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Luxury brands in the digital age: Exclusivity vs Ubiquity

JLT, Cluster R, Park side, Retail level, DubaiUnited Arab Emirates
Wednesday, March 11, 2020
06:30 PM to 08:00 PM

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Digital adoption by high end luxury brands has been cautious to say the least and with good reason. It wasn't until around 6 years ago till digital capabilities matured enough to enable Luxury brands to capitalize on the wave. Maintaining desire and exclusivity is a tricky part of digital marketing and a balance which must be maintained. The session will touch upon how luxury brands use digital advertising to their advantage to build desire and connect with audiences while maintaining exclusivity.

Agenda:


Luxury experience through:
Immersive experience
Virtual experience
Shareable experience
Own able experience

Practical Takeaways:


How Luxury brands utilize digital advertising

About the Speaker:




Naim Younis
Account director

Naim started his career with Omnicom media group; during his 13 years in the communications industry he moved up the ranks within the group becoming one of the trusted leaders in the organization. He has worked on many industries with a focus on Luxury working on LVMH (Louis Vuitton Moet & Hennesey) fashion house, Travel & Tourism working with both Abu Dhabi & Dubai tourism and launching the prestigious Louvre Abu Dhabi museum, and Automotive working on Volkswagen Group. He currently manages a department of 11 media professionals investing over 20 million dollars in media with over 65% of that going into digital advertising. He has helped his clients tackle many challenges in devising integrated communication strategies which drive client market share, brand recognition and revenue generation.

https://www.linkedin.com/in/naimyounis/

See you there!


AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development.

Learn More About:


- Dubai Coworking and Company Licensing: https://astrolabs.com/dubai
- Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space
- AstroLabs Academy Open Courses: https://astrolabs.com/academy
- Corporate Capability Development: https://astrolabs.com/academy/corporate
- Expand your business to Saudi Arabia:
https://astrolabs.com/company-register-saudi-arabia-sagia-license

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About

Hosted by

Majed S.
Loulou El K.
Zaen H.
Jenya
Raunak D.

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