UX and SEO not only work together, they need each other. Every website needs a sound UX and SEO strategy in order for users to be able to easily find and engage with your website. We will highlight the importance of developing a hybrid UX/SEO strategy and will show you how to implement it with real examples in order to create an amazing digital & user-proof-strategy for websites. We will cover the following points:
– Introduction to UX and SEO and why you need both
– Why do you need a hybrid UX/SEO strategy?
– How do you build it and what are the necessary and shared steps between UX and SEO?
– Examples of successful UX/SEO strategies and their impact
Fadi Ali & Ammar Badr
Fadi Ali is an HFI-certified user experience analyst with vast experience in research, user testing, and strategy. He is also a project manager for various clients in the GCC including Cleveland Clinic Abu Dhabi and Abu Dhabi Islamic Bank. More recently, Fadi has been exploring conversion rate optimisation as a discipline of analytics which aids in validating and informing design decisions. Using quantitative and qualitative data from CRO practices and user testing, Fadi is well versed in providing optimised user experience solutions for clients in various sectors. In his spare time, Fadi enjoys travel, cooking, and oriental music, occasionally dabbling on the oud when time allows.
Ammar Badr is a digital marketing consultant with 4 years of experience in optimising brand visibility and increasing their traffic from search engines.As an account manager at RBBi, he is helping top Middle East brands since 2013 in various sectors. Clients include Qatar Airways, Emaar, ClearTrip and Cleveland Clinic Abu Dhabi. Ammar is Google Analytics and Google AdWords certified, using his knowledge and experience in combination with his Arabic background to raise the local brands up in the digital world.
See You There!