China is one of the fastest growing markets online, but few of us know how to target this country. During this meetup, you will learn how to start your Digital marketing activities and maximize your visibility in China with the best practices.
In this session, we’ll be talking about:
• Digital Marketing in China – Social Media & Search Engines
• 5 Key Differences between Google and Baidu
• How to Start with Baidu Search Advertising with Specific e-commerce Insights
• 3 Tools to Help you Optimize Baidu Search Campaigns
About the speaker
Yingzi is a certified Google AdWords & Analytics Professional, recently awarded at Digital MENA Awards 2016 for “Best Search Campaign” with Qatar Airways. Fluent in Mandarin, she has grown her insight with varieties of Search Engine Channels, such as Baidu, Sogou, Qihoo360, Yahoo, Yandex and Google.
She has successfully developed International PPC strategies to reach international audiences by targeting multiples countries and languages. She is currently managing multiple Search Marketing projects at RBBi (http://rbbideas.com/) for Top MENA Brands in various sectors.