Open Academy / Digital Marketing

B2B Digital Marketing and Lead Generation Course

From AED 1066 a month with Tabby logo Learn More

Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.

To be announced
200 graduates
B2B Marketing Masterclass

Learn how to build a B2B marketing funnel that will drive new leads to your business through digital channels and measure their effectiveness.

Generate Quality Leads for Any Price Point

Selling high ticket products and services is not the same as selling a $50 t-shirt. Learn advanced practical techniques to gather and convert leads.

Build Your Content Marketing Flywheel

Content marketing flywheel will help you generate content that is 100% aligned with your sales process. Learn how to do it!

In-depth Learning Experience

This is a no-fluff program. You will get practical advice aligned to your business goals of getting more leads, sales and revenue. Besides the online live experience, you'll also receive one-to-one mentorship and lifetime access to the AstroLabs online learning portal with constantly updated videos and resources to keep you up-to-date

Generate Quality Leads From Paid Channels

Your business needs quality leads, not likes or comments. Learn how to generate them from Google, Facebook and LinkedIn advertising.

Real Career & Business Opportunities

If you're looking for a career change, we'll connect you to our large network of job opportunities as well as recruiters in our network to help you advance in your career. If you're a business owner you'll learn to do marketing yourself or get support in hiring your new marketing superstar.

Build Your Personal Brand On LinkedIn

People buy from people they trust. LinkedIn has become a key channel for becoming a thought leader in your industry. Learn how to build your personal brand and connect with your potential customers.

Automate and Measure

Without automation, your marketing and sales can never scale. Use proven marketing automation tactics to multiply the number of prospects you are able to engage with.

Expert Instructors

Learn from the best B2B marketers in the region. All the mentors and instructors in this course are entrepreneurs working in the field and will give you practical advice and consulting to apply what you learn directly to your career and business!


Platforms Covered

Content: Inside the Course

What you will learn

Module 1

Automate your marketing funnel

Module 1

Automate your marketing funnel

Understand how to use digital marketing channels for B2B. How to organize them into an automated marketing funnel.

B2B vs B2C marketing in a digital world
Inbound vs Outbound
Aligning channels with sales stages
Funnel vs. Flywheel
Building a marketing funnel
Using channels across stages
Building a content marketing flywheel
Workflows, Email Sequences, and Auto-follow ups
How to analyze performance of your funnel
Practical exercise: build and automate your marketing funnel

Module 2

B2B Lead generation

Module 2

B2B Lead generation

Learn how to generate quality leads from digital channels for your business. We will look at specific types of advertising on Facebook, Google and Linkedin, that are crucial for filling up your sales pipeline.

Role of paid ads in B2B marketing funnel
Facebook Lead ads intro
Building lead forms that convert
Strategy for using lead ads
Increase quality of leads from Facebook
Linkedin ads intro
Building lead ads on Linkedin
Google ads intro - what campaign types to use on Google
YouTube ads
Practical exercise: Create lead gen campaign in each platform

Module 3

Build a strong brand using LinkedIn and video

Module 3

Build a strong brand using LinkedIn and video

Learn how to use LinkedIn to build a strong personal brand. Master a “Visibility – Connection – Conversion” LinkedIn formula.

Why is personal brand important for your business
How to use LinkedIn to build a strong personal brand
Create strong LinkedIn profile
4-step formula for Linkedin Engagement
How to connect with your potential customers
How to increase your LinkedIn visibility
How to convert your LinkedIn connections in customers
Why is video important for your personal brand
Six types of videos you should always create in B2B
How to produce videos on budget?

Module 4

Workshop: Apply what you learned on your brand

Module 4

Workshop: Apply what you learned on your brand

During this practical workshop we will work together on your brand to create content for your social media, structure paid campaigns make sure your funnel is set up for success.

improve your LinkedIn profile
Practical exercise: create 1 month content plan for your LinkedIn including videos
Entrepreneurs, Sales Professionals, & Marketing Professionals

Who is it for?

You will benefit from this masterclass the most if you already have a basic understanding of digital marketing and are looking for B2B specific tactics and strategies. Our most successful participants include


Startup founders, small business owners, freelancers, consultants, coaches who want to grow their brand.

Sales Professionals

Sales representatives and managers who want to master marketing to get more qualified leads.

Marketing Professionals

Marketers and marketing managers who are looking for B2B specific tips. We recommend taking our entry-level Digital marketing course first to make sure you understand key principles.


Meet Your Practitioner Instructors

Expert practitioners that teach practical knowledge you can immediately implement.


Abdel Kader Jrab

Co-Founder of Beit Byout

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Tarek Reda

Digital Marketing Consultant & Trainer

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Lukas Krejca

Head of Product - Digital Marketing

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Vieteek Ladislaav

LinkedIn Video Marketing Expert

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Upcoming Courses


Our Graduates

Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!


Alumni Reviews

A great engaging and learning experience, no matter what scale you are at!

Kunal Kapoor

Founder & CEO – The Luxury Closet

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jean-Pierre Mondalek

General Manager, Motors –

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al Qahtani

Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Dunia Othman

Chief Marketing Officer – mrUsta Solutions

The class was worth 500 kms we crossed from Oman.

Abbas Al Lawati

Global Head - Commodities and Banks – Bank Muscat

Without doubt this is the best foundation for start-ups currently available in the UAE.

Simon Sothcott

Digital Director – MEC

The course delivered by AstroLabs was informative and well-structured.

Uzma Suleman

Manager - Digital Marketing, Marketing Communications, Corporate Office – Dubai World Trade Centre

I really liked the interaction and real life examples!

Izeldin Ibrahim

Group Product Manager – Abbott

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Elhoussine Talab

Web Developer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Abdullatif Alsumeiry

Oil, Gas, Chemical and Power Markets Sales Engineer

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Khaled Elsayed

Co-Founder – Timepiece360

Asha Anish

Marketing Manager

Frequently asked questions

Upon completion of this course, you will receive one Dubai Government Diploma from the KHDA authority.

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Advanced Social Media course.

Digital marketing is one of the most in-demand fields for the modern economy, and B2B marketing is a very specialized and in-demand skill. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.

This course is targeted for those who want to deep-dive into how to have an effective and analytical approach to B2B marketing. The types of people this is relevant for include:1. Alumni from our Digital Marketing course 2. Sales professionals who want to master marketing & lead generation 3. Business managers who want to get more qualified leads and sales 4. Startup Founders 5. Small business owners

Each course runs for 3 consecutive weeks with 1 session per week of 3 hours in an online live environment. Outside the session office hours will be available for additional coaching on the material between sessions. The course is designed in this way to maximise the time for participants to take the concepts and directly apply them in their businesses the same week, and to benefit from additional support of office hours where this is required.

At AstroLabs, our ambition is to positively impact your career or business. Therefore, we wouldn’t recommend taking this course to someone who we think is not the best fit:
1. Professionals with no understanding of digital marketing (consider taking our Digital Marketing Certification Course first)
2. Digital marketing experts, growth hackers with 5+ years of experience
Not sure this is the right course for you? Contact us and we will guide you.

B2B Digital Marketing and Lead Generation Course

Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.

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