Whether you are an aspiring entrepreneur with an idea you’d like to make a reality or involved with innovative new projects in an existing business, this is the workshop for you.

In this practical course, we’ll go over everything from how to know your idea has legs, market sizing, coming up with a feasible customer acquisition strategy & business plan and building a prototype to test.

AstroLabs has helped hundreds of startups in the region through our coworking space and Academy training programs. This hands-on program is the culmination of our regional entrepreneurship insights, that will give you a practical playbook to turn your idea into a sustainable startup.

This course will be taking taking place in Jeddah, KSA.




  • Curriculum & Program Schedule

    Day 1 – Ideation & Validation: How To Tell If Your Idea Is Worthless & Your Business Model: Where Most Startups Fail

    • Why start a startup?
    • Where do good ideas come from
    • How to know if people want it
    • Real Market Sizing is done “bottom up”
    • Questions to ask when assessing an idea: Do people want it? How much will they pay for it? How will you reach them? How many are there?
    • Startup business models that make sense
    • The CAC (Cost Per Acquisition) / CLV  (Customer Lifetime Value) Model
    • Creating a simple business plan to test

    Day 2 – Real World Feedback: Reality Check Survival & Prototyping: Building It Quickly

    • Building a landing page
    • What makes a great landing page and optimizing for conversions before you start selling!
    • Setting up tracking
    • Running a validating campaign on Google & Facebook
    • Testing your idea before you build it
    • Building a functional prototype
    • Specing, User Stories and working with developers

    Day 3 -Building Your Startup: Rolling Up Your Sleeve and Hustling

    • Cofounders and Hiring
    • Legal and transactional FAQs
    • Roadmap to Make It Happen!
    • Optional- Present your idea and future action plans
  • Who Will Benefit The Most From This Workshop?

    1. Aspiring Entrepreneurs: Anyone who has their own idea that they want to turn into a real startup business
    2. Aspiring IntrapreneursAnyone working at a company that wants to learn the startup way to quickly test and implement any project

Louis Lebbos

Founding Partner at AstroLabs

Founding Partner at AstroLabs, passionate about economic development and technology. Cofounded and led digital marketing and content teams at Namshi.com.

Advised Careem on marketing during launch. Previously consultant at McKinsey & Company, focusing on growth strategy projects in the telecom, banking and healthcare sectors in MENA.

Electrical Engineering degree from NCSU and MBA from Harvard Business School.

Roland Daher

Chief Operating Officer at AstroLabs

Roland has extensive expertise in startup-support programs. Over the last 3 years, he was responsible for designing, executing and scaling Dubai 100 – the region’s first digital health accelerator.

He is a founding member of Wamda where he led various programs with government entities and large corporations.

Roland holds an MBA from London Business School.

Saad Aljabr

KSA Director of Operations

Saad is the KSA Director of Operations at AstroLabs.

Saad has an entrepreneurial background where he founded multiple ventures in eCommerce, Real Estate, and Trading. Prior to that, Saad worked 3+ years in leading financial & management consulting firms with exposure on multiple industries.

Saad has passion for supporting entrepreneurs and capability development. Saad holds a BA in Finance from King Fahd University for Petroleum and Minerals.

Eyad Latif

Senior Associate at Latham & Watkins

Eyad Latif is a senior associate in the Dubai office of Latham & Watkins, where he is a member of the Corporate Department and Mergers & Acquisitions and Emerging Companies Practice Groups. Mr. Latif’s practice focuses primarily on representing emerging growth companies and their funding sources including venture capital and private equity firms. He has represented numerous international and Middle East-based emerging growth companies and venture capital and private equity firms in transactions across a wide range of industries, including Artificial Intelligence, BioTech, E-commerce, EdTech, CleanTech, FinTech, Gaming, HealthTech, Media and Virtual Reality. He has previously worked in the firm’s New York and San Francisco offices.

Mr. Latif received his law degree from the University of California, Berkeley School of Law (Boalt Hall), where he received the American Jurisprudence Award in Islamic Law and co-founded the Berkeley Journal of Middle Eastern & Islamic Law.

Abdullah Alsaeed

Associate at Latham & Watkins

Abdullah Alsaeed is an associate at Latham & Watkins’ cooperated office in Saudi Arabia, The Law Office of Salman M. Al-Sudairi, where he assists Saudi Arabian and international clients on a broad range of corporate, commercial, banking and finance transactions. Mr. Alsaeed regularly helps start-ups and emerging companies as well as venture capital and private equity firms in the Kingdom’s emerging growth ecosystem.

Mr. Alsaeed is Saudi-qualified and received his LLM law degree from the University of Southern California.

  • Teaching Method

    The goal of this program is not just to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work, the goal of which is to simulate what startups go through to get you ready for the tough road ahead!

  • Certification

    As A KHDA accredited Training Institute, AstroLabs will grant a certificate on the completion of this track!

  • More Information

    Have any questions or need more information? Send us an email at [email protected]

Get Updated the Next Time We Run This Program!


A great engaging and learning experience, no matter what scale you are at!

Kunal KapoorFounder & CEOThe Luxury Closet

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jean-Pierre MondalekGeneral Manager, Motorsdubizzle.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Dunia OthmanChief Marketing OfficermrUsta Solutions

The class was worth 500 kms we crossed from Oman.

Abbas Al LawatiGlobal Head - Commodities and BanksBank Muscat

Without doubt this is the best foundation for start-ups currently available in the UAE.

Simon SothcottDigital Director MEC

The course delivered by AstroLabs was informative and well-structured.

Uzma SulemanManager - Digital Marketing, Marketing Communications, Corporate OfficeDubai World Trade Centre

I really liked the interaction and real life examples!

Izeldin IbrahimGroup Product ManagerAbbott

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Elhoussine TalabWeb Developer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Abdullatif Alsumeiry Oil, Gas, Chemical and Power Markets Sales Engineer

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Khaled ElsayedCo-FounderTimepiece360


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