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Crafting A Social Media Strategy That’s Right For You – Workshop

JLT, Cluster R, Park side, Retail level, DubaiUnited Arab Emirates
Saturday, December 23, 2017
10:00 AM to 12:30 PM

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This workshop is part of our Digital Marketing Track, but may be taken individually.

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Without an engine, cars don't operate and without a hand-crafted unique content strategy you won't stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you'll be able to hand-craft an engine with horsepower that'll shift your social media presence from zero to hero!






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[av_iconlist_item title='WHAT WILL BE COVERED?' link='' linktarget='' linkelement='' icon='ue8ef' font='fontello']

  • Why Content Strategy

  • Roles of Social Media Platforms

  • Facebook/Twitter/Instagram Strategy

  • Tone of Voice

  • Posting Frequency

  • Posting Times

  • Scheduling & Automation

  • Content Pillars

  • Creatives Vs. Copy

  • Brand Advocacy & Community Engagement

  • Important Key Performance Indicators’

  • Performance Review & Assessing Success

  • Influencer Marketing

  • Channels to focus on in 2017 and beyond (Snapchat and others)!

  • Case studies and regional best practices from multi-nationals to startups.


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[av_iconlist_item title=' WHEN WILL THIS COURSE TAKE PLACE?' link='' linktarget='' linkelement='' icon='ue85b' font='entypo-fontello']
This workshop will take place on Saturday December 23rd, 2017 from 10:00am - 12:30pm
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[av_iconlist_item title='WHY IS THIS COURSE RELEVANT TODAY?' link='' linktarget='' linkelement='' icon='ue8b1' font='entypo-fontello']

With the attention span of consumers decreasing over time in the digital age, the only way for you to grab attention is by standing out. The best way to do so in a noisy environment is by crafting a unique content strategy that adds value to consumers while distinguishing your brand from others.

Through this class, you'll be able to gain knowledge and best practices on how to craft a content strategy that's unique enough to capture attention on various platforms such as Facebook, Twitter, and Instagram.

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[av_iconlist_item title='WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?' link='' linktarget='' linkelement='' icon='uf2d6' font='fontello']

  • What Platforms you should be active on

  • How to craft your content strategy for each platform

  • How to assess strategy performance and review your content strategy periodically. 


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[av_iconlist_item title='WILL I GET ANY CERTIFICATION?' link='' linktarget='' linkelement='' icon='ue8f9' font='fontello']
Yes, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.
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[av_iconlist_item title='WHO WILL BE TEACHING THIS COURSE?' link='' linktarget='' linkelement='' icon='ue8f7' font='fontello']
This course will be taught by the Google certified AstroLabs team.
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[av_iconlist_item title='ARE THERE ANY PREREQUISITES?' link='' linktarget='' linkelement='' icon='uf19d' font='fontello']
Willingness to learn and have a good time!
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[av_iconlist_item title='DO YOU OFFER ANY DISCOUNTS?' link='' linktarget='' linkelement='' icon='ue8e2' font='entypo-fontello']
In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:[email protected]
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[av_iconlist_item title='WHAT PAYMENT METHODS DO YOU ACCEPT?' link='' linktarget='' linkelement='' icon='ue8f0' font='fontello']
You can pay by Paypal, Bank Transfer or Cash.
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[av_iconlist_item title='WHAT IS YOUR REFUND POLICY?' link='' linktarget='' linkelement='' icon='ue850' font='fontello']
If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.
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[av_iconlist_item title='WHAT IF I HAVE OTHER QUESTIONS?' link='' linktarget='' linkelement='' icon='uf0e6' font='fontello']
For any other questions related to this course, please contact: [email protected]
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