Open Academy / Digital Marketing
B2B Digital Marketing and Lead Generation Course
From AED 1066 a month with 
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Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.
Learn how to build a B2B marketing funnel that will drive new leads to your business through digital channels and measure their effectiveness.
Generate Quality Leads for Any Price Point
Selling high ticket products and services is not the same as selling a $50 t-shirt. Learn advanced practical techniques to gather and convert leads.
Build Your Content Marketing Flywheel
Content marketing flywheel will help you generate content that is 100% aligned with your sales process. Learn how to do it!
In-depth Learning Experience
This is a no-fluff program. You will get practical advice aligned to your business goals of getting more leads, sales and revenue. Besides the online live experience, you'll also receive one-to-one mentorship and lifetime access to the AstroLabs online learning portal with constantly updated videos and resources to keep you up-to-date
Generate Quality Leads From Paid Channels
Your business needs quality leads, not likes or comments. Learn how to generate them from Google, Facebook and LinkedIn advertising.
Real Career & Business Opportunities
If you're looking for a career change, we'll connect you to our large network of job opportunities as well as recruiters in our network to help you advance in your career. If you're a business owner you'll learn to do marketing yourself or get support in hiring your new marketing superstar.
Build Your Personal Brand On LinkedIn
People buy from people they trust. LinkedIn has become a key channel for becoming a thought leader in your industry. Learn how to build your personal brand and connect with your potential customers.
Automate and Measure
Without automation, your marketing and sales can never scale. Use proven marketing automation tactics to multiply the number of prospects you are able to engage with.
Expert Instructors
Learn from the best B2B marketers in the region. All the mentors and instructors in this course are entrepreneurs working in the field and will give you practical advice and consulting to apply what you learn directly to your career and business!
Tools
Platforms Covered
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Content: Inside the Course
What you will learn
Module 1
Automate your marketing funnel
Module 1
Automate your marketing funnel
Understand how to use digital marketing channels for B2B. How to organize them into an automated marketing funnel.
Module 2
B2B Lead generation
Module 2
B2B Lead generation
Learn how to generate quality leads from digital channels for your business. We will look at specific types of advertising on Facebook, Google and Linkedin, that are crucial for filling up your sales pipeline.
Module 3
Build a strong brand using LinkedIn and video
Module 3
Build a strong brand using LinkedIn and video
Learn how to use LinkedIn to build a strong personal brand. Master a “Visibility – Connection – Conversion” LinkedIn formula.
Module 4
Workshop: Apply what you learned on your brand
Module 4
Workshop: Apply what you learned on your brand
During this practical workshop we will work together on your brand to create content for your social media, structure paid campaigns make sure your funnel is set up for success.
Who is it for?
You will benefit from this masterclass the most if you already have a basic understanding of digital marketing and are looking for B2B specific tactics and strategies. Our most successful participants include
Entrepreneurs
Startup founders, small business owners, freelancers, consultants, coaches who want to grow their brand.
Sales Professionals
Sales representatives and managers who want to master marketing to get more qualified leads.
Marketing Professionals
Marketers and marketing managers who are looking for B2B specific tips. We recommend taking our entry-level Digital marketing course first to make sure you understand key principles.
instructors
Meet Your Practitioner Instructors
Expert practitioners that teach practical knowledge you can immediately implement.
Abdel Kader Jrab
Digital Marketing Consultant | Co-Founder at All Day Closet & Owner of The Share of Voice | Trainer
Schedules
Upcoming Courses
Alumni
Our Graduates
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
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Alumni Reviews
A great engaging and learning experience, no matter what scale you are at!
Kunal Kapoor
Founder & CEO – The Luxury Closet
If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!
Jean-Pierre Mondalek
General Manager, Motors – dubizzle.com
It was very informative it was also great in terms of sharing case studies and best practices.
Jana Al Qahtani
Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy
As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!
Dunia Othman
Chief Marketing Officer – mrUsta Solutions
The class was worth 500 kms we crossed from Oman.
Abbas Al Lawati
Global Head - Commodities and Banks – Bank Muscat
Without doubt this is the best foundation for start-ups currently available in the UAE.
Simon Sothcott
Digital Director – MEC
The course delivered by AstroLabs was informative and well-structured.
Uzma Suleman
Manager - Digital Marketing, Marketing Communications, Corporate Office – Dubai World Trade Centre
I really liked the interaction and real life examples!
Izeldin Ibrahim
Group Product Manager – Abbott
AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.
Elhoussine Talab
Web Developer
The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide
Abdullatif Alsumeiry
Oil, Gas, Chemical and Power Markets Sales Engineer
Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.
Khaled Elsayed
Co-Founder – Timepiece360
Asha Anish
Marketing Manager
Frequently asked questions
1. Professionals with no understanding of digital marketing (consider taking our Digital Marketing Certification Course first)
2. Digital marketing experts, growth hackers with 5+ years of experience
Not sure this is the right course for you? Contact us and we will guide you.
B2B Digital Marketing and Lead Generation Course
Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.
