Open Academy / Data
Practical Data Analysis Course for Marketing
Learn and apply data analytics for better marketing insights in 4 weeks.
AED 3999
or 3 installments of AED 1333
Dates to be announced
Make better marketing decisions by leveraging data analytics
To get results from marketing, you need to be able to analyze its performance, connect data together and make the right decisions.Learn and the key fundamentals of data analysis in just 4 weeks, practice on real life projects, get practical help from our mentors and join the biggest data community in the region.
Course outcomes
Apply analysis on your marketing campaigns and derive insights
Collect and combine data from Facebook, LinkedIn, Twitter, Google into one database
Build data-driven reports on your multi-channel marketing performance
Use no-code tools to collect, clean and visualize data from different channels
Learn how to read between the lines of your data reports
Take data-driven actions for more efficient marketing campaigns
Get certified in Data Analytics
Who we’ve trained
What you'll learn
Leverage the Power of Data Analysis Without Needing to Learn to Code
Module 1
Introduction to Data
Understand what is data analysis and where is it applied
- Overview of Data Analysis and Business Intelligence
- Understand why you must use Data Analysis
- Real life use cases where data is being used for better decision making
- Learn how to find and collect data:
- Spreadsheets: Data Types, Operations & References
- Filters, Removing Duplicates & Text to Columns in Spreadsheets
- Using Connectors to bring in data externally
- Practical Exercise: Importing data with Zapier
- Project 1 – Customer Data Report Dashboard
- Project 2 – Business Plan P&L Dashboard
Module 2
Data Visualization and Reporting
Learn how to build visual reports to tell a story with your data
- Learn about the different types of charts and understand the different use cases for each chart type
- What are data-driven reports and why they should be the standard
- Overview of dashboards
- Introduction to Google Data Studio
- Connecting multiple sheets to one dashboard
- Learn the process for building your own custom dashboards
- Introduction to Power BI and Tableau (Self-paced)
- Learn the importance of structural design when building visual reports
- Project 3 – Social Media Dashboard
- Project 4 – Marketing Performance Dashboard (Basic)
Module 3
Databases and Data Collection
Understand how to collect and store data
- Introduction to databases and different types of databases
- Overview of SQL vs NoSQL and which to choose
- Learn about queries and objective-driven data cleaning (engineering)
- Learn SQL syntax and perform queries (Self-paced)
- Blend data from multiple resources using connectors, API’s and SQL
- Project 5 – Customer Life Value Dashboard
- Project 6 – Marketing Performance Dashboard (Advanced)
Module 4
Business Intelligence
How to ask the right data questions
- Deep dive into Business Intelligence
- Learn the difference between “good data” and “bad data”
- Comparison: data-driven vs traditional approach with decision making
- Learn how to ask the right questions that can be answered with data
- Project 7 – Open Project*
What is included?
Cohort based course, that mixes self paced lessons, projects and live mentoring sessions to make sure you don't get stuck
Office hours with instructors and mentors to progress your projects
Over 25 hours of instruction, mentorship and projects
Online community forum to troubleshoot, learn and chat with your classmates
Practical projects you can add to your portfolio that solve real world business problems
A vibrant alumni community with the largest number of digital enthusiasts in the region
Who is it for?
You will benefit from this course if you:
- Have multiple sheets to track performance from multiple channels and struggle to connect them all together.
- Struggle with collecting data and insights from external and internal sources.
- Spend hours to analyze and understand the performance of your marketing campaigns.
- Want to build automated easy-to-read dashboards.
Meet your instructors
Our educational excellence is a community effort. When you learn at AstroLabs, you can always rely on in-house team of experts to provide guidance and support, whenever you need it.
Ahmad Abugosh
Director of Marketing & Learning Programs at AstroLabs
Director of Marketing & Learning Programs at AstroLabs, leading marketing & courses at AstroLabs Academy. Previously worked at MBC, Namshi, and RBBI, and has professional expertise in Analytics, Digital Marketing, Full-stack Web Development, and Business Intelligence. BS Computer Engineering from American University of Sharjah and Google certified since 2012. Ahmad is also the author of the book "Timeless Digital Marketing".
Connect on LinkedIn
Amer Chaar
Data Product Owner and Analyst at AstroLabs
Amer is the Data Product Manager at AstroLabs and Training Programs Architect. He previously worked in Web Development and Business Analysis.Amer has a BSc in Computer Engineering from the American University of Sharjah and currently pursuing an MSc in IT Management from the University of Wollongong in Dubai
Connect on LinkedInOur alumni
Our graduates are from big companies and small companies. They’re founders, career changers, lifelong learners and everything in between. Join us and meet your tribe.
One of the best Data Science courses in the region. Professional instructors, rich content, and exceptional support. If you are new to this field and are looking for a crash course with hands-on experience, this is for you. Highly recommend!Aron
Ahmed Al Haddad
Senior Supervisor - Emirates Global Aluminium (EGA)
For a beginner like me, the course was eye-opening and very interesting to learn. Instructors are helpful, knowledgeable, attentive to class needs and clear in explaining different types of codes and details. Very happy to be a part of this course and definitely need to keep learning.
Mustafa Aljuaidi
Superb course for someone looking to understand and start working on Machine Learning. The course ensures a good balance to give a view of various structures within machine learning and going into depth of the models. The practical approach and the exercises support the learning. Requires commitment through the course otherwise easy to fall behind.
Rohan Chopra
Energy & Performance Services - Siemens Smart Infrastructure
Troubleshooting our problems and walking us through them. Helping us every step of the way. Never leaving questions unanswered.
Mohamad Mahdi
CO Dulsco
Participating in the Data Science and Machine Learning Bootcamp from Astrolabs is a great opportunity to learn, supported by experienced and knowledgeable instructors. For 2 months, you get to apply what you have learned on different projects and develop hands-on skills with a group of motivated, curious, and like-minded people.
Ekaterina Ishina
Former Flight Attendant - Emirates
It feels good to be surrounded by like minded people who share the same passion, by mentors who guide you throughout the execution of your project, and other entrepreneurs who inspire and motivate you
Timothee Desurmont
Software Engineer - Van Leeuwen Pipe & Tube Group
The structure of the course was great and the project also. As a beginner it gave me tools to search more and learn a bit more about Google sheets and data studio functions and it's helpful for my projects and my needs
Imane Courti
Get your brain ready to see data differently
Andre Oppel
Co-Founder - Retailorz
Frequently Asked Questions
Where will this program be conducted?
This program will be conducted live at the AstroLabs Academy in Al Quoz with a mix of self-paced lessons, office hours and practical projects
Will I have access to online material and recordings?
Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Data Analysis course. You will also receive any updates we may have in the future (to make sure your knowledge is always up to date)
What certifications will I receive?
Upon completion of this course, you will receive an AstroLabs Certification (certified by the Dubai Government KHDA authority). By the end of the course, you will also have your own data analysis portfolio, which helps immensely in your career.
Will this help me land a job?
Although we cannot guarantee employment, several of our graduates have gotten jobs immediately after graduation. By joining this bootcamp, you'll be joining an active alumni network with exclusive access to opportunities we come across in our network and job portal as well as recruitment and career support through AstroLabs Talent.
Is this course beginner friendly?
Yes, don't worry. As long as you have a passion for learning, beginners are welcome! Our Data Analysis course starts from the basics and assumes no prior knowledge.
What kind of laptop do I need?
One of the beauties of this program is that most of it is conducted via the browser (using Google Chrome), so as long as you have a laptop that was made in the last 5 years, you should be ok.
What if I have other questions?
If you have any other questions, please reach out to us at [email protected]
