Open Academy / Self-Paced
Join this course to learn from UAE’s top B2B marketing experts how to apply Account-Based Marketing principles to your business and generate new leads through digital marketing tactics.
Join for 799 AED 499 AED or 3 installments of AED 167
Dates to be announced
Understand how to build B2B marketing funnel following ABM principles.
Generate leads from the main B2B demand generation channels: Google, Linkedin, Display and other paid social channels.
Learn how to nurture your accounts using sequences and personalization.
Be able to build marketing dashboards, understand B2B marketing metrics and utilize the best B2B mar-tech.
Get certified in B2B and ABM marketing.
Learn from the region’s best B2B marketers using AstroLabs learning platform.
Learn from 6.5+ hours of video content in 29+ lessons
Get online live support through our chat platform and discuss your specific challenges directly with the instructors
Test your knowledge in practical quizzes and assignments to earn your certification.
Join alumni-only events and get access to extra additional materials.
Get certified in B2B and Account-Based marketing.
Module 1
B2B Marketing Principles
Learn the key principles of B2B marketing and ABM, how to identify your Ideal Customer Profile (ICP) and align marketing with sales.
Module 2
B2B Demand Generation
Understand how to generate leads for any B2B brand using Google, Linkedin, Display, and other paid social channels as well as SEO tactics.
Module 3
B2B Social Media Strategy
Build a social media strategy to grow your B2B brand. Learn what content to post, how to work with Key Opinion Leaders (KOLs) and how to measure your KPIs.
Module 4
Account Nurturing
Nurture your accounts and grow your sales conversion rates using nurturing techniques. Learn how to utilize email sequences and website personalization.
Module 5
B2B Marketing Analytics
Learn all key metrics you need as a B2B marketer and learn how to analyze your marketing performance.
Online Support
Live support and Q&A
Get all your questions answered. You can reach out to our instructors anytime to ask follow-up questions.
Life-time access to all learning sessions
29+ on-demand video lessons (total of 6.5 hours)
Access to online support and Q&As
Quizzes to validate your learning
AstroLabs certification
1 year AstroLabs Academy membership (continuous online support, video library access, exclusive events invites, networking with e-commerce community, etc.)
Marketers who want to learn B2B specific tactics
Entrepreneurs and founders who want to learn how to grow their business using B2B and Account-Based marketing
Sales professionals and managers who want to understand how to generate more leads using B2B digital marketing tactics.
(If you don’t have any experience in digital marketing, we recommend taking our Digital Marketing Bootcamp first)
Meet AstroLabs Academy Alumni who successfully implemented what they learned in our courses.
A great engaging and learning experience, no matter what scale you are at!
Kunal Kapoor
Founder & CEO – The Luxury Closet
If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!
Jean-Pierre Mondalek
General Manager, Motors – dubizzle.com
It was very informative it was also great in terms of sharing case studies and best practices.
Jana Al Qahtani
Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy
As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!
Dunia Othman
Chief Marketing Officer – mrUsta Solutions
The class was worth 500 kms we crossed from Oman.
Abbas Al Lawati
Global Head - Commodities and Banks – Bank Muscat
Without doubt this is the best foundation for start-ups currently available in the UAE.
Simon Sothcott
Digital Director – MEC
The course delivered by AstroLabs was informative and well-structured.
Uzma Suleman
Manager - Digital Marketing, Marketing Communications, Corporate Office – Dubai World Trade Centre
I really liked the interaction and real life examples!
Izeldin Ibrahim
Group Product Manager – Abbott
AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.
Elhoussine Talab
Web Developer
The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide
Abdullatif Alsumeiry
Oil, Gas, Chemical and Power Markets Sales Engineer
Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.
Khaled Elsayed
Co-Founder – Timepiece360
Expert practitioners that teach practical knowledge you can immediately implement.
Digital Marketing Consultant & Trainer
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
Connect on LinkedIn
Digital & Social Media Marketing Consultant | Founder of Social Astronaut | Trainer
Jessica is the founder of Social Astronauts - a boutique partner for all digital, social media, storytelling, content, and metaverse marketing needs.
With over 10 years of experience in Marketing, Social Media, PR, Live Stage Performance & Entrepreneurship, as well as certifications from META and Harvard X, she has supported agencies and companies like P&G, Emirates NBD, and Emaar.
She is also an approved trainer at Astrolabs & a other institutes in the UAE plus elected as a mentor in the UN Women Startup Mentorship program.
When not at the office, you'll find her creating music with her band or rocking the stage somewhere!
Certified Media Buyer: By META
& Certified Lead Trainer: By META
Money-back guarantee
Region specific B2B tips
Practical examples to implement
Flexible format that works with your schedule
Online Support and Q&A
This is fully self-paced video course with online live support and Q&A.
You can get in touch directly with the course instructors directly via our platform. We guarantee to answer all your questions.
Upon completion of this course you will receive AstroLabs B2B Marketer certification.
You get lifetime access to all program materials as well as membership at AstroLabs Academy community where we continue supporting you on your journey.
Absolutely, we do run tailored versions of our courses for companies such as SONY, BCG, Ferrero or Chalhoub. You can contact us here to discuss your objectives and build a custom-made program for you and your team.
