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Web Analytics Wednesdays: How to Ensure Accurate Data Collection in Google Analytics – Tips and Tricks

May 24 @ 6:30 pm - 8:30 pm


Come learn about how to ensure accurate data collection in Google Analytics! We’ve all heard this before: “The data shows X, but I know Y isn’t accurate. So…”

Even with Google Analytics being so popular, and with strong support from Google and community members, organizations worldwide still have issues with accurate data collection.

Monitoring data collection and accuracy ongoing is a full-time job that most organizations don’t even consider. But never fear, there are ways to handle this issue!

Our Discussion Agenda:

Understanding business objectives and data requirements

Diagnosing analytics architecture and incorrect tracking

Google Analytics implementation troubleshooting and basics

Best practices and popular tools to use when auditing Google Analytics setup, data tracking and reporting



About the Speaker:


Zain Ikhlaq started out as a web developer in Dubai and is now a Lead Analytics Consultant and GA/GTM technical specialist with InfoTrust. Zain Ikhlaq has the background and experience in implementing data collection architecture for fortune 500 companies in three main verticals of InfoTrust – Ecommerce, CPG/FMCG and Media. He completed his major in computer science at Heriot Watt University. He is passionate about data and believes in data rather than intuitions. He is also an avid Bayern Munich fan and loves boxing.


About InfoTrust:

InfoTrust is a digital analytics consulting and technology company that closely partners with Google as Google Analytics Certified Partners, Google Analytics 360 Authorized Resellers, Google Tag Manager Certified Partners, Google Optimize Certified Partners and Google Data Studio Certified Partners. This combination of certifications and deep experience in digital analytics – from strategy and implementation to validation and optimization – positions InfoTrust as a trusted global educator of digital analytics. InfoTrust primarily serves the eCommerce, News and Media and CPG industries, with offices located in Cincinnati, USA and Dubai, UAE.

See You There!


May 24
6:30 pm - 8:30 pm
Event Category:


AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates