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SEO for Marketers – Workshop

April 20 @ 10:00 am - April 21 @ 4:00 pm

Digital Marketing Training in Dubai

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually.

The best place to hide a dead body is the second page of Google.

One of the most crucial parts of any Digital Marketing strategy is Search Engine Optimisation.
By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’s revenue and gain an in-demand skill to help you advance in your career.

In this workshop we’ll be covering the most important aspects of formalising and executing on an SEO strategy that matters. Some aspects of the workshop include localisation, optimising for page speed and mobile responsiveness and SEO for Arabic.

  • WHAT WILL BE COVERED?

    Day 1 – The User-centered SEO approach

    This Advanced SEO workshop will cover:

    SEO Success Factors in 2018: A User-Centric Approach

    –                 Evolution from search engine to search experience

    –                 How SEO to help your USERS find quickly what they need

    SEO Mobile-first approach

    –                 How to make sure that your website is mobile-friendly

    –                 What are the key elements to consider when auditing a mobile website

    –                 What are the best practices for Mobile-first index

    Arabic-first SEO approach

    –                 What are the challenges for Content localization in MENA

    –                 Why should never use Google Translate to do optimize your content

    –                 What are the best practice for an effective Arabic SEO campaign

    –                 How to make sure that the relevant website rank for the right country

    Day 2 – Beyond website ranking: Search Visibility

    Part 2 of the SEO workshop will cover:

    UX insights for SEO

    –                 Why UX should be part of your SEO strategy

                     How to define your personas for a successful SEO campaign

    –                 What are the 3 best practices you must follow to ensure online visibility

    Social Media for SEO

    –                 How to integrate your social media campaign into your SEO strategy

    –                 How to outreach influencers to promote your content online

    –                 What are the new opportunities with Google My Business

    –                 How to optimize your online visibility through Google My Business

    Performance Measurement

    –                 How to measure the effectiveness of your SEO campaign

    –                 Is keyword ranking the only relevant KPI for your SEO activity

    –                 What are the main KPIs to evaluate your SEO strategy

  • WHEN WILL THIS COURSE TAKE PLACE?

  • WHY IS THIS COURSE RELEVANT TODAY?

    With the nature of SEO constantly changing, it’s important to stay up-to-date on how to think about White Hat SEO techniques and best practices that have proven to work at some of the largest corporations around the world.

  • WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

    After this training, you will be able to :

    • Understand the best practices for a modern Mobile-first SEO campaign
    • Run effective outreach campaign to influencers for content marketing campaign
    • Understand the SEO best practices from top Middle East brands (Arabic SEO)
    • Optimise your website in line with UX best practices for SEO
    • Integrate Social Media best practices to increase your visibility online
  • WILL I GET ANY CERTIFICATION?

    Yes, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Advanced Digital Marketing track certificate, if you take the other prerequisite workshops.

  • WHO WILL BE TEACHING THIS COURSE?

    Naguib Toihiri

    Head of Marketing at Red Blue Blur Ideas (RBBi)

    Awarded MENA Search Personality 2017, Naguib Toihiri is a Digital enthusiast with 8 years of experience optimising online brands’ visibility & increasing their traffic from search engines.
    Head of Marketing at RBBi (a Digital Marketing agency offering UX/UI, SEO, PPC & Analytics), he is helping top Middle East brands since 2013 in various sectors including Qatar Airways, Emaar and Jumeirah Group.

    Naguib instructs the Search Engine Optimisation (SEO) Workshop.

  • ARE THERE ANY PREREQUISITES?

    Some digital marketing experience is recommended.

  • DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com

  • WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Credit Card, Paypal, Bank Transfer or Cash.

  • WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

  • WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

 

Details

Start:
April 20 @ 10:00 am
End:
April 21 @ 4:00 pm
Event Category:
Website:
https://astrolabs.com/event/seo-marketers-workshop/?add-to-cart=5929

Organizer

AstroLabs

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
+ Google Map

Details

Start:
April 20 @ 10:00 am
End:
April 21 @ 4:00 pm
Event Category:
Website:
https://astrolabs.com/event/seo-marketers-workshop/?add-to-cart=5929

Organizer

AstroLabs

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
+ Google Map