Learn more about our flagship digital marketing course and attend inperson or online live
2-month program on full stack development
Comprehensive and practical program to learn data science, machine learning and deep learning!
Capacity building programs for organizations going through their digital transformation journeys.
Building your tech and digital talent bench through recruiting services and upskilling team capabilities.
We power startup programs for corporates and governments
We attract the world's best tech companies to help you solve specific challenges.
Practical Entrepreneurship Programs Designed for Universities
Establish a 100% foreign-owned entity in Saudi Arabia
Passionate about capability building, startups and technology? Join AstroLabs as a full timer, course instructor, expert mentor, and more...
Learn about the AstroLabs methodology, our values and leadership team
Startup, technology and digital jobs in Dubai and across MENA
Our perspective on all things digital and entrepreneurship
Open Academy / Digital Marketing
Build a complete digital marketing growth strategy, launch campaigns across all channels, learn insider practical tips you can immediately implement and get certified by Google and the KHDA
Starting from AED 3,599 or 3 installments of AED 1,199
No hidden fees. No extra charges when you pay on time.
Buy using your debit card
Simply verify your details and complete your checkout.
Sounds good? Just select Tabby at checkout.
The Dubai Digital Marketing Course is designed with up-to-date platform insights (Google, Facebook, Instagram, and more), real-life examples, and customized content for the region
Learn to Get Leads and Sales for Any Business
Get a Digital Marketing Job
Get Google Certified
Make the Shift to the Digital Economy
Add Digital Marketing to Your Talent Stack
Get hands-on custom training from our instructors with case studies and practical strategies tailored to the MENA region and beyond. Learn to develop complete marketing business strategies for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.
Learn how to build a complete marketing plan with Display Ads, Search Ads, Social Media, SEO, Content Strategy, Email Marketing, Drip Campaigns, Retargeting, Analytics, Reporting and more!
Have the option to study at our picturesque Dubai courtyard campus, or attend all sessions online live with our expert instructors. All attendees also receive ifetime access to the AstroLabs online learning portal with dozens of videos and tools to help you on your learning journey.
Get the AstroLabs Digital Marketing certification (KHDA) and Google certified in Google Ads and Google Analytics to grow in your career
We’ll connect you to our large network of job opportunities as well as recruiters in our network to help you advance in your career.
Learn to develop complete marketing business strategies for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.
Comprehensive Digital Marketing Workshop
Learn how to implement a successful online marketing strategy. Understand the advantages of each marketing channel and how you can use them to achieve your marketing and business goals.
Display- GDN (Google Display Network), Facebook Ads, LinkedIn Ads
SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords
Long Term Marketing
SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots
Optimizing the Funnel
Making smart changes to your site. How to setup Retargeting (Facebook and Google)
Learn to Master Google Analytics
Track the important KPI’s needed for your business, tell stories with your data and import advanced metrics & dimensions. Customize your reports & dashboards with the exact data you need, automate key processes, and get Google certified
Basic Tracking and Analytics
Basic Tracking and Analytics concepts (source/medium, grouping data), tracking all channels (by UTM tagging urls) and demographic and User Data to define events, goals and eCommerce transactions. Cross device tracking
Setup Conversion Funnels
Create custom segments, reports and dashboards and set up funnels (with and without Enhanced eCommerce Enabled)
Integration With Adwords, and other Social Media channels, Integration with Google Webmaster Tools, and Google Tag Manager
Auto Event tracking with Google Tag Manager and Automation with Google API and Excel
Display Push Marketing
In this module, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll)
Learn the basics of Display Marketing, the differences between CPC, CPM, CPA and CPV and get an intro into Ad networks and individual sites
3 Ways to Target
Learn the 3 main ways to target on GDN (contextual, placements and demographics), set up a display campaign and learn basics of placements and affiliates
Basics of Advertising and Marketing
Learn how to advertise on Youtube, marketing on Facebook and how to create Facebook, Instagram, Snapchat, LinkedIn and Twitter ads. Understand the levers used for higher reach and lower costs on Facebook
Retargeting vs Remarketing
Learn the differences between Retargeting and Remarketing, how to setup a remarketing campaign and how to build a remarketing list on Google and Facebook
Create RLSA (Remarketing Lists Search Ads) on Google and learn how to setup remarketing on Google Analytics
Advertising with Google Ads
This module covers how to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career
The basics of SEM (Search Engine Marketing) and Pull Marketing, pay-per-click advertising and Adwords account structure & Adtypes.
Understanding Keyword Research and Keyword match types. Learn about Negative keywords and how to use the Keyword Planner Tool
Create a Budget Strategy and learn about budget estimations. Set up a new campaign
Creating effective adgroups, Keyword, ad text strategy, Bid strategy and understanding the AdWords auction
Performance, Testing and Tracking
Understanding and improving quality score, learn about performance & defining conversions, Testing Ads and CPC optimization. Find out how to Track and Report
In this module, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career
SEO Introduction & Evolutions
Learn about Panda & Penguin impact on the SEO industry, Mobilegeddon & how to optimize your website for mobile. How security updates impact rankings & when is the best time to migrate to HTTPS. How to optimize your website for local search
Run a technical SEO audit on your website, optimize your website structure: Internal linking, menus, footers, page depth etc, how to avoid duplicate content generation by CMS. Tool reviews : Google Search Console, Screaming Frog
Identify relevant keywords for your business & evaluate competition on these key phrases. Structure the site so that each page covers just one thematic, how to localize your content to be visible internationally, tool reviews : Google Trends, Keyword Adplanner, Copyscape
Measure your link profile & evaluate your potential in a competitive market, what are best practices for getting natural backlinks, how Social Media can help you during your link building strategy, Tool reviews: Ahref, Majestic SEO, Link Research tool, Buzzsumo
Key Performance Indicators
What are the main KPIs to evaluate your SEO strategy, Tool reviews: AWR, Search Metrics, Google Analytics, Google Search console
Crafting A Social Media Strategy
In this class you will learn how to craft a solid social media strategy to help you to distinguish yourself from the mass of brands competing for the attention of consumers
Content Strategy Basics
Why do you need a content strategy, learn the roles of the social media platforms, develop a Facebook, Instagram and Twitter strategy and find out the importance of tone of voice
Learn about the importance of posting frequency and times as well as scheduling & automation
Learn about the Content Pillars, creatives vs copy and live and real time content
Learn about influencer marketing and how to gain brand advocacy & community engagement
Find out about the most Important Key Performance Indicators, how to do a performance review & assess success
Email Marketing & Customer Retention
This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place
Study use cases of successful list building campaigns, learn how to build lists and carry out a comparison of popular tools
Learn the different types of email campaigns, marketing, transactional, welcome and automated emails. Learn how to setup automated emails and drip campaigns and what retention tactics work
Basics of HTML
Learn the basics of HTML coding, in a practical session for newsletters
Tools and Analytics
What tools are best to test Subject Line and Click Rate, learn about analytics (Google Analytics, Measuring Open Rate, CTR, Events & Goals)
Learn about automation and triggers for drip campaigns as well as working with Chatbots (using Many Chat) and Facebook Messenger Lists
Website Conversion Optimization
Having a systematic process for increasing your conversion rate on your website, not only generates more conversions but it also improves your cost per acquisition across all marketing channels, making your marketing more cost-effective.
Understand the value of conversion optimization
Understand your users behaviour and customers on a psychological level
How to come up with test hypotheses
How to run AB tests on your website
Analyze your website using data and understand results of your tests
Our educational excellence is a community effort. When you learn at AstroLabs, you can always rely on in-house team of experts to provide guidance and support, whenever you need it.
Co-Founder of Beit Byout
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email and eCommerce. Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing Instructor at the Lebanese American University and at AstroLabs Academy.
Trainer | Digital & Social Media Marketing Consultant | Founder of Social Astronaut
Jessica’s career over the years has seen her work with 50+ brands across the region, including P&G, Emirates NBD, Emaar, INFINITI, and EXPO.As the Social Media consultant, trainer, and founder at 'Social Astronaut', she works closely with brands on launching and directing their user engagement strategies.If not in the office, Jessica is working on new music with her band, performing somewhere (online), or teaching youngsters drama theatre.
Lama Yousef, Digital Marketing Consultant, and Trainer
Digital Marketing Consultant and a Certified Google Trainer Lama has 9 years of experience in Digital Marketing with some of the biggest regional and international brands like Namshi.com, Clarins, Mama & Papas, Armani Exchange, Coach, and Victoria’s Secret, and has held various positions at Al Tayer and Al Shaya Groups in Dubai. Lama holds a B.S in Finance from AUS and a Master's degree in Marketing from UOWD. She currently works as a Growth Marketing Consultant, helping startups scale their businesses and optimize their digital marketing activities. In addition to that, she conducts regular digital marketing training courses with Google and other institutes in the UAE.
Digital Marketing Consultant & Trainer
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
Admissions Closing : June 22
Online via Zoom
Saturday – Thursday: 6.30pm to 9.30pm
Jun 27 - Jul 15
Introduction to Digital Marketing - Sunday, June 27
6:30pm to 9:30pm
Building digital marketing funnel - Tuesday, June 29
Building Social Media Presence - Thursday, July 1
Social Media Advertising 1 - Saturday, July 3
Social Media Advertising 2 - Sunday, July 4
Social Media Practical workshop - Tuesday, July 6
Advertising with Google Ads - Thursday, July 8
Learn to Master Google Analytics - Saturday, July 10
Search Engine Optimization (SEO) - Sunday, July 11
Email Marketing + Display Ads - Tuesday, July 13
Performance marketing workshop - Thursday, July 15
Admissions Closing : August 3
Al Quoz 1, The Courtyard, AstroLabs Campus - Dubai
Saturday: 10am to 5pm
Sunday, Tuesday, Wednesday, Thursday: 6:00 to 9:30 pm
Aug 8 - Aug 21
Comprehensive Digital Marketing - Sunday, August 8
6:00 to 9:30 pm
Crafting your social media strategy - Tuesday, August 10
Paid Social Advertising 1 - Wednesday, August 11
Paid Social Advertising 2 + Paid Social Workshop - Saturday, August 14
10:00 am to 5:00 pm
Google Ads (Paid Search) - Sunday, August 15
Search Engine Optimization (SEO) - Tuesday, August 17
Learn to Master Google Analytics - Thursday, August 19
Email Marketing + Display Ads + Google Ads Workshop - Saturday, August 21
or 3 installments of AED 1,199
27 Jun 21 - 15 Jul 21
34 hours online live classes (over Zoom)
or 3 installments of AED 1,799
13 Jun 21 - 26 Jun 21
35 hours in-person classes in our Al Qouz Campus
6 months access to online live classes (worth AED 2,500)
Coffee, water, snacks and lunch (for Saturday sessions)
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
A must for anyone who wants to get into digital marketing or starting a new business!
Marketing Manager - BMW Group
The course puts digital marketing techniques into perspective for beginners and people who want a glimpse of what the actual work looks like. It's perfect for starters, but a good refresher for more experienced marketers.
One Carlo Diaz
Journalist - Arab News
This is the best theory & practical up to date digital marketing course available
Co Founder - Sweet Pea
Great workshop if you're looking to get to start implementing Digital Marketing/Paid advertising in no time
Murooj Al Saadi
Founder - Start Genius
Amazing course, definitely made me digital savvy or at least a step towards it :)
Senior Regional Retail Marketing Executive - Chalhoub Learning & Development Department
AstroLabs are superbly empowered in training to acquire the skills and knowledge needed for the digital marketing form A-Z, your investment in this training program is a guarantee of profit.
Mustafa Hussain Al Janobi
Associate Director - HKA
It was very informative it was also great in terms of sharing case studies and best practices.
Jana Al Qahtani
Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy
As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!
Chief Marketing Officer – mrUsta Solutions
The class was worth 500 kms we crossed from Oman.
Abbas Al Lawati
Global Head - Commodities and Banks – Bank Muscat
I really liked the interaction and real life examples!
Group Product Manager – Abbott
The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide
Oil, Gas, Chemical and Power Markets Sales Engineer
Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.
Co-Founder – Timepiece360
AstroLabs is the perfect place to learn Digital Marketing in Dubai. Their instructors are knowledgeable and experienced that they have mastered the tools and ready to impact your learning and cultivate your interest in digital marketing. Even if it were online, the classes are interesting and highly engaging. There are thousands of resources out there for digital marketing courses/resources but where do you start? AstroLabs has the answer.
Designer - Project Maji
I would recommend AstroLabs for the quality of their courses. Well structured, highly professional, with very knowledgeable trainers. I would recommend this course as it gives a basic understanding of different digital marketing channels and it's a great first step into this huge but highly interesting field of marketing.
Head Of Communications - Amity International School Abu Dhabi
Upon completion of this digital marketing course, you will receive 2 Google certifications (one for Google Analytics and one for Google Ads). We will help you pass your Google examinations faster through our training and guidance.You will also receive the Dubai Government Diploma from the KHDA authority.
Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our digital marketing course.
Digital marketing is one of the most in-demand fields for the modern economy. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.
The content in our Online Live and In-Person course is identical, the only difference is the medium, with the online live course being delivered fully online (via Zoom) and the In-Person course being delivered at our Courtyard Campus in Dubai. No matter what program your sign up for though, you'll get the full support of our expert instructors, get all of your questions answered, and also get access to our Digital Marketing Library with 70+ videos to help you on your learning journey.
If you miss a session, you will be able to watch a recording of what you missed. However, if you miss more than 2 sessions, you may not be eligible for the final course certification.
We may follow up with you via WhatsApp.
Online via Zoom
مباشرة عبر الإنترنت
or 3 installments of AED 1,199
or 3 installments of AED 1,799
Admissions Closing : June 8
And shhh, don’t tell anyone. Once you complete the form below we’ll also send you a completely free mini-course to help get you started on your Digital Marketing journey!
© 2021 All right reserved.