• China market overview
• Modern Chinese consumers
• Most desired product categories and why so
• Overview of China’s marketing & sales channels
• Chinese social media & sales
• 5 secrets to success in the China market
• Q&A ( 15-20 minutes)
China is the world’s largest retail market and each year more companies from across the globe enter and try to succeed in it. Nowadays, social media is the most prominent channel to reach the Chinese consumers and platforms like WeChat and Weibo are no longer a choice, but a necessity.
In this workshop, The speaker will not only introduce the realities of modern China and Chinese consumers but also explain how to effectively use local social platforms for market entry.
About the Speaker:
Ashley Galina Dudarenok – Founder of Alarice International & ChoZan
Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years she’s worked in Chinese social media, opinion leader marketing, and creative campaigns.
In 2011 Ashley established Alarice International (www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan (www.chozan.co), a resources platform for China-focused marketers.
Ashley often shares her knowledge and experience in a variety of outlets including Forbes, The Huffington Post, The SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, HK01, Jumpstart Magazine, Do Marketing, Macau Business Daily and others. Ashley is a frequent speaker at WeChat conferences, The Women’s Foundation, China Marketing Summit, General Assembly, Invest HK, TEDx and many others.
See You There!