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Digital Newsletter & Customer Retention Marketing For Your Business

December 23 @ 1:00 pm - 4:00 pm

digital marketing class dubai


This workshop is part of our Digital Marketing Track, but may be taken individually.

Without Customer Retention, you don’t have a chance of succeeding as a digital business. Over the last 10 years, the digital marketing landscape has changes quite a bit, but one channel that has stood the test of type are email newsletters.

This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.

  • WHAT WILL BE COVERED?

    Importance of email as a marketing channel
    • List Building
    • Use cases of successful list building campaigns
    • Comparison of Popular Tools
    • Types of email campaigns
    • Marketing, Transactional, Welcome and Automated Emails.
    • Setting up Automated emails
    • Retention tactics
    • Content email strategies
    • Building HTML templates
    • Basics of HTML coding for newsletters (practical coding session)
    • Tools to test
    • Subject Line
    • Analytics( Google Analytics, Measuring Open Rate, CTR, Events & Goals)
    • CLV – Calculating Customer Lifetime Value for your customers
  • WHEN WILL THIS COURSE TAKE PLACE?

    This workshop will take place on Saturday December 23rd, 2017 from 1:00 – 4:00pm

  • WHY IS THIS COURSE RELEVANT TODAY?

    Getting new customers and users to your site is just the start of your funnel. If you don’t keep them coming back to your site, your marketing efforts will be in vain. Take our hands-on practical workshop to learn what you need to know to retain, grow and engage your customer base.

  • WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

    • Understanding the importance of customer retention
    • Learn how to code a basic HTML newsletter from professional templates
    • The basics of HTML tables
    • How to setup, and monitor campaigns (through mailers and Google Analytics)
    • Important KPI’s to track
    • Tips and best practices to drive engagement back to your site
    • How to setup automated transactional emails
  • WILL I GET ANY CERTIFICATION?

    Yes, if you complete the neccessary course work for this class, you will receive an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.

  • WHO WILL BE TEACHING THIS COURSE?

    This course will be taught by the Google certified AstroLabs team.

  • ARE THERE ANY PREREQUISITES?

    Willingness to learn and have a good time!

  • DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com

  • WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

  • WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

  • WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
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