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Open Academy / Digital Marketing
Become a certified digital marketer by learning how to build a complete marketing strategy and launch campaigns across most important digital channels.
Online: AED 3,599 | In-Person: AED 5,399 - installments available
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Learn from the top digital marketing experts how to launch campaigns across Google, social media and other platforms.
Be able to build digital marketing funnel for any brand
Understand your audience and how to communicate with them
Get leads and sales from paid social or paid search campaigns
Get real experience with all main platforms through hands-on workshops and Ad Simulation tool with testing budget up to $50k (for In-Person)
Build digital marketing playbook you can implement on any industry
Earn up to 4 certifications from AstroLabs, KHDA and Google
Be able to manage your digital team or agency
Get hands-on training from our instructors with case studies and practical strategies tailored to the MENA region and beyond. Learn to develop marketing plans for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.
Learn how to build a complete marketing plan with Search Ads, Social Media, SEO, Content Strategy, Email Marketing, Drip Campaigns, Retargeting, Analytics, Reporting, and how to optimize your website to get more conversions!
During this course, you can earn up to 4 certifications. AstroLabs certification is recognized by all main tech and digital companies in UAE and KSA as well as KHDA and Google certifications.
After completing the course you will get a chance to join AstroLabs Talent database to be notified about the best digital marketing job opportunities in the region. We’ve recently hired marketers for companies such as Noon, TikTok, Alshaya, Swvl, or Sarwa. Our team will be there to support you on your career path.
Learn to develop complete marketing business strategies for B2C and B2B, measure goals, track Return on Investment (ROI) and plan a growth strategy.
Digital Marketing Strategy
Learn how to implement a successful online marketing strategy. Understand the advantages of each marketing channel and how you can use them to achieve your marketing and business goals.
Display- GDN (Google Display Network), Facebook Ads, LinkedIn Ads
SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords
Long Term Marketing
SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots
Optimizing the Funnel
Making smart changes to your site. How to setup Retargeting (Facebook and Google)
Social Media and Content Marketing strategy
In this class, you will learn how to craft a solid social media and content marketing strategy to help you to distinguish yourself from the mass of brands competing for the attention of consumers
Content Strategy Basics
Why do you need a content strategy, learn the roles of the social media platforms, develop a Facebook, Instagram and Twitter strategy and find out the importance of tone of voice
Learn about the importance of posting frequency and times as well as scheduling & automation
Learn about the Content Pillars, creatives vs copy and live and real time content
Learn about influencer marketing and how to gain brand advocacy & community engagement
Find out about the most Important Key Performance Indicators, how to do a performance review & assess success
Paid Social Advertising
In this module, we will cover the basics of paid social advertising. You will learn – and practice – how to effectively target people on Instagram, Facebook, Snapchat, Twitter and other platforms.
Facebook and Instagram Advertising
Learn the basics of paid social advertising on Facebook And Instagram. Understand how auction work and how to launch ads in a way that will bring results.
3 Ways to Target
Learn the 3 main ways to target your Facebook Ads: core audience, custom audience and Lookalike Audience.
Facebook pixel and reporting
Having Facebook Pixel can dramatically increase return on investment of your ads! Learn how to implement it and report results from Facebook.
Campaign creation workshop
During this workshop you will practice how to create campaigns using Facebook Ads Manager with guidance of our instructors. Are you ready to launch your first professional campaign on Facebook?
Paid Search with Google Ads
This module covers how to fully utilize Google Ads to grow your business, benefit the organization & clients you serve, and advance in your career
The basics of SEM (Search Engine Marketing) and Pull Marketing, pay-per-click advertising and Adwords account structure & Adtypes.
Understanding Keyword Research and Keyword match types. Learn about Negative keywords and how to use the Keyword Planner Tool
Create a Budget Strategy and learn about budget estimations. Set up a new campaign
Creating effective adgroups, Keyword, ad text strategy, Bid strategy and understanding the AdWords auction
Performance, Testing and Tracking
Understanding and improving quality score, learn about performance & defining conversions, Testing Ads and CPC optimization. Find out how to Track and Report
In this module, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career
SEO Introduction & Evolutions
Learn about Panda & Penguin impact on the SEO industry, Mobilegeddon & how to optimize your website for mobile. How security updates impact rankings & when is the best time to migrate to HTTPS. How to optimize your website for local search
Run a technical SEO audit on your website, optimize your website structure: Internal linking, menus, footers, page depth etc, how to avoid duplicate content generation by CMS. Tool reviews : Google Search Console, Screaming Frog
Identify relevant keywords for your business & evaluate competition on these key phrases. Structure the site so that each page covers just one thematic, how to localize your content to be visible internationally, tool reviews : Google Trends, Keyword Adplanner, Copyscape
Measure your link profile & evaluate your potential in a competitive market, what are best practices for getting natural backlinks, how Social Media can help you during your link building strategy, Tool reviews: Ahref, Majestic SEO, Link Research tool, Buzzsumo
Key Performance Indicators
What are the main KPIs to evaluate your SEO strategy, Tool reviews: AWR, Search Metrics, Google Analytics, Google Search console
Learn to Master Google Analytics
Track the important KPI’s needed for your business, tell stories with your data and import advanced metrics & dimensions. Customize your reports & dashboards with the exact data you need, automate key processes, and get Google certified
Basic Tracking and Analytics
Basic Tracking and Analytics concepts (source/medium, grouping data), tracking all channels (by UTM tagging urls) and demographic and User Data to define events, goals and eCommerce transactions. Cross device tracking
Setup Conversion Funnels
Create custom segments, reports and dashboards and set up funnels (with and without Enhanced eCommerce Enabled)
Integration With Adwords, and other Social Media channels, Integration with Google Webmaster Tools, and Google Tag Manager
Auto Event tracking with Google Tag Manager and Automation with Google API and Excel
Get Google Certified
Email Marketing & Customer Retention
This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place
Study use cases of successful list building campaigns, learn how to build lists and carry out a comparison of popular tools
Learn the different types of email campaigns, marketing, transactional, welcome and automated emails. Learn how to setup automated emails and drip campaigns and what retention tactics work
Basics of HTML
Learn the basics of HTML coding, in a practical session for newsletters
Tools and Analytics
What tools are best to test Subject Line and Click Rate, learn about analytics (Google Analytics, Measuring Open Rate, CTR, Events & Goals)
Learn about automation and triggers for drip campaigns as well as working with Chatbots (using Many Chat) and Facebook Messenger Lists
Website Conversion Optimization (CRO)
Increasing the conversion rate on your website not only generates more conversions but also improves your cost per acquisition across all marketing channels, making your marketing more cost-effective. Learn how to master CRO to convert more visitors to customers and how to learn more about your customers.
Understand the value of conversion optimization.
Understand your users behaviour and customers on a psychological level.
How to come up with test hypotheses.
How to run AB tests on your website.
Analyze your website using data and understand results of your tests
The Essentials of Influencer Marketing
Learn the right steps to set up and execute a successful influencer marketing plan. It’s for any entrepreneur or marketer who’s keen to learn the right approach to working with influencers!
Bonus module (self-paced)
Understand the steps to set up a successful plan for influencer marketing
Identify the right KPIs and Metrics for your influencers’ campaign
Select the right influencers for your brand
Approach influencers and establish a productive and positive relationship
Build your influencer campaign
Manage Digital Marketing Agencies
In this bonus self-paced module, you will learn from industry experts how to find, hire and manage digital marketing agencies. You will understand how to brief them, set up KPIs, and report to maximize your ROI.
When it works best between agencies and clients
Difference between agency and in-house teams
How to find the right agency
How to set up cooperation with the agency
How to measure ROI of your agency (reporting)
How to write effective RFP and set up budgets
34 hours of live classes with our expert instructors (in-person or online via Zoom)
Life-time access to course recordings and materials in AstroLabs video library
5+ Templates and to effectively plan your campaigns, budgets and content
10+ Free digital marketing tools you can use after the course
AstroLabs Community Membership - the largest group of digital experts in the region
Access to our online forum to troubleshoot, collaborate, chat with your classmates and learn about new job or business opportunities
Do you want to learn how to get more customers for your business? Whether you are in B2C or B2B, you will get practical tips you can apply for your business directly during the course! In every course, we welcome several soon-to-be founders who are now thinking how to start their own business and want to learn how digital marketing can help with that.
You have no experience in digital marketing and want to learn how to enter this booming industry? This course will get you the basic understanding of all main channels and first hands-on experience for you to be able to apply for first jobs or internships. Read a course journal from one of the course attendees.
Are you a seasoned marketer but never really worked in digital? You know that things have changed and want to become relevant? You want to be able to effectively manage your team or agency? Join this course to learn how to apply all of your marketing skills in an online world. Learn how this course helped Ibrahim transform his career to digital.
Our educational excellence is a community effort. When you learn at AstroLabs, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
Co-Founder of Beit Byout
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email and e-commerce. Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing Instructor at the Lebanese American University and at AstroLabs Academy.
Trainer | Digital & Social Media Marketing Consultant | Founder of Social Astronaut
Jessica’s career over the years has seen her work with 50+ brands across the region, including P&G, Emirates NBD, Emaar, INFINITI, and EXPO.As the Social Media consultant, trainer, and founder at 'Social Astronaut', she works closely with brands on launching and directing their user engagement strategies.If not in the office, Jessica is working on new music with her band, performing somewhere (online), or teaching youngsters drama theatre.
Digital Marketing Consultant & Trainer
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
SEO Account Director at RBBi
Ammar is SEO Account Director at RBBi. He was working with the RBBi SEO team for the last 8 years on campaigns for over 60 websites across different industries like travel, e-commerce, automotive, retail, and more.
Media Buying Lead for Microsoft Social Command Center in MEA
The Media Buying Lead for Microsoft Social Command Center in MEA. With 6+ years of experience in the field he was able to lead on award winning campaigns in the Tech industry, for Microsoft, in which some were taken as case studies by the LinkedIn team. He is also a digital marketing professional certified by the Lebanese American University of Beirut and a Search Ad Professional certified by Google.
Admissions Closing : October 12
Al Quoz 1, The Courtyard, AstroLabs Campus - Dubai
Saturday: 10:00am to 5:00pm
Monday, Tuesday, Thursday: 6:00pm to 9:30 pm
Oct 17 - Oct 29
Digital Marketing Strategy - Monday, Oct 17
6:00pm to 9:30pm
Social Media and Content Marketing strategy - Tuesday, Oct 18
Paid Social Advertising - Thursday, Oct 20
Paid Social Workshop + Google Ads (Paid Search) - Saturday, Oct 22
10:00am to 5:00pm
Google Ads Workshop + Display Ads - Monday, Oct 24
Search Engine Optimization (SEO) - Tuesday, Oct 25
Learn to Master Google Analytics - Thursday, Oct 27
Email Marketing + Conversion Rate Optimization - Saturday, Oct 29
Admissions Closing : November 9
Nov 14 - Nov 26
Digital Marketing Strategy - Monday, Nov 14
Social Media and Content Marketing strategy - Tuesday, Nov 15
Paid Social Advertising - Thursday, Nov 17
Paid Social Workshop + Google Ads (Paid Search) - Saturday, Nov 19
Google Ads Workshop + Display Ads - Monday, Nov 21
Search Engine Optimization (SEO) - Tuesday, Nov 22
Learn to Master Google Analytics - Thursday, Nov 24
Email Marketing + Conversion Rate Optimization - Saturday, Nov 26
or 3 installments of AED 1,799
35 hours live classes (in our AlQuoz campus)
AstroLabs, KHDA and Google certifications
AstroLabs Community Membership
80+ additional pre-recorded lessons (worth AED 2,000)
Extra Conversion Rate Optimization module
Access to Ad Simulation tool with testing budget up to $50k
6 months access to online live classes (worth AED 2,500)
Coffee, water, snacks and lunch (for Saturday sessions)
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
Since the course, I've been able to run and analyze ads more efficiently, as well as grow my career. I've recently become the Head of Marketing of a leading UAE Real Estate agency.
Head of Marketing - Real estate UAE
The fundamentals and techniques I learnt, especially on the overall Analytics, are helping me demand more from our Digital Marketing Spend. We have shifted from working only with Agencies, to handling more than 80% in house.
General Manager - Resolute group
I put my knowledge into practice & helped a local business to improve their profitability. I started by evaluating their current status then set up a proper digital marketing strategy which helped them increase their monthly traffic by 20%. After evaluating their current status, I was able to by creating the right tactical campaigns for them with an initial budget of only AED 500 which turned into more than 150% of ROI and leveraged their brand awareness & attracting new clients.
Regional Sales Manager
It was greatly a wonderful experience taking the #DigitalMarketing certification course at AstroLabs. It was beautifully crafted, comprehensive and interactive. I have learned a lot, and I am very grateful & happy. Thank you AstroLabs!
#khda #certification #google #SEO #growth #strategy #digitalmarketing #organic #socialmediamarketing #marketing #analytics #ads #campaigns #paidmarketing #emailmarketing #dripcampaigns #content #marketingstrategy #socialmedia #contentmarketing #contentstrategy
A big thanks to AstroLabs who have spent the last two weeks teaching me all the tips and tricks through their #digitalmarketing course, which basically means I'm a digital marketing QUEEN now. Highly recommend this for anyone who is interested, they have the right content and the right experts Abed Jrab & Tarek Reda
Marketing Executive - Temenos
We did it Hiltje Beijer-Berghuis! After two weeks (35 very intensive hours), all ins and outs of Digital Marketing in the pocket. Let's also start optimizing our professional lives. A big thank you to our teachers Tarek Reda, Lukas Krejca and the others. A special thank you to Yanina Gimenez for the smooth organization. It was a great opportunity to connect with all those professionals from our very diverse group at AstroLabs.
Nelleke de Heer
Marketing Communications Coordinator - Netherlands Business Council UAE
A must for anyone who wants to get into digital marketing or starting a new business!
Marketing Manager - BMW Group
This is the best theory & practical up to date digital marketing course available
Co-Founder - Sweet Pea
As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!
Chief Marketing Officer – mrUsta Solutions
The course puts digital marketing techniques into perspective for beginners and people who want a glimpse of what the actual work looks like. It's perfect for starters, but a good refresher for more experienced marketers.
One Carlo Diaz
Journalist - Arab News
Great workshop if you're looking to get to start implementing Digital Marketing/Paid advertising in no time
Murooj Al Saadi
Founder - Start Genius
Amazing course, definitely made me digital savvy or at least a step towards it :)
Senior Regional Retail Marketing Executive - Chalhoub Learning & Development Department
AstroLabs are superbly empowered in training to acquire the skills and knowledge needed for the digital marketing form A-Z, your investment in this training program is a guarantee of profit.
Mustafa Hussain Al Janobi
Associate Director - HKA
It was very informative it was also great in terms of sharing case studies and best practices.
Jana Al Qahtani
Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy
The class was worth 500 kms we crossed from Oman.
Abbas Al Lawati
Global Head - Commodities and Banks – Bank Muscat
Get hands-on experience with all main digital channels
Add important skill to your CV
Learn to generate sales for any business
Upon completion of this digital marketing course, you will receive 2 Google certifications (one for Google Analytics and one for Google Ads). We will help you pass your Google examinations faster through our training and guidance.You will also receive the Dubai Government Diploma from the KHDA authority.
Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our digital marketing course.
We may follow up with you via WhatsApp.
مباشرة عبر الإنترنت
مباشرة عبر الإنترنت وفي أكاديمية أستولابز – رياض
or 3 installments of AED 1,799
Admissions Closing : February 9
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