Loading Events

« All Events

  • This event has passed.

Influencer Marketing – Workshop

April 27 @ 10:00 am - 4:00 pm

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually.

Influencer marketing is one of the most talked about Digital Marketing trends of the last year, but is it worth the hype? How can you tie in influencer marketing with your overall marketing strategy? How can you find the best influencers for your business? What’s the best way to track, measure and scale your success? All those questions and more will be answered in this workshop!

  • WHAT WILL BE COVERED?

    This workshop will cover:

    • Introduction to Influencer Marketing
      • Why Influencers?
      • When to use Influencers?
    • Mapping Influencers
      • Mapping Methods
      • Sample Tools to Use
    • Screening Influencers
      • Based on Interests
      • Based on Demographics
      • Based on Followerbase
      • Based on Business Objectives
    • Building Relationships with Influencers
      • Initial Contact
      • Working on Campaigns Together
      • Maintaining Relationships
    • Running an Influencer Marketing Campaign
      • Deciding What Social Media Channels to Use
      • Integrating Creative Concepts with Influencers
      • Assessing Quotations from Influencers
      • Agreements & Legal Paperwork
    • Monitoring & Reporting on Influencer Marketing Campaigns
    • Future Predictions for Influencer Marketing / Q&A
  • WHEN WILL THIS COURSE TAKE PLACE?

  • WHY IS THIS COURSE RELEVANT TODAY?

    Influencer marketing can be a very effective channel, if you know how to do it right! This workshop serves to educate those looking to work with influencers in the region, by making sure when they run a campaign, it’s something that benefits both parties, and you don’t waste your money on vanity metrics!

  • WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

    • How influencer marketing works
    • How to find the best influencers in the region
    • Building relationships & how to craft a deal with influencers
    • Tracking influencer performance (reach, unique tracking codes, affiliates, ROI and CPA-Cost per Acquisition)
  • WILL I GET ANY CERTIFICATION?

    Yes, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Advanced Digital Marketing track certificate, if you take the other prerequisite workshops.

  • WHO WILL BE TEACHING THIS COURSE?

    Mike Al Naji

    Head of Influencer Marketing at Alsayegh Media
    Mike Alnaji is a social media enthusiast with years of experience working with brands and agencies. Mike’s experience has led him to execute award-winning social media strategies and campaigns for brands such as IKEA, Mercedes-Benz and Sony. He is currently leading the influencer marketing division of Alsayegh Media, the UAE’s first fully-integrated communications agency.

  • ARE THERE ANY PREREQUISITES?

    Some social media experience is a plus!

  • DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com

  • WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Credit Card, Paypal, Bank Transfer or Cash.

  • WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

  • WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

 

Details

Date:
April 27
Time:
10:00 am - 4:00 pm
Event Category:
Website:
https://astrolabs.com/event/influencer-marketing?add-to-cart=5384

Organizer

AstroLabs

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
+ Google Map

Details

Date:
April 27
Time:
10:00 am - 4:00 pm
Event Category:
Website:
https://astrolabs.com/event/influencer-marketing?add-to-cart=5384

Organizer

AstroLabs

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
+ Google Map