This is for data-driven companies and agencies who seek to build decisions on structured and organized insights from data. It is the art of designing the process to gather data from all your social media presences and organize it in a way accessible to analyze and use to meet your business and marketing objectives. Social media analytics is no longer a one-man Rambo job where you have to do it manually or all by yourself. Now, there are several tools built to help you to take better decisions analyzing your data. This session will guide you through the central concepts of social media analytics and its different types and processes.
About The Speaker:
With more than ten years of experience in digital marketing, media, acquisition, & growth, Othman was one of the founders of the first Arabic-focused social media listening tool, Crowd Analyzer. Throughout his career, he worked as a Sr regional growth marketing lead at Uber leading the growth for MEA and led the business marketing department at dubizzle. Given such a long expertise in different disciplines and regions, Othman has a lot of knowledge to pass on regarding online marketing, content marketing, digital marketing, influencer marketing, and social media marketing in general.
See You There!