Loading Events

« All Events

How to Build a Brand That Builds Your Business

April 21 @ 6:30 pm - 8:30 pm

Your brand is the more powerful asset in your company’s arsenal, and yet branding is one of the most misunderstood disciplines in the marketing world. Many people equate it with the creation of a logo and choosing a color palette, but the reality of what branding is and its value goes far beyond that.

Join us to discover the true depth of branding, its importance, and how a strong brand can help propel your business past your competitors.

About the Speakers:

Maya ItaniMaya Itani

Maya Itani is an award-winning marketing consultant specialized in brand development and strategy. With over a decade of experience in multinational brand management and entrepreneurship, she capitalizes on her experience to help ambitious, growing companies detangle the complex world of marketing.

Maya works closely with clients to build brands that build businesses.

Catch her on @itaniandco across Facebook, Instagram, LinkedIn, and Twitter.

Agenda:

In this session you will learn:

  • What is a brand, exactly?
  • Brand myths, busted
  • How to craft the brand positioning statement to serve as a compass
    for your entire business

Practical Takeaways:

  • A brand is a concept surrounding your product or service, not just the logo.
  • Your brand lives in your consumer’s mind, not in your office or workshop.
  • The visual aspects of a brand have to be a manifestation of the brand’s strategy. Strategy first, logos later.
  • Every touchpoint in your business builds your brand, and every employee influences your brand image.
  • You don’t need piles of money to build a brand that builds your business!

See You There!

AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development.
Learn More About:

 

 

Details

Date:
April 21
Time:
6:30 pm - 8:30 pm
Event Category:
Website:
https://www.meetup.com/Astrolabs-Digital-Tech/events/259498777/

Details

Date:
April 21
Time:
6:30 pm - 8:30 pm
Event Category:
Website:
https://www.meetup.com/Astrolabs-Digital-Tech/events/259498777/