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Attribution – Going Away From LastClick!

May 1 @ 6:30 pm - 8:00 pm

Attribution is the science of allocating dollars from a sale to the marketing touchpoints that a customer was exposed to prior to their purchase. Google has taken several steps in recent years to move beyond a reliance on simplified last-click approach. The session will provide a summary of the most recent product updates as well as overview of best-practices for campaign optimization.

About The Speaker:
Matz Lukmani @ Google
Product Lead EMEA, Measurement & Attribution

See You There!


May 1
6:30 pm - 8:00 pm
Event Category:


AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates