Open Academy / Digital Marketing

Performance Marketing Bootcamp

From AED 1166 a month with Tabby logo Learn More

What if your ads actually performed the way you wanted them to? Sign up for our Performance Marketing Bootcamp and gain all the right insights and tools to create standout campaigns on both Google and Facebook.

To be announced
10 graduates
9 (35 reviews)
Tired of spending money on ads that don’t perform?

Sign up for our Performance Marketing Bootcamp

Here’s your chance to learn how to create great-performing campaigns on Google and Facebook. Throughout this 3-week course, we’ll cover everything from increasing the ROI of your digital ads to learning how to analyze your performance on Google Analytics.

Advanced Google Ads training

Learn how to build the right account structure for any kind of business. Practice optimizing your campaigns with deep search term analysis and learn about Google Shopping Ads.

Advanced Facebook Ads Training

Learn the 5 key pillars for a successful Facebook Ads campaign. We’ll deep-dive into Facebook pixel, eCommerce ads, and how to generate qualified leads.

Advanced Google Analytics training

Using Universal Analytics and the new GA 4, understand how attribution works, build custom reports, and learn how to effectively analyze your marketing performance.

3 weeks. 3 projects.

Each week begins with a practical workshop to uncover the tips and tricks of each platform. This is followed by an assignment to practice your learnings.

Apply what you have learned

Walk away with the practical knowledge and skills to improve your marketing performance the very next day.

Expert instructors

Learn from the best performance experts in the region. All the mentors and instructors in this course are entrepreneurs who work in the field and will give you practical advice to apply what you learn directly to your career and business!


Platforms Covered

Content: Inside the Course

What you will learn

Module 1

Performance Marketing Warm Up

Module 1

Performance Marketing Warm Up

First, we’ll set you up for success with the basic principles of performance marketing. Get the foundations right, and we’ll get you levelled up.

Performance marketing principles
Tool reminders and checkup
First exercise

Module 2

Advanced Google Ads

Module 2

Advanced Google Ads

Here’s where we get into advanced learnings on structuring your Google Search Ad campaigns to truly deliver results. Everything from putting together a proper structure to ad extensions and campaign optimization – you won’t miss a thing!

Creating the right structure
Campaign structure template
Create the winning Ad
Using ad extensions
Keyword Ad auction analysis
Search term analysis
Campaign optimization process
Campaign optimization checklist
Shopping Ads

Module 3

Advanced Facebook Ads

Module 3

Advanced Facebook Ads

Ready to elevate your Facebook ads? In this module, we’ll get you acquainted with the 5 key pillars for creating successful Facebook Ads campaigns in addition to Facebook Pixel debugging and so much more.

5 key pillars for successful Facebook Ads campaign
Guide: 5 Most Common Facebook Ads Mistakes
Building campaign structure
Campaign structure template
Campaign optimization checklist
Facebook Ads for ecommerce
Facebook Pixel debugging
Facebook Analytics
Facebook Lead Ads
Increase quality of leads

Module 4

Advanced Google Analytics

Module 4

Advanced Google Analytics

Understand Google Analytics attribution and how to use it for analyzing your performance marketing campaigns. Build custom reports and segments to learn how to properly analyze the results.

Difference between Universal and GA4
Traffic report in GA and its metrics
Google Analytics Attribution
Custom reporting
Building custom reports
Custom segments
Analyze traffic sources of an e-commerce website
UTM parameters
UTM parameters template
Events and annotations

Who is it for?


Startup founders, small business owners, and freelancers who already manage campaigns for their own business and want to learn how to improve performance.

Digital marketers

Have you been managing Facebook and/or Google ads for at least a year? Now is the time to level up and learn how to amplify performance.

Our DM alumni

Have you gone through our Digital Marketing Certification Course and want to dive deeper into paid advertising? Here’s your chance to learn advanced techniques and tricks.

What is included?

6 live online sessions with our instructors to learn and practice (+ lifetime access to recordings)

Office hours with instructors and mentors so you never get stuck

Lifetime access to the AstroLabs video library for added knowledge

Online community forum to troubleshoot, collaborate, learn and chat with your classmates

Practical assignments that will help you improve the performance of your accounts

A vibrant alumni community of the largest number of digital experts in the region


Meet Your Practitioner Instructors

Expert practitioners that teach practical knowledge you can immediately implement.


Abdel Kader Jrab

Co-Founder of Beit Byout

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Lukas Krejca

Head of Product - Digital Marketing

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Tarek Reda

Digital Marketing Consultant & Trainer

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Upcoming Courses


Our Graduates

Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!

Frequently asked questions

Attend the workshop from the comfort of your home, Online Live

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Performance marketing bootcamp. You will also receive any updates we may have in the future (to make sure your knowledge is always up to date)

Upon completion of this course, you will receive an AstroLabs Certification.

Although we cannot guarantee employment, several of our graduates have gotten jobs immediately after graduation. By joining this course, you'll be joining an active alumni network with exclusive access to opportunities we come across in our network and job portal as well as recruitment and career support.

At AstroLabs, our ambition is to positively impact your career or business. Therefore, we wouldn’t recommend taking this course to someone who we think is not the best fit: 1. Anyone with less than 1 year experience with managing Google and/or Facebook Advertising. 2. Digital marketing experts, growth hackers with 5+ years of experience

If you have any other questions, please reach out to us at [email protected]

Performance Marketing Bootcamp

What if your ads actually performed the way you wanted them to? Sign up for our Performance Marketing Bootcamp and gain all the right insights and tools to create standout campaigns on both Google and Facebook.

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