On what basis do you create your content? How you build up your content monthly calendar? So many questions are usually asked and one exercise can answer these questions; Buyer Personas.
Creating your buyer persona will inform your strategy and will level up your content game.
Who is this session for:
– Content creators
– Social media managers
– Small business owners
About the Speaker:
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email, Web and E-commerce.
Abed is a Certified Digital Marketing Professional (certified by the Digital Marketing Institute, Dublin), he also holds a Master degree in MIS from Sagesse University.
Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing instructor at the Lebanese American University and Morgan International.
- Digital Marketing Strategy
- Creating Buyer Personas
- Content Marketing Matrix
How to develop their buyer personas that will influence their monthly content calendar.
See You There!