Virtual and Augmented reality are the two latest technologies that are drastically transforming the way we market and sell by opening up new opportunities to create memorable brand interactions and rich shopping experiences. It is estimated that 1 million consumers will shop in AR by 2020 & 120 000 stores will be using AR technology by 2022.

In this meetup, we will take a closer look at the technology behind AR & VR, their practical applications in online retail and digital marketing. This event will be equally beneficial to agencies, brands and retailers keen on staying ahead of the curve with the digital transformation of their businesses and unlocking the opportunities that lie within deploying latest technologies.

About the Speaker:

Mina Litvinova



Mina is an accomplished marketer with over 15 years of experience in branding and marketing with international corporations. Having previously contributed to building top global brands such as Mercedes-Benz, Snickers and M&Ms, she is currently heading the Middle East operations of 24ttl.
Follow Mina on LinkedIn- https://www.linkedin.com/in/mina-litvinova-24ttl/ 

About the Company:

24ttl is an international e-retail consultancy & technology company with offices in the USA, Russia, UAE & the Netherlands. Focused on developing strategies and technology solutions to monitor, analyze and instantly optimise online retail performance, the company helps brands stay agile in today’s complex e-commerce driven world.

Being experts in Augmented Reality, we have developed 24AR - a proprietory Web AR solution that makes implementing AR models into websites as easy as embedding a Youtube link and at the same time makes AR experience accessible from any mobile device directly through a Web browser.

Meetup Agenda:

Time	Description
7:15 p.m.	AR & VR in marketing & e-commerce: overview, the evolution of technology, best practices
7:45 p.m.	3 main types of AR technology & how to pick the right one for your campaign
8.15 p.m.	Driving sales and unlocking growth in e-retail with Web AR

Practical Takeaways:

This is an interactive session where aside from the theoretical part, every participant will engage with different kinds of AR from their smartphones including branded social media AR and Web AR directly from Google Chrome browsers.

You are guaranteed to walk out of this session a more advanced technology marketer and definitely a tech-savvy shopper.

See You There!








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