This workshop is part of our Digital Marketing Track, but may be taken individually.
If you’ve ever wondered how to get your website on the front page of search engines, the answer you’re been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business revenue and gain a very in-demand skill to help you advance in your career.
This workshop will take place on Friday, April 19th, 2019 from 10:00 – 4:00pm. Since it is a Friday we will be providing lunch and there will be a long break.
With the nature of SEO constantly changing, it’s important to stay up-to-date on how to think about White Hat SEO techniques and best practices that have proven to work at some of the largest corporations around the world.
After this training, you will be able to :
- Build Search Engine Optimization strategy in line with human and financial resources of your company
- Understand the SEO best practices from top Middle East brands (Arabic SEO, Mobile SEO)
- Audit a website technically to avoid any issues for improving rankings on Search Engines
- Optimize your website content with relevant keywords for your business
- Understand the concept of “long tail” and implement a content expansion strategy
- Identify natural link building opportunities tailored for your market
Yes, if you complete the necessary coursework for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.
This class will be taught Naguib Toihiri – Head of Marketing @ RBBi http://rbbideas.com/
Naguib has over 6-years experience optimizing online brands visibility & increasing their traffic from search engines. Having worked as a SEO specialist in France at Orange (leading Telecom company), he joined RBBI in 2013 as a SEO manager helping top Middle East brands in various sectors, including Qatar Airways, Emaar and Jumeirah Group. He is a digital-passionate who keeps a constant watch on search engine trends & regularly provides training in French Business Schools (Paris business school HEC and University Institute of Technology in Evry).
A basic understanding of marketing is recommended, but everyone is welcome!
In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:[email protected]
You can pay by Paypal, Bank Transfer or Cash.
If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.
For any other questions related to this course, please contact: [email protected]