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Our perspective on all things digital and entrepreneurship
Open Academy / E-commerce
Learn the ins and outs of eCommerce in this practical bootcamp! In 5 weeks, you will understand the e-commerce ecosystem and know what are necessary factors for e-commerce success.
From AED 2,990 AED 1,790 or 3 installments of AED 597
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Learn about how eCommerce works in the UAE and KSA, different business models and product types
Understand the 360 process of running an eCommerce business
Learn from e-commerce founders how to come up with a profitable product or service to sell
Build a realistic business plan with profit & loss projections
Understand legal, licensing, tax and payments in the UAE and KSA
Be able to build an eCommerce brand, define target audience and launch online presence across channels
Learn best practices for building eCommerce websites and learn how to sell successfully on Amazon or Noon
We will introduce you to the eCommerce world in 8 on-demand video modules (25+ lessons).
Finish practical assignments to apply and practice learned concepts on real scenarios.
We will take you through the latest case studies, explain complex subjects and answer all your questions during 5 live online sessions led by our professional instructors.
You will get 30 mins 1:1 consultation (online) with our instructors to discuss specific questions you might have.
This is a hands-on program during which you will practice all you learn and get all your questions answered.
– Meet the instructors and other participants
– Get familiar with the course and its logistics
On-Demand video lessons
– Get our “E-commerce Launch Checklist”
– Understand different E-commerce models (including dropshipping)
– Learn how to analyze market demand + identify and source products to sell
E-commerce Business Plan
– Get Business Plan template
– Understand why is it important and how to build a realistic plan
– Learn to calculate the main metrics including revenue, cash flow, operating expenses and unit economics.
Business Plan consultation
– What are the most common mistakes with business plans
– Get feedback from our instructors
– See other BP examples
Legal setup & Payments
– What are the legal requirements to run an E-commerce business in UAE and KSA
– What are the easiest options for business setup (including licensing in UAE and using Stripe Atlas)
– How to get payment gateways that support AED and SAR
Build a brand and online presence
– How to choose catchy brand name
– Create your brand mission that will drive your content
– Work on personas and tone of voice for your brand
– Learn how to start on social media and what tools can help you to do it effectively
Brand Building consultation
– Get feedback on your brand strategy
– See successful brand strategies from the region
– Get ideas for your social media content
Selling on marketplaces
– What are the top marketplaces in the region you should consider
– Get listed on Amazon and Noon
– How to get traction on marketplaces
Build a website
– How to choose the right platform for your website
– Creating a website on Woocommerce, Shopify and Salla
– Optimize your website to get more conversions
– Get checklist for launching your website
– See example of successful e-commerce websites
– Understand how to structure it
– Get feedback on your website
Operations and Logistics
– Understand how to deliver products to your customers
– Learn about warehousing options in UAE and how to manage your inventory effectively
E-commerce marketing plan
– Get marketing plan template and understand how to use it to get your first customers
– Learn about the key channels for e-commerce including social media, SEO, Google Ads
– Learn how to measure your marketing activities
– Understand how to find the right agency or freelancer if you can’t do marketing yourself
Marketing Plan Consultation
– Get feedback on your marketing plan
– See examples of successful e-commerce campaigns
– Learn the most common mistakes in paid advertising
Learn principles of outstanding customer services and how to build customer loyalty
Life-time access to all learning sessions
25+ on-demand video lessons (total of 10 hours)
5 hours of live group consultations
4+ Hands on projects with feedback from e-commerce experts
30 minutes 1:1 consultation
E-commerce Launch Checklist
Business Plan Template
E-commerce Marketing Plan Template
Social Media Content Calendar Template
Special offer on Stripe Atlas ( $500 for US LLC registration and bank account setup)
One week of free access to the AstroLabs coworking space to meet fellow like-minded entrepreneurs
1 year AstroLabs Academy membership (continuous online support, video library access, exclusive events invites, networking with e-commerce community, etc.)
Ecommerce startup founders
If you’re thinking about launching your online business (or struggling to grow the existing one), this program will help you answer all questions and get on the right track.
Ecommerce managers, brands managers, digital transformation officers and similar positions in organizations undergoing digital transformation
Learn what your organization needs to fully utilize eCommerce channel and to understand how different parts of online selling work.
AstroLabs Academy graduates come from different backgrounds but with the same goal in mind: grow their business. Join us and meet your tribe!
"A great engaging and learning experience, no matter what scale you are at!"
Founder & CEO - The Luxury Closet
"If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!"
General Manager - Motors – dubizzle.com
"Great mentors and a great team, AstroLabs Academy empowers entrepreneurs to shape the digital markets in the Arab world."
CEO & Co-Founder - Dokkan Afkar
Admissions Closing : August 19
On-Demand and Online Live
Wednesday: 6:30 to 8:30 pm
August 24 - September 21
Orientation day - Wednesday, Aug 24
6:30 to 7:30 pm
Business Plan consultation - Wednesday, Aug 31
6:30 to 8:30 pm
Brand Building consultation - Wednesday, Sep 7
Website consultation - Wednesday, Sep 14
Marketing plan consultation - Wednesday, Sep 21
AED 2,990AED 1,790
or 3 installments of AED 597
10 hours+ of on-demand video lessons
10 hours of live group consultations
1x 30 mins 1:1 consultation
4+ e-commerce templates
1 year AstroLabs Academy Membership
AED 4,990AED 2,990
or 3 installments of AED 997
4x 30 mins 1:1 consultation
Expert practitioners that teach practical knowledge you can immediately implement.
Co-Founder of Beit Byout
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email and e-commerce. Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing Instructor at the Lebanese American University and at AstroLabs Academy.
Digital Marketing Consultant & Trainer
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
Founder of Searush.ae
Digital Marketing Expert, 10 years experience in Major E-commerce companies in the region. Started his own E-commerce company Searush.ae in 2019 and achieved 100% growth year over year.
Region specific e-commerce tips
Practical exercises to grow your business
Flexible format that works with your schedule
1:1 consultation included
This is a hands-on incubator program during which you not only learn key things about how e-commerce works in the region but also build things for yourself. The goal of this program is to help you to get your e-commerce website up and running.
We combined different formats to create a model that works with busy schedules. Each module includes on-demand video lessons that you can study at your pace, practical assignments to work on, and live group consultations (online via Zoom) where you get insights directly from our instructors.
This program is designed for people who want to start their e-commerce business. However, we do provide AstroLabs certificate and official Dubai Government certification from the KHDA authority upon completing all the modules and assignments.
You get lifetime access to all program materials as well as membership at AstroLabs Academy community where we continue supporting you on your e-commerce journey.
Absolutely, we do run tailored versions of our courses for companies such as SONY, BCG, Ferrero or Chalhoub. You can contact us here to discuss your objectives and build a custom-made program for you and your team.
We may follow up with you via WhatsApp.
On-Demand and Online Live
or 3 installments of AED 597
or 3 installments of AED 997
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