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Open Academy / Digital Marketing
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Are you frustrated with spending money on ads that don’t perform? This bootcamp will give you tips and tricks to create well-performing campaigns on Google and Facebook and will help you understand how to analyze your performance in Google Analytics
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This bootcamp will give you tips and tricks to create well-performing campaigns on Google and Facebook and will help you understand how to analyze your performance in Google Analytics.
Performance marketing is about driving sales, leads, conversions. Not likes, comments or irrelevant traffic. This practical bootcamp will help you increase ROI of your digital ads!
During this 3-week course, you will learn advanced tactics to drive performance from the main advertising platforms and practice it on your own accounts.
Learn how to build the right account structure for any kind of business. Practice optimizing your campaigns with deep search term analysis and learn about Google Shopping Ads.
Learn 5 key pillars for successful Facebook Ads campaigns that will help you build conversion campaigns that deliver performance. We’ll deep-dive into Facebook pixel, eCommerce ads as well as in how to generate qualified leads.
Understand how attribution works, build custom reports and learn how to effectively analyze your marketing performance. We will work with both Universal Analytics as well as the new GA 4.
We will start each week with a practical workshop to discover the tips and tricks for each platform. Then, you will have a few days to work on the assignment which will allow you to practice what you have learned on your own project.
This 3-week Bootcamp is designed to allow you immediately implement new things to your accounts and measure results. You will walk away with the practical knowledge and skills to improve your marketing performance the very next day.
Learn from the best performance experts in the region. All the mentors and instructors in this course are entrepreneurs working in the field and will give you practical advice and consulting to apply what you learn directly to your career and business!
Performance Marketing Warm Up
This class will set you up for success during the course. We will discuss basic principles of performance marketing which we will be referring to in the future clases. You will also meet your fellow classmates who you will spend the next 3 weeks of learning with.
What would be covered?
Advanced Google Ads
Learn advanced tricks and tips to structure your Google (Search) Ads campaign in a way that will deliver results for your business. This workshop will focus on creating the right account structure, optimizing campaigns, auditing search ads and creating successful ads.
Advanced Facebook Ads
Understand 5 key pillars for successful Facebook Ads Campaign and how to build a winning campaign. During this class, you will build your campaign structure as well as learn about advertising for eCommerce, Facebook pixel debugging and Facebook Lead Ads.
Startup founders, small business owners, freelancers who are already managing campaigns for their own business and want to learn how to improve its performance.
Have you been managing Facebook and/or Google ads for at least a year? Now is the time to level up and learn how to get real performance from it!
Have you gone through our Digital Marketing Certification Course and want to go deeper in paid advertising? This is the way to learn advanced techniques and tricks.
Expert practitioners that teach practical knowledge you can immediately implement.
Abdel Kader Jrab
Co-Founder of Beit Byout
Head of Product - Digital Marketing, AstroLabs
Digital Marketing Consultant & Trainer
March 16 - March 31
After-hours on weekdays
April 27 - May 10
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
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