    • Learn the principles of infographic thinking
    • Learn how to create an infographic
    • Learn how to identify the right kind of presentation based on your business needs
    • Learn how to create stellar presentations using the fundamentals of good design
    • Learn to do all of your basic design inhouse, or manage an outsourced design team / agency
    • Become proficient in all the major dos & don’ts in design
  • WHO WILL BENEFIT THE MOST FROM THIS WORKSHOP?

    • Entrepreneurs: startup founders who are looking to build/strengthen their in-house design efforts
    • Marketers/Communication Specialists: who are looking to upgrade their visual communication skills
    • Anyone looking to get a comprehensive understanding of good design principles that they can apply in any of their business communication

The Astrolabs Mastering Design 101 Track will take place form Monday, April 22, 2019 to Wednesday, April 24, 2019 (6:30pm-9:30pm).

PROGRAM PRICING

Register for The Astrolabs Mastering Design 101 Track Cohort form Monday, April 22, 2019 to Wednesday, April 24, 2019 (6:30pm-9:30pm).

DateTimingSession
Monday, April 22, 20196:30pm-9:30pmFundamentals of Design Workshop
Tuesday, April 23, 20196:30pm-9:30pmInfographic Design Workshop
Wednesday, April 24, 20196:30pm-9:30pmPresentation Design Workshop

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د.إ2,000.00 د.إ1,500.00RESERVE YOUR SPOT!

*See Our Installment Plans

If you have any questions please contact: [email protected]

  • Instructor

    Carla Saliba

    Founder at Infographic.ly

    Carla is the founder of Infographic.ly, a data-design, and visualization agency based in Dubai, supporting companies communicate data to its stakeholders clearly and effectively.

    She brings over 18 years of experience in design related disciplines to the business community. Her list of clients have included MasterCard, TED, Reebok, and Mercedes-Benz, amongst other global brands.

    Her expertise has afforded her invitations to speak at international conferences, host multiple workshops at ‘Today at Apple’, as well as train government and educational institutions to build design capabilities in-house.

  • Teaching Method

    The goal of this program is not to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work using some of the actual tools that professional designers use on a daily basis.

  • Certification

    As A KHDA accredited Training Institute, AstroLabs will grant a certificate on the completion of this Design for Non-Designers track.

  • More Information

    Have any questions or need more information? Send us an email at [email protected]

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