Open Academy / Advanced B2B Marketing

Advanced B2B Marketing

3,500 AED

This B2B marketing masterclass program is designed to provide a hands-on comprehensive B2B Marketing Action Plan to take your Business to Business Marketing to the next level by helping you generate and close more Leads and increase Revenue!

29 Nov 20 - 13 Dec 20 32 days left!
#StayHome   
200 graduates
9.5 (50 reviews)

30-day money-back guarantee

B2B Marketing Masterclass

Stop relying on a B2C playbook for your B2B marketing! This B2B Advanced Marketing Masterclass shows you how to scale up your leads and revenue using B2B specific strategies!

Generate Endless Leads for Any Price Point

Become a B2B marketing master by learning how to sell high ticket products and services with advanced practical techniques to gather leads, automate and convert.

Practical B2B Marketing Master Class

B2B Marketing is a very specialized and in-demand skill for high revenue businesses. This course will show you how to create endless opportunities for your business and career by learning how to use B2B digital marketing to scale any B2B business.

In-depth Learning Experience

This is a no-fluff program. You will get practical advice aligned to your business goals of getting more leads, sales and revenue. Besides the online live experience, you'll also receive one-to-one mentorship and lifetime access to the AstroLabs online learning portal with constantly updated videos and resources to keep you up-to-date

Develop Real World Business Strategies

Learn to navigate the complex digital B2B world, by learning timeless principles and strategies you can use to constantly get results for your business

Real Career & Business Opportunities

If you're looking for a career change, we'll connect you to our large network of job opportunities as well as recruiters in our network to help you advance in your career. If you're a business owner you'll learn to do marketing yourself or get support in hiring your new marketing superstar.

Expert Instructors

Our courses are taught by our highly-rated team of practitioner instructors. All the mentors and instructors in this course are still working in the field and will give you practical advice and consulting to apply what you learn directly to your career and business!

Tools

Platforms Covered

student reviews
1 / 11
Content: Inside the Course

What you will learn

Module 1

B2B Marketing Strategy & Systems

Module 1

B2B Marketing Strategy & Systems

The ROI Business to Business B2B Strategy Framework
How to close high ticket leads and systematically generate revenue for B2B
CRM systems overview and setup (tool-agnostic and tool-specific approaches)
Learn the Customer Relationship Management framework and various tools used by B2B marketing professionals like Salesforce and Hubspot
Lead Stages and Lead Pipelines for Marketing
Learn the different digital lead stages and visualize your funnel, creating advanced pipelines
Build your Flywheel
Create a strategy for Paid and Organic traffic, which includes ads, content and organic reach (including some special bootstrapping B2B growth hacks)
Sales team marketing connection
Learn to connect efforts seamlessly from your sales and marketing teams

Module 2

Advanced Digital B2B Marketing Lead Gathering

Module 2

Advanced Digital B2B Marketing Lead Gathering

Never run out of leads for sales
Become a master lead gatherer for your business through digital marketing
Create targeted personas
Learn how to assess demand online, and create audiences that are warm to your offering (including some Audience Matching secrets)
Copywriting for B2B Ads
How to create compelling ads that sell using influence, and generate creatives for B2B Marketing Ads
B2B Marketing Funnels
Pull and Push marketing techniques and campaigns for B2B marketing (Display, Search, Retargeting, Audience targeting and more)
Create a content strategy for B2B Marketing
Merge ads, blog posts, white papers, Webinars, Live Video and Social Media for B2B marketing flywheel growth

Module 3

Automation, Reporting, Workflows and Growth

Module 3

Automation, Reporting, Workflows and Growth

Automated Funnels & Lead Qualification
Learn to structure funnels based on your business goals, and perform automatic lead qualification
Workflows, Email Sequences, and Auto-follow ups
Create further automation with workflows, email sequences and follow ups to automatically push your prospects down the funnel and towards closing conversions
Tracking Leads, MQL, SQL, and Conversions
Understand and learn about the key ways to track and report on leads, including MQL (Marketing Qualified Leads), SQL (Sales Qualified Leads) and closed Conversions.
Reporting B2B with Analytics and BI tools
Create fully automated reports and B2B dashboards with Analytics and Business Intelligence Tools
instructors

Meet Your Practitioner Instructors

Ahmad Abugosh

Director of Marketing & Learning Programs at AstroLabs

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7089

Sarah Bacon

Senior Director of Programs

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32159

Daniel Bateman

Business Development Lead

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32011
Schedules

Upcoming Courses

November 29 - December 13

#StayHome

November 29 - December 13
#StayHome

Monday Only: 6:00-9:30pm

Date
Timing
Day 1 - Monday, November 29
6:00 to 9:30 pm
Day 2 - Monday, December 6
6:00 to 9:30 pm
Day 3 - Monday, December 13
6:00 to 9:30 pm
Alumni

Our Graduates

Frequently asked questions

Upon completion of this course, you will receive one Dubai Government Diploma from the KHDA authority.

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Advanced Social Media course.

Digital marketing is one of the most in-demand fields for the modern economy, and B2B marketing is a very specialized and in-demand skill. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.

This course is targeted for those who want to deep-dive into how to have an effective and analytical approach to B2B marketing. The types of people this is relevant for include:1. Alumni from our Digital Marketing course 2. Sales professionals who want to master marketing & lead generation 3. Business managers who want to get more qualified leads and sales 4. Startup Founders 5. Small business owners

Each course runs for 3 consecutive weeks with 1 session per week of 3 hours in an online live environment. Outside the session office hours will be available for additional coaching on the material between sessions. The course is designed in this way to maximise the time for participants to take the concepts and directly apply them in their businesses the same week, and to benefit from additional support of office hours where this is required.

Advanced B2B Marketing

3,500 AED

This B2B marketing masterclass program is designed to provide a hands-on comprehensive B2B Marketing Action Plan to take your Business to Business Marketing to the next level by helping you generate and close more Leads and increase Revenue!

29 Nov 20 - 13 Dec 20
32 days left!
#StayHome  

30-day money-back guarantee

Fill in your details below and we’ll get in touch with more info on this exclusive one-of-a-kind of the workshop!



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