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How to Find and Target Your Customer Persona
Monday, August 15, 2022 12:00 PM to 01:00 PM
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**Session Summary:**
Finding the right customers is hard right? In this interactive workshop, we are going to tackle the areas most startups get wrong! Understanding and finding the perfect customer. Your customer is the most important part of your business we need to treat them as such. In this session we will dive into the Inbound methodology, creating a buyer persona and generating the right type of awareness for the right customer type.
**Company:**
HubSpot is a CRM platform that has all the tools and integrations your business needs to scale your company and make your sales process more human. Its mission is to help millions grow better.
HubSpot believes businesses can grow with a conscience and succeed with a soul. That’s why they’ve created an ecosystem uniting software, education, and community. HubSpot’s CRM platform makes it easy for entire companies to work together effortlessly. With multiple hubs that are powerful enough alone, but create real magic when used together, teams are equipped to accelerate sales, increase leads, streamline customer service and build processes that can scale with business growth.
**Speaker:**
[Eoin Mcguiness](https://www.linkedin.com/in/eoinmcguinness1/ ), Head of Startups for CEE & MEA at HubSpot, works closely with VCs, Accelerators, and Incubators to help startups scale fast. As an Entrepreneur and Angel Investor, Eoin currently runs two sustainable-first businesses. In 2012 he had his first successful exit from his business he founded at the age of 17. Following his first successful exit, Eoin became the Head of Sales for a Startup. With a sales team of nine, Eoin not only managed to secure seed funding, but also went on to grow the business from $1.2m to $4.8m in only 16 months.
**Main points the session will cover:**
* What is Inbound Methodology?
* What is a Buyer Persona?
* How do you generate awareness?
* SEO
* Social media
* Ads
* How do you convert your traffic?
**Key Takeaways:**
* You will learn how to identify your buyer journey.
* How to create your perfect buyer persona
* Learn more about the HubSpot for Startups program and the discount on offer for all attendees.
Go back to the list
Finding the right customers is hard right? In this interactive workshop, we are going to tackle the areas most startups get wrong! Understanding and finding the perfect customer. Your customer is the most important part of your business we need to treat them as such. In this session we will dive into the Inbound methodology, creating a buyer persona and generating the right type of awareness for the right customer type.
**Company:**
HubSpot is a CRM platform that has all the tools and integrations your business needs to scale your company and make your sales process more human. Its mission is to help millions grow better.
HubSpot believes businesses can grow with a conscience and succeed with a soul. That’s why they’ve created an ecosystem uniting software, education, and community. HubSpot’s CRM platform makes it easy for entire companies to work together effortlessly. With multiple hubs that are powerful enough alone, but create real magic when used together, teams are equipped to accelerate sales, increase leads, streamline customer service and build processes that can scale with business growth.
**Speaker:**
[Eoin Mcguiness](https://www.linkedin.com/in/eoinmcguinness1/ ), Head of Startups for CEE & MEA at HubSpot, works closely with VCs, Accelerators, and Incubators to help startups scale fast. As an Entrepreneur and Angel Investor, Eoin currently runs two sustainable-first businesses. In 2012 he had his first successful exit from his business he founded at the age of 17. Following his first successful exit, Eoin became the Head of Sales for a Startup. With a sales team of nine, Eoin not only managed to secure seed funding, but also went on to grow the business from $1.2m to $4.8m in only 16 months.
**Main points the session will cover:**
* What is Inbound Methodology?
* What is a Buyer Persona?
* How do you generate awareness?
* SEO
* Social media
* Ads
* How do you convert your traffic?
**Key Takeaways:**
* You will learn how to identify your buyer journey.
* How to create your perfect buyer persona
* Learn more about the HubSpot for Startups program and the discount on offer for all attendees.
Go back to the list
