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Marketing Strategies for Startups Post Covid Roundtable

United Arab Emirates
Tuesday, September 22, 2020
04:00 PM to 05:00 PM

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The COVID-19 pandemic has posed significant challenges to all walks of life. Strategies, processes and engagement tactics have all had to be altered as a result. Innovation in marketing strategies and brand engagement is paramount to survival and success.

This meetup provides expert insight into marketing strategies that can be utilized to ensure that your company can not only ‘weather the storm’, but thrive in a post-COVID-19 world.



To learn how companies are going about with marketing strategies during the COVID-19 pandemic, we organized a round-table discussion with key members from some of the marketing companies based in AstroLabs to tackle:

  1. How Covid impacted marketing?

  2. How companies are coping with the change in customer behaviour?

  3. How to effectively implement a digital transition?

  4. What are the key strategies you could implement at this time?


Practical Takeaways

Learn innovative marketing strategies and engagement tactics to adapt to the “new normal”.


About the Speakers


We will be joined by,

Ayşenur Güven, Founder & CEO of Daphne Consulting

Graduated from Boğaziçi University (Istanbul, Turkey) Tourism Management Department in 2006, Ayşenur Güven established Daphne Consulting with her partner Ömer Sina Altaş in 2012, following her various international management and marketing experiences in Met Global and Rocket Internet GMBH in New York and Istanbul. She continues to provide consultancy services with her competence and experience in Digital Marketing, Marketing Strategy, Customer Experience, Growth Planning, Budgeting, Corporate Strategy, Digital Strategy, Digital Transformation, New Business Models, Market Entry Strategy and Organizational Design. Ayşenur Güven, who also provides mentorship on various platforms, is a professional coach who completed her coaching training through the Eternal Academy

Naren Vish, Chief Strategy Officer of The Marketing Monk

Award-winning advertising & digital marketing pro, an early adopter of technology with a passion for digital storytelling. With over 14 years of digital marketing & branding experience, he has been part of a digital revolution in the Middle East, UK & Indian diaspora of Media, Real Estate, Education & Technology Sectors. His experience with agencies gave him the opportunity to work with some of the top industry leaders that led to the success of over 20 Global brands in B2C, B2B and B2G segments.

Gonca Bengherbia, Managing Director of Vollo

Gonca Bengherbia is a commercial marketer with over 20 years’ experience in digital marketing and loyalty. She has generated significant revenue growth for some of the leading brands in the UK. Clients have included Argos, WHSmiths, Ticketmaster, National Express and The Hut Group. She is the founder of Vollo, a digital consultancy based in Dubai, which specialises in customer acquisition and retention.

Claus-Bernhard Schuetze, Founder & CEO of ADJO Digital

Claus is an Austrian entrepreneur living in Dubai since 2016. Founder and CEO of the Digital Marketing agency SUG Global FZE in the UAE and specialist for digital, social media marketing and sales for more than 9.5 years. He is also Co-Founder and CEO of ADJO Digital DMCC, a SaaS Company programming a digital AI marketing and sales Lead generation platform called ADJO RevBooster, which is distributed as the current most efficient Lead Generation Tool in the GCC. Simple to use, easy to access from any device and high performing in generating Leads. He started the movement called "SuccessMate" that aims to empower men and women in the UAE by teaching them how to be successful in every aspect of professional and personal life


The session will be moderated by,

Kyro Brooks, Director of Finance and Operations, AstroLabs

Leading the finance function and the community coworking & company licensing business unit. Prior to working for AstroLabs Kyro, is a Chartered Accountant, co-founded a health and wellbeing focused tech  startup, and ran a charitable foundation focused on improving the health and opportunities available for children and young people. Go back to the list


Hosted by

Majed S.
Loulou El K.
Zaen H.
Raunak D.


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