Learn more about our flagship digital marketing course and attend inperson or online live
2-month program on full stack development
Comprehensive and practical program to learn data science, machine learning and deep learning!
Capacity building programs for organizations going through their digital transformation journeys.
Building your tech and digital talent bench through recruiting services and upskilling team capabilities.
We power startup programs for corporates and governments
We attract the world's best tech companies to help you solve specific challenges.
Practical Entrepreneurship Programs Designed for Universities
Establish a 100% foreign-owned entity in Saudi Arabia
Passionate about capability building, startups and technology? Join AstroLabs as a full timer, course instructor, expert mentor, and more...
Learn about the AstroLabs methodology, our values and leadership team
Startup, technology and digital jobs in Dubai and across MENA
Our perspective on all things digital and entrepreneurship
Open Academy / E-commerce
How long have you been dreaming about starting your own e-commerce business? Join this e-commerce incubator and turn your dreams into reality in just 5 weeks!
From AED 2,990 AED 1,790 or 3 installments of AED 597
No hidden fees. No extra charges when you pay on time.
Buy using your debit card
Simply verify your details and complete your checkout.
Sounds good? Just select Tabby at checkout.
Learn about how e-commerce works in the UAE and KSA, different business models and product types
Get our 30-step action checklist which will help you launch your business in 5 weeks
Come up with a profitable product or service to sell
Build a realistic business plan with profit & loss projections
Understand legal, licensing, tax and payments in the UAE and KSA
Create your brand, define your target audience and launch your online presence to get your first 100 paying customers
Start & launch your e-commerce website with Woocommerce, Shopify or Salla and learn how to sell successfully on Amazon or Noon
We will introduce you to the e-commerce world in 8 on-demand video modules (25+ lessons).
Between each module you will complete an assignment that will bring you 1 step closer to launching your own business.
We will take you through the latest case studies, explain complex subjects and answer all your questions during 5 live online sessions led by our professional instructors.
You will get 30 mins 1:1 consultation (online) with our instructors to get feedback on your assignments and discuss specific issues in your business.
At the end of the program, you will have launched your own E-commerce business!
This is a hands-on program during which you will work on your business dream and we support you to make it happen!
– Meet the instructors and other participants
– Get familiar with the course and its logistics
On-Demand video lessons
– Get our “E-commerce Launch Checklist”
– Understand different E-commerce models (including dropshipping)
– Learn how to analyze market demand + identify and source products to sell
E-commerce Business Plan
– Get Business Plan template
– Understand why is it important and how to build a realistic plan
– Learn to calculate the main metrics including revenue, cash flow, operating expenses and unit economics.
Business Plan consultation
– What are the most common mistakes with business plans
– Get feedback from our instructors
– See other BP examples
Legal setup & Payments
– What are the legal requirements to run an E-commerce business in UAE and KSA
– What are the easiest options for business setup (including licensing in UAE and using Stripe Atlas)
– How to get payment gateways that support AED and SAR
Build a brand and online presence
– How to choose catchy brand name
– Create your brand mission that will drive your content
– Work on personas and tone of voice for your brand
– Learn how to start on social media and what tools can help you to do it effectively
Brand Building consultation
– Get feedback on your brand strategy
– See successful brand strategies from the region
– Get ideas for your social media content
Selling on marketplaces
– What are the top marketplaces in the region you should consider
– Get listed on Amazon and Noon
– How to get traction on marketplaces
Build a website
– How to choose the right platform for your website
– Creating a website on Woocommerce, Shopify and Salla
– Optimize your website to get more conversions
– Get checklist for launching your website
– See example of successful e-commerce websites
– Understand how to structure it
– Get feedback on your website
Operations and Logistics
– Understand how to deliver products to your customers
– Learn about warehousing options in UAE and how to manage your inventory effectively
E-commerce marketing plan
– Get marketing plan template and understand how to use it to get your first customers
– Learn about the key channels for e-commerce including social media, SEO, Google Ads
– Learn how to measure your marketing activities
– Understand how to find the right agency or freelancer if you can’t do marketing yourself
Marketing Plan Consultation
– Get feedback on your marketing plan
– See examples of successful e-commerce campaigns
– Learn the most common mistakes in paid advertising
Learn principles of outstanding customer services and how to build customer loyalty
Life-time access to all learning sessions
25+ on-demand video lessons (total of 10 hours)
5 hours of live group consultations
4+ Hands on projects with feedback from e-commerce experts
30 minutes 1:1 consultation
E-commerce Launch Checklist
Business Plan Template
E-commerce Marketing Plan Template
Social Media Content Calendar Template
Special offer on Stripe Atlas ( $500 for US LLC registration and bank account setup)
One week of free access to the AstroLabs coworking space to meet fellow like-minded entrepreneurs
1 year AstroLabs Academy membership (continuous online support, video library access, exclusive events invites, networking with e-commerce community, etc.)
You want to launch your own e-commerce business, but are not sure how to start. You don't fully understand how e-commerce in the UAE works and what you need to make it work, but you have the drive and motivation to start your own thing!
You have already started your e-commerce business and are struggling to get your first 100 customers.
If this sounds like you, you found your place!
AstroLabs Academy graduates come from different backgrounds but with the same goal in mind: grow their business. Join us and meet your tribe!
"A great engaging and learning experience, no matter what scale you are at!"
Founder & CEO - The Luxury Closet
"If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!"
General Manager - Motors – dubizzle.com
"Great mentors and a great team, AstroLabs Academy empowers entrepreneurs to shape the digital markets in the Arab world."
CEO & Co-Founder - Dokkan Afkar
Admissions Closing : October 20
On-Demand and Online Live
Monday & Saturday: 6:30 to 8:30 pm
October 25 - November 22
Orientation day - Monday, October 25
6:30 to 7:30 pm
Module 1 Opens - Monday, October 25
Module 1 Assignment deadline - Saturday, October 30
Business Plan consultation - Monday, November 1
6:30 to 8:30 pm
Module 2 Opens - Monday, November 1
Module 2 Assignment deadline - Saturday, November 6
Brand Building consultation - Monday, November 8
Module 3 Opens - Monday, November 8
Module 3 Assignment deadline - Saturday, November 13
Website consultation - Monday, November 15
Modules 4 and 5 Open - Monday, November 15
Module 4 Assignment deadline - Saturday, November 20
Marketing plan consultation - Monday, November 22
AED 2,990AED 1,790
or 3 installments of AED 597
10 hours+ of on-demand video lessons
10 hours of live group consultations
1x 30 mins 1:1 consultation
4+ e-commerce templates
1 year AstroLabs Academy Membership
AED 4,990AED 2,990
or 3 installments of AED 997
4x 30 mins 1:1 consultation
Expert practitioners that teach practical knowledge you can immediately implement.
Co-Founder of Beit Byout
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email and e-commerce. Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing Instructor at the Lebanese American University and at AstroLabs Academy.
Digital Marketing Consultant & Trainer
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
Region specific e-commerce tips
Practical exercises to grow your business
Flexible format that works with your schedule
1:1 consultation included
This is a hands-on incubator program during which you not only learn key things about how e-commerce works in the region but also build things for yourself. The goal of this program is to help you to get your e-commerce website up and running.
We combined different formats to create a model that works with busy schedules. Each module includes on-demand video lessons that you can study at your pace, practical assignments to work on, and live group consultations (online via Zoom) where you get insights directly from our instructors.
This program is designed for people who want to start their e-commerce business. However, we do provide AstroLabs certificate and official Dubai Government certification from the KHDA authority upon completing all the modules and assignments.
You get lifetime access to all program materials as well as membership at AstroLabs Academy community where we continue supporting you on your e-commerce journey.
Absolutely, we do run tailored versions of our courses for companies such as SONY, BCG, Ferrero or Chalhoub. You can contact us here to discuss your objectives and build a custom-made program for you and your team.
We may follow up with you via WhatsApp.
On-Demand and Online Live
or 3 installments of AED 597
or 3 installments of AED 997
© 2021 All right reserved.