Open Academy / Advanced Social Media

Advanced Social Media

3,500 AED

This program is designed to provide a hands-on comprehensive social media action plan by giving practical, up-to-date and regional tested best practices.

28 Sep 20 - 12 Oct 20 5 days left!
#StayHome   
200 graduates
9.5 (50 reviews)

30-day money-back guarantee

Advanced Social Media

Social media marketing has become an integral part of any marketing plan and in many cases is a primary growth driver of a business.

Complete Strategy & Best Practices for the Region

Get hands-on custom training from our instructors with case studies and practical strategies tailored to the MENA region and beyond.

Full Overview of Advanced Social Media Course

Learn how to create a social media strategy and action it to deliver real results, Crafting a purposeful content strategy and publishing across your social channels

Blended Offline & Online Learning

Lifetime access to the AstroLabs online learning portal with videos to help you on your learning journey.

Develop Real World Business Strategies

Learn to develop & Lead a conversation on social media on behalf of your brand, read social media reports and gain valuable insights from them, run ads and manage media campaigns across social channels.

Career Opportunities

We'll connect you to our large network of job opportunities as well as recruiters in our network to help you advance in your career.

Expert Instructors

Our courses are taught by our highly-rated team of practitioner instructors.

Tools

Platforms Covered

student reviews
1 / 11
Content: Inside the Course

What you will learn

Module 1

Building Your Social Media Strategy

Module 1

Building Your Social Media Strategy

In this class you will learn how to craft a solid social media strategy, which platforms to leverage depending on your business and how to engage with the community. You will also learn about dealing with influencers.

Brand Purpose
Learn how to set out real Business Purpose and Goals
Find your brand Tone of Voice based on your target audience
Platforms
Plan where to post and when to post
Plan what to post specific to your brand and industry: educational content and added-value content vs just products posts
Learn about the importance of posting frequency and times as well as scheduling and automation
Know the difference between organic and paid efforts
Differentiate between content that will be placed across different platforms: Facebook, Twitter, Instagram, TikTok, Youtube and LinkedIn
Engagement
Discover your community engagement approach and how to manage it through different platforms
Form a practical community management framework
Put a crisis management plan into place
Explore community management tools that allow you to maange different platforms from one place and decide which one works for you
Plan how to grow a value-adding audience in an organic way
Influencers
Analyse if you need an influencer marketing approach for your brand
Learn who are they and how to find the right one
Explore the main elements that go behind building an affiliate marketing program
Set out partnerships and contracts
Learn how discount codes and tracking can help quantity value-for-money from Influencers
Following Week 1 you will be able to put together practical, actionable outcomes including a social media strategy, brand purpose, content pillars and topic buckets

Office hours will be available during the week for additional support from our Instructors to help you get these deliverables in-place and to a high quality.

Module 2

Building your Content Calendar

Module 2

Building your Content Calendar

In this class you will learn about how to effectively write your copies and ads on social media, plus how to build your editorial and content calendar from scratch.

Copywriting
Learn about copywriting psychology and buyer persuasion techniques
Get to know the copywriting tips and tricks for creating great posts
Start nailing your copy while staying true to your tone-of-voice
Understand how to repurpose content and not have to always create content, including where to find the right content, hashtag search, topics and trends
Content
Create engaging content / differentiating between 2 pieces of content: which is more effective and why
Create your own images/ videos/ graphics through a selection of cost-effective providers in the market. Understand the steps for finding the right tools and/or high-quality freelancers
Learn about content pillars, creatives vs copy and live and real time content
Differentiate between the many types of content and when to use what, including long form, blogs, polls, live broadcasts. Also learn how to use the right tools
Know where to find Arabic content, Arabic copywriters and quality translators
Content Calendar
Learn why a content calendar is important in your planning
Learn about the types of calendars and what to include in them
Explore online calendar tools and how to utilize them
Create your content calendar from scratch with the right tone of voice
Following Week 2 you will be able to put together practical, actionable outcomes including a monthly content calendar, you will know what content you will post where and create your dedicated content pieces.

Office hours will be available during the week for additional support from our Instructors to help you get these deliverables in-place and to a high quality.

Module 3

Start Measuring your Success

Module 3

Start Measuring your Success

In this class you will learn about what key metrics are and how to measure your efforts on social media, in order to evaluate the success of your content then change or optimize when necessary.

KPIs
Find out about the most Important Key Performance Indicators, how to do a performance review and assess success. You will learn about terms such as unique reach, impressions, video views, ER and why these matter
Learn about what to measure
Learn what each metric means and how to benefit from it
Explore how to analyze numbers
Reports
Explore going to page insights and looking for numbers, data, reports
Learn tracking across platforms
Build your social media reporting dashboards and reports
Automation
Understand what social media reporting tools are in the market
Use automation for your reports
Explore social media listening tools
Following Week 3 you will be able to put together practical, actionable outcomes including a structured KPI measurement dashboard and tracking reports.

Office hours will be available during the week for additional support from our Instructors to help you get these deliverables in-place and to a high quality.
instructors

Meet Your Practitioner Instructors

Ahmad Abugosh

Director of Marketing & Learning Programs at AstroLabs

Learn more

7089

Jessica Avedikian

Trainer | Digital & Social Media Marketing Consultant | Founder of Social Astronaut

Learn more

32236
Schedules

Upcoming Courses

September 28 - October 12

#StayHome

September 28 - October 12
#StayHome

First session (3 days) – Monday: 6:30-9:30pm

Date
Timing
Day 1 - Monday, September 28
6:00 to 9:30 pm
Day 2 - Monday, October 5
6:00 to 9:30 pm
Day 3 - Monday, October 12
6:00 to 9:30 pm

November 30 - December 14

#StayHome

November 30 - December 14
#StayHome

Second session (3 days) – Monday: 6:30-9:30pm

Date
Timing
Day 1 - Monday, November 30
6:00 to 9:30 pm
Day 2 - Monday, December 7
6:00 to 9:30 pm
Day 3 - Monday, December 14
6:00 to 9:30 pm
Alumni

Our Graduates

Frequently asked questions

Upon completion of this course, you will receive one Dubai Government Diploma from the KHDA authority.

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Advanced Social Media course.

Digital marketing is one of the most in-demand fields for the modern economy. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.

This course is targeted to those who want to deep-dive into how effective and analytical approach to social media and content creation can accelerate their business’ success. The types of people this is relevant for include:1. Alumni from our Digital Marketing course 2. Social media professionals 3. Business managers who need to track their business progress 4. Startup Founders 5. Small business owners 6. People who want to change career to social media 7. New copywriters who want to focus on digital writing

Each course runs for 3 consecutive weeks with 1 session per week of 3 hours in an online live environment. Outside the session office hours will be available for additional coaching on the material between sessions. The course is designed in this way to maximise the time for participants to take the concepts and directly apply them in their businesses the same week, and to benefit from additional support of office hours where this is required.

Advanced Social Media

3,500 AED

This program is designed to provide a hands-on comprehensive social media action plan by giving practical, up-to-date and regional tested best practices.

28 Sep 20 - 12 Oct 20
5 days left!
#StayHome  

30-day money-back guarantee

Get our Free Guide to Create a Compelling Social Media Strategy!



We may follow up with you via WhatsApp.

+97144541159