As businesses in the UAE look to China for growth opportunities, it is becoming more and more important for them to understand the digital ecosystem in China and what it takes to reach Chinese customers online.
What apps are popular in China? What are the behaviours of the Chinese consumer behind the electronic Great Wall?
This session will take your through a journey of the day in the life of a Chinese citizen and the various popular apps and platforms that could be relevant to your business in the Chinese market.
About the Speaker:
Xini Wei is a strategic marketing consultant bridging China with the Middle East bringing together an in-depth knowledge of the digital landscape in China and hands-on experience in a wide array of digital marketing platforms and tools.
She works with select local businesses to help form and implement their digital marketing strategies for China, from market entry to brand awareness and customer acquisition.
Born and raised in Shanghai and having worked overseas for over 7 years, She has launched national-wide social campaigns to position Dubai in China, has worked with top regional media and influencers, and grown Vision Mandarin traffic over 2000% via Baidu SEO and SEM.
She has delivered a combination of strategy and tactics to better localize the content strategy and increase the conversion, whilst managing a boutique agency. As the marketing and communication head of a fintech startup powered by Alibaba, Xini launched the exchange platform globally and grew its user base to 1,000,000 in three months.
|6:30 – 7:00||Registration|
|7:00 – 8:30||Presentation|
|8:30 – 9:00||Q&A|
|9:00 – 9:30||Networking|
A better understanding on the day in the life of a typical online citizen in China and what it takes for a business to have a digital presence in China.
See You There!