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When Should You Start A Startup & How!

February 26 @ 7:00 pm - 8:30 pm

You've got an idea, Good. You've done some validation - Great! You're ready to start your startup - Awesome! More often than not, many first time entrepreneurs waste a significant amount of time and money on figuring how to set up an entity. It can be incredibly frustrating to go from extreme excitement to extreme frustration with setting up business. This talk will run you through, setting up a startup in Dubai and will include discussing resources you should use,…

Marketing Attribution: who is the real channel hero?

February 28 @ 6:45 pm - 8:00 pm

Agenda: This session is for any marketers currently using a last-click view to understanding digital marketing success (how did they come to the site/app and convert) and they are needing to move to an attribution-based model. We'll cover: - brief intro to attribution, why you should adopt this methodology - what types of attribution models there are - attributing online/offline activity - how to report on attributed conversions - how to integrate this into your business Speakers Bios: Muizz Yusuf:…

3 Tactics to Dominate Google’s First Page through SEO & PPC Tactics

March 7 @ 6:45 pm - 8:00 pm

Agenda: · Why SEO & PPC should work together in 2018? · 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level Speaker Bio: Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team. See You There!

Progressive Web Apps – Push Notifications // PWA

March 10 @ 5:30 pm - 8:00 pm

  In this session the Google Developer Expert Shidhin will explain the concept of push notifications, how they improve user experience and what developers need to get started. He will also share his experience of implementing push notifications while building a PWA on Chrome and some live examples of https://en-ae.namshi.com/ About the speaker: https://developers.google.com/experts/people/shidhin-cr Shidhin is a front end engineer focusing more on web performance and modern web technologies. He loves contributing to open source and take every chance to push…

Build Your Personal Brand on LinkedIn

March 13 @ 7:00 pm - 8:30 pm

Learn about personal branding on LinkedIn: How to leverage Linkedin to build your Personal Brand and achieve your professional goals. About the speaker: Amel Ait Ahcene Amel is currently the Media Account Manager at LinkedIn. She is a strong believer in Branding and storytelling and helps companies in the MENA region to build their corporate presence on LinkedIn. See You There!

How To Unlock the Power of Location

March 26 @ 6:30 pm - 8:00 pm

  Location Platforms is an important component that contributes to disruptive technologies such as IoT, Autonomous, Big Data, Machine Learning, Deep Learning, Artificial Intelligence and Cryptocurrencies. About the Speaker: Mohamed Abdeljalil Business Development at HERE Technologies, leading Partnership and Community strategy, and contributing to the product and content growth of HERE Open Location Platform in the Middle East and Africa. He brings over 14 years of extensive business experience in both corporate and entrepreneurial arena. Managing Director and Co-founder at…

Growth Hacking & Content Marketing – Workshop

April 13 @ 10:00 am - 4:00 pm

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually. How can you scale your business while at the same time keeping costs down? That's the eternal struggle of the growth hacker. In this workshop we'll be covering tools and tactics to achieve scalable growth by focusing on practical actions you can take to make an positive impact on your business. This workshop will cover three sections: Section 1: Platform selection  Finding your community &…

Influencer Marketing – Workshop

April 27 @ 10:00 am - 4:00 pm

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually. Influencer marketing is one of the most talked about Digital Marketing trends of the last year, but is it worth the hype? How can you tie in influencer marketing with your overall marketing strategy? How can you find the best influencers for your business? What's the best way to track, measure and scale your success? All those questions and more will be answered in this…

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