This session will provide you with a solid framework for setting up the right digital marketing KPIs for your business, whatever your sector may be.
You will understand the right KPIs for different objectives.
How to incorporate customer lifetime value into your KPIs.
How to plan your media budget the right way.
Blue Pencil Digital Marketing provides consultancy across paid media channels, conversion rate optimization, and marketing automation. As well as providing hands-on training on topics such as Paid Search, Display Advertising, Social Media Advertising, SEO, Conversion Rate Optimization, Web Analytics and Email Marketing.
About the Speaker:
Tarek has 10+ years of digital marketing experience on both agency and client side, in addition to holding a master’s degree in digital marketing from London. He has a proven track record of implementing data-driven digital marketing campaigns. He has worked for companies operating in Europe, the Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000 across more than 20 sectors. He also lectures on various digital marketing topics at training institutions across the Middle East as well as being on the judges panel for well recognized digital marketing awards such as MENA Search Awards and Global Search Awards. He is currently running his own consultancy and training company, Blue Pencil Digital Marketing.
Learn More About:
– Dubai Coworking and Company Licensing: https://astrolabs.com/dubai
– Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space
– AstroLabs Academy Open Courses: https://astrolabs.com/academy
– Corporate Capability Development: https://astrolabs.com/academy/corporate
– Expand your business to Saudi Arabia: