Attribution is the science of allocating dollars from a sale to the marketing touchpoints that a customer was exposed to prior to their purchase. Google has taken several steps in recent years to move beyond a reliance on simplified last-click approach. The session will provide a summary of the most recent product updates as well as overview of best-practices for campaign optimization.
About The Speaker:
Matz Lukmani @ Google
Product Lead EMEA, Measurement & Attribution
See You There!