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SEO (Search Engine Optimization): Getting your site to rank high on Google

JLT, Cluster R, Park side, Retail level, DubaiUnited Arab Emirates
Friday, October 25, 2019
10:00 AM to 04:00 PM

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If you’ve ever wondered how to get your website on the front page of search engines, the answer you’re been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business revenue and gain a very in-demand skill to help you advance in your career.

 

WHAT WILL BE COVERED?





SEO Introduction & Evolutions

  • How Google updates Panda & Penguin changed the SEO industry ?

  • What is Mobilegeddon update & how to optimize your website for mobile ?

  • How security update impacted the rankings & when is the best time to migrate to HTTPS ?

  • Why Local SEO is not traditional SEO & how to optimize your website for local search ?


TECHNICAL SEO

  • How to run an SEO technical audit on your website & identify quick win actions ?How to optimize your website structure : Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed ?

  • How to fight against internal duplicate content generated by CMS or wrong technical setup ?

  • Tool reviews : Google Search Console, Screaming Frog,


CONTENT OPTIMISATION

  • How to identify relevant keywords for your business & evaluate the competition on these key phrases ?

  • How to structure the site so that each page covers just one thematic ?

  • How to localize your content to be visible internationally ?

  • Tool reviews : Google Trend, Keyword Adplanner, Copyscape


LINK BUILDING

  • How to measure your link profile & evaluate your potential in a competitive market ?

  • What are the best practices for getting natural backlinks ?

  • How to recover from a Google penguin penalty ?

  • How Social Media can help you during your link building strategy ?

  • Tool reviews : Ahref, Majestic SEO, Link Research tool, Buzzsumo,


KEY PERFORMANCE INDICATOR

  • Is keyword ranking the only relevant KPI for your SEO activity ?

  • What are the main KPIs to evaluate your SEO strategy ?

  • Tool reviews : AWR, Search Metrics, Google Analytics, Google Search console






WHEN WILL THIS COURSE TAKE PLACE?





This workshop will take place on Friday, April 19th, 2019 from 10:00 – 4:00pm. Since it is a Friday we will be providing lunch and there will be a long break.





WHY IS THIS COURSE RELEVANT TODAY?





With the nature of SEO constantly changing, it’s important to stay up-to-date on how to think about White Hat SEO techniques and best practices that have proven to work at some of the largest corporations around the world.





WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?





After this training, you will be able to :

  • Build Search Engine Optimization strategy in line with human and financial resources of your company

  • Understand the SEO best practices from top Middle East brands (Arabic SEO, Mobile SEO)

  • Audit a website technically to avoid any issues for improving rankings on Search Engines

  • Optimize your website content with relevant keywords for your business

  • Understand the concept of “long tail” and implement a content expansion strategy

  • Identify natural link building opportunities tailored for your market






WILL I GET ANY CERTIFICATION?





Yes, if you complete the necessary coursework for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.





WHO WILL BE TEACHING THIS COURSE?





This class will be taught Naguib Toihiri – Head of Marketing @ RBBi http://rbbideas.com/

Naguib has over 6-years experience optimizing online brands visibility & increasing their traffic from search engines. Having worked as a SEO specialist in France at Orange (leading Telecom company), he joined RBBI in 2013 as a SEO manager helping top Middle East brands in various sectors, including Qatar Airways, Emaar and Jumeirah Group. He is a digital-passionate who keeps a constant watch on search engine trends & regularly provides training in French Business Schools (Paris business school HEC and University Institute of Technology in Evry).





ARE THERE ANY PREREQUISITES?





A basic understanding of marketing is recommended, but everyone is welcome!





DO YOU OFFER ANY DISCOUNTS?





In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:[email protected]





WHAT PAYMENT METHODS DO YOU ACCEPT?





You can pay by Paypal, Bank Transfer or Cash.





WHAT IS YOUR REFUND POLICY?





If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.





WHAT IF I HAVE OTHER QUESTIONS?

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