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How Tajawal/Almosafer/Seera went from Startup to Scaleup

Sheikh Zayed Road (E11), Al Quoz Industrial 1, DubaiUnited Arab Emirates
Tuesday, September 24, 2019
07:00 PM to 09:00 PM

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Ronnie will talk about the journey Tajawal took from a team of 4 product people to where they are today - by building a foundation of a strong, positive, supportive, experimental culture and performance management.

About the Speaker:


Ronnie Varghese

>> former Head of Product, Tajawal
>> currently Senior Director - Online & Omnichannel Program (Seera Consumer Travel BU)

Find out more about him on LinkedIn: https://www.linkedin.com/in/ronnievarghese/

Meetup Agenda:


1) Learning to say no to 100 things and focusing on 5 things that made an impact;
2) Incorporating analytics and business modelling to prioritize initiatives - becoming evidence-based in decision making - Forecasting using bottom-up metrics and channel metrics instead of top-down marketing spend metrics (session, search, funnel conversion, search to book and retention metrics);
3) Going from waterfall to fragile to true agile today;
4) Introducing AB testing to everything we do;
5) Going from wireframing to true UX (embedding user research) into the product process;
6) Gaining alignment and buy in and building a trust-based customer centric model - first within the product team, then to the leadership and marketing team and centering everything around the customer (not tech, not product, not marketing, not revenue) - shifting to solving basic customer problems and letting the result drive revenue;
7) Embedding conversion rate optimization into the product process;
8) Bringing the magic 3 into a Vulcan mind meld - product, UX and technology - if you get this right and the people right, then the rest follows;
9) Building your technology architecture to be truly agile - without autonomous tech architecture, you can't be agile.

Practical Takeaways:


Scaling up a startup!

See You There!
AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development.



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Hosted by

Loulou El K.
Zaen H.
Jenya
Raunak D.
Ahmad A.

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