ASTROLABS DIGITAL MARKETING WORKSHOP – BEIRUT

Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 2 day intensive Digital Marketing workshop, built by and for professional practitioners.

Our goal with this program is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.

This will be the 10th cohort of the Comprehensive Digital Marketing Workshop that AstroLabs has ran in the last 2 years and our first in Beirut! Read what our alumni thought about the program in our testimonials section.

This workshop will be taking place in Beirut in partnership with Beirut Digital District

COMPLETE STRATEGY & BEST PRACTICES FOR THE REGION
TOPICS COVERED: DISPLAY, SEM, SEO, SOCIAL MEDIA, EMAIL AND MORE!
KHDA CERTIFICATION
STAY UP TO DATE WITH 2018 MARKETING TRENDS
LEARN TO TRACK CONVERSION RATE & ROI PLANNING

About The AstroLabs Comprehensive Digital Marketing Worshop – Beirut

  • Curriculum & Program Schedule

    Comprehensive Digital Marketing Workshop
    Thursday & Friday May 17th & 18th, 2018 10:00am-4:00pm

    This 2 full day workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

    WHAT WILL BE COVERED?
    • Digital Marketing Strategy:  Understanding all Digital Channels, How To Develop A Strategy For Any Business, Defining Your Goals and Defining Budgets.
    • Push Marketing: Display Ads- GDN (Google Display Network), Facebook, Instagram, Snapchat, Twitter & LinkedIn Ads.
    • Pull Marketing: SEM (Search Engine Marketing)-  Adwords, setting up your first campaign, Ad groups, Keywords and Google Shopping Ads.
    • Long term marketing: SEO (Search Engine Optimization)- Getting your site to rank high on Google organically, Organic Social Media (Automation, Growth Hacking & Content) and Influencer Marketing.
    • Customer Retention: Digital CRM (Customer Relationship Management), Newsletter, Segmentation,  Automation and Drip Campaigns.
    • Optimizing the funnel: Making smart changes to your site for Conversion Rate Optimization, How to setup Retargeting (Facebook and Google).
    • Analytics & Tracking: Defining Inbound Traffic, Goals, Events, Creating Reports and Dashboards.
  • PRACTICAL TAKEAWAYS

    By the end of this workshop series, you will:

    • Have a full view of the whole Digital Marketing Landscape and understand how channels can work together
    • Learn how to develop a Digital Marketing Strategy for your business and in your current role
    • Learn how to report on your marketing efforts and track all of your data (including Conversion Rate and Cost Per Acquisition of Customers)
    • Learn how to not waste money on your efforts and to focus on performance!
    • Learn how to create campaigns on AdWords (Display & Search), Facebook, Instagram, Twitter, LinkedIn, Snapchat, Mailchimp and more!
    • Learn to bring in organic traffic to your site (through Search Engine Optimization, Content and Social Media)
    • Learn to do all of your marketing inhouse, or manage an outsourced team / agency
  • WHEN WILL THIS WORKSHOP TAKE PLACE?

    Thursday & Friday May 17th & 18th, 2018  from 10:00am-4:00pm

Register For The 2 Day Workshop

Student
$149
  • Current Students
  • Fresh Graduates
  • Unemployed
BDD Tenant
$249
  • Tenant of BDD
  • Working At A Startup
  • Freelancers
Corporate
$349
  • Standard Ticket
  • Corporate Employees
  • Group Discounts
  • Who Will Benefit The Most From This Workshop?

    1. Entrepreneurs: startup founders who are looking to build/strengthen their digital marketing efforts
    2. Marketersmarketers who are looking to upgrade their online marketing skills
    3. Anyone looking to make a career change and get a comprehensive understanding of digital marketing
  • Instructors

    Ahmad Abugosh

    Director of Marketing & Learning Programs at AstroLabs

    Director of Marketing & Learning Programs at AstroLabs, leading workshops and events at AstroLabs Academy.

    Previously worked at MBC, Namshi, and RBBI, and has professional expertise in Analytics, Digital Marketing, Full-stack Web Development, and Business Intelligence.

    BS Computer Engineering from the American University of Sharjah and Google certified since 2012.

  • WHERE WILL THIS WORKSHOP TAKE PLACE?

    This workshop will be taking place in Beirut in partnership with Beirut Digital District

  • Teaching Method

    The goal of this program is not just to teach you what to do, but have you do it yourself! Each day in the program will have heavy hands-on work using the actual tools that professional digital marketers use on a daily basis.

  • Certification

    As A KHDA accredited Training Institute, AstroLabs will grant a certificate on the completion of this workshop. We will also guide you with all of the material and know-how to get Google certified in Analytics and AdWords (via free online test).

BOOK YOUR SEAT FOR THE TWO DAY WORKSHOP!

Get a Sample Of This Workshop and a Special Discount!



PAST PROGRAM TESTIMONIALS

A great engaging and learning experience, no matter what scale you are at!

Kunal Kapoor
Kunal KapoorFounder & CEOThe Luxury Closet

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jean-Pierre Mondalek
Jean-Pierre MondalekGeneral Manager, Motorsdubizzle.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al Qahtani
Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Dunia Othman
Dunia OthmanChief Marketing OfficermrUsta Solutions

The class was worth 500 kms we crossed from Oman.

Abbas Al Lawati
Abbas Al LawatiGlobal Head - Commodities and BanksBank Muscat

Without doubt this is the best foundation for start-ups currently available in the UAE.

Simon Sothcott
Simon SothcottDigital Director MEC

The course delivered by AstroLabs was informative and well-structured.

Uzma Suleman
Uzma SulemanManager - Digital Marketing, Marketing Communications, Corporate OfficeDubai World Trade Centre

I really liked the interaction and real life examples!

Izeldin Ibrahim
Izeldin IbrahimGroup Product ManagerAbbott

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Elhoussine Talab
Elhoussine TalabWeb Developer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Abdullatif Alsumeiry
Abdullatif Alsumeiry Oil, Gas, Chemical and Power Markets Sales Engineer

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Khaled Elsayed
Khaled ElsayedCo-FounderTimepiece360

PAST PARTICIPANTS AND PROGRAM PARTNERS

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