Open Academy / Digital Marketing
From AED 1166 a month with Learn More
What if your ads actually performed the way you wanted them to? Sign up for our Performance Marketing Bootcamp and gain all the right insights and tools to create standout campaigns on both Google and Facebook.
Here’s your chance to learn how to create great-performing campaigns on Google and Facebook. Throughout this 3-week course, we’ll cover everything from increasing the ROI of your digital ads to learning how to analyze your performance on Google Analytics.
Learn how to build the right account structure for any kind of business. Practice optimizing your campaigns with deep search term analysis and learn about Google Shopping Ads.
Learn the 5 key pillars for a successful Facebook Ads campaign. We’ll deep-dive into Facebook pixel, eCommerce ads, and how to generate qualified leads.
Using Universal Analytics and the new GA 4, understand how attribution works, build custom reports, and learn how to effectively analyze your marketing performance.
Each week begins with a practical workshop to uncover the tips and tricks of each platform. This is followed by an assignment to practice your learnings.
Walk away with the practical knowledge and skills to improve your marketing performance the very next day.
Learn from the best performance experts in the region. All the mentors and instructors in this course are entrepreneurs who work in the field and will give you practical advice to apply what you learn directly to your career and business!
Module 1
Performance Marketing Warm Up
Module 1
Performance Marketing Warm Up
First, we’ll set you up for success with the basic principles of performance marketing. Get the foundations right, and we’ll get you levelled up.
Module 2
Advanced Google Ads
Module 2
Advanced Google Ads
Here’s where we get into advanced learnings on structuring your Google Search Ad campaigns to truly deliver results. Everything from putting together a proper structure to ad extensions and campaign optimization – you won’t miss a thing!
Module 3
Advanced Facebook Ads
Module 3
Advanced Facebook Ads
Ready to elevate your Facebook ads? In this module, we’ll get you acquainted with the 5 key pillars for creating successful Facebook Ads campaigns in addition to Facebook Pixel debugging and so much more.
Module 4
Advanced Google Analytics
Module 4
Advanced Google Analytics
Understand Google Analytics attribution and how to use it for analyzing your performance marketing campaigns. Build custom reports and segments to learn how to properly analyze the results.
Startup founders, small business owners, and freelancers who already manage campaigns for their own business and want to learn how to improve performance.
Have you been managing Facebook and/or Google ads for at least a year? Now is the time to level up and learn how to amplify performance.
Have you gone through our Digital Marketing Certification Course and want to dive deeper into paid advertising? Here’s your chance to learn advanced techniques and tricks.
Expert practitioners that teach practical knowledge you can immediately implement.
Abdel Kader Jrab
Digital Marketing Consultant | Co-Founder at All Day Closet & Owner of The Share of Voice | Trainer
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
Frequently asked questions
What if your ads actually performed the way you wanted them to? Sign up for our Performance Marketing Bootcamp and gain all the right insights and tools to create standout campaigns on both Google and Facebook.