Online advertising is a growing, multi-billion-dollar market. In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market. Digital Ad Spending will grow to $500 billion dollars by 2023. The sheer size of this market tempts criminals and hackers into creating technology and techniques to steal money from the advertisers.
In this session we will discuss types of AdFraud and how mFilterIt can help advertisers to boost ROI.
About the Speaker:
Over 13 plus years of global experience in Digital & Mobile Marketing and Products industry, with expertise in product management, delivery/implementation and monetizing.
Conceptualized, strategized and managed execution of digital media products and services, including audio/video streaming, to suit geo-specific market needs. Established services and operations out of multiple locations including Iran, Ghana, India, UAE, South Africa and Egypt.
Follow Debsena on LinkedIn: https://www.linkedin.com/in/debsenachakraborty/
- Introduction to Ad Fraud
- Types of Ad Fraud
- How to solve Ad Fraud
Understanding ad fraud and understanding how to solve the problem
See You There!