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Influencer Marketing – Workshop

April 27 @ 10:00 am - 4:00 pm

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually. Influencer marketing is one of the most talked about Digital Marketing trends of the last year, but is it worth the hype? How can you tie in influencer marketing with your overall marketing strategy? How can you find the best influencers for your business? What's the best way to track, measure and scale your success? All those questions and more will be answered in this…


Turning Your Site Into A Conversion Machine

April 28 @ 10:00 am - 4:00 pm

This workshop is part of our Advanced Digital Marketing Track, but may be taken individually. One of the most crucial parts of any Digital Marketing strategy is Conversion Optimisation. In this workshop we'll be covering the most important aspects of optimisation strategy. Some aspects of the workshop include A/B testing and Landing Page Optimisation, and Driving Sales Down You Marketing Funnel through Automation! This workshop will cover conversion marketing aspects and practical exercises on: Conversion Rate Optimization Creating landing page…

Inbound Marketing Fundamentals

April 30 @ 6:30 pm - 8:00 pm

The way people find information about products and services nowadays has changed. People are now well-informed, and can self-research in their own time. As marketers, we are used to focusing on how our target customers can find us, when they need us. But what if we could find our customers, before they even knew they needed what we can offer them? Inbound Marketing is a tactic that focuses on distributing quality content which positions you as a thought leader in…

Attribution – Going Away From LastClick!

May 1 @ 6:30 pm - 8:00 pm

Attribution is the science of allocating dollars from a sale to the marketing touchpoints that a customer was exposed to prior to their purchase. Google has taken several steps in recent years to move beyond a reliance on simplified last-click approach. The session will provide a summary of the most recent product updates as well as overview of best-practices for campaign optimization. About The Speaker: Matz Lukmani @ Google Product Lead EMEA, Measurement & Attribution See You There!

Digital Marketing Training in Dubai

Comprehensive Digital Marketing Workshop

May 4 @ 10:00 am - 4:00 pm

This workshop is part of our Digital Marketing Track, but may be taken individually. Learn how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals. Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords. Long term marketing: SEO (Technical & Content), Organic Social Media (Automation,…

Digital Marketing Training Workshop Dubai

Mastering Google Analytics: Customization & Automation Workshop

May 5 @ 10:00 am - May 7 @ 9:30 pm

  This workshop is part of our Digital Marketing Track. Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified. Basic tracking and Analytics concepts (source/medium, grouping data) Tracking all channels (by UTM tagging url’s) Demographic and User Data To define Events, Goals and Ecommerce Transactions. To setup Conversion…

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