Whether you are an aspiring entrepreneur with an idea you’d like to make a reality or involved with innovative new projects in an existing business, this is the workshop for you.

In this practical workshop, we’ll go over everything from how to know your idea is worthwhile, how to know if the market needs it and how to value your business.

Forward KSA is a two year program which aims to to select, support and train thousands of entrepreneurs at the early stage who are ready and on the cusp to grow their businesses. Forward Riyadh is the first workshop of this series.



  • Curriculum & Program Schedule

    This workshop will take place on the 24th of February 2018

    • 10am – 10:30am | Introductions
    • 10:30am – 11am | Why start a startup?
    • 11am – 12pm | Where do good ideas come from & how to know if people want it?
    • 12pm – 1pm | Lunch and prayer break
    • 1pm – 2pm | Real market sizing
    • 2pm – 3pm | Questions to ask when assessing an idea
    • 3pm – 4pm | Testing and pitching your idea
  • How much does this program cost?

    This program is 100% free! You just have to apply below.

  • Who should apply for this program?

      This event is open to both men and women.
      We recommend that the following people apply to this program:
    1. Aspiring Entrepreneurs: Anyone who has their own idea that they want to turn into a real startup business
    2. Aspiring IntrapreneursAnyone working at a company that wants to learn the startup way to quickly test and implement any project
  • More Information

    Have any questions or need more information? Send us an email at [email protected]


Muhammed Mekki

Founding Partner at AstroLabs

Founding Partner at AstroLabs, interested in building bridges between the US and the Middle East.

Co-Founder of Namshi.com, leading the operations team during the scaling phase of growth.

MBA from Stanford University and Bachelor of Science from Wharton School, University of Pennsylvania.

Fulbright Scholar with expertise in Islamic Finance.

Roland Daher

Chief Operating Officer at AstroLabs

Roland has extensive expertise in startup-support programs. Over the last 3 years, he was responsible for designing, executing and scaling Dubai 100 – the region’s first digital health accelerator.

He is a founding member of Wamda where he led various programs with government entities and large corporations.

Roland holds an MBA from London Business School.

Norah Alajaji

Director of Programs & Partnerships at AstroLabs

Norah is passionate about public policy, technology and creating continuous impact. Before joining AstroLabs, Norah worked at the Dubai Creative Clusters Authority, The Economist Intelligence Unit, and the Saudi Mission to the United Nations in Geneva.

Norah holds an MSc in Gender, Media, and Culture from London School of Economics and a BA in Business Economics and Financial Management from University of Hull.

Guest Speakers

Ammar Yousef 

Co-founder and CEO of Doorstep

Ammar Yousef is the Co-founder and CEO of Doorstep, a platform that connects customers with personal shoppers to deliver groceries from their favorite retailers. Ammar Yousef built his experience in both the technology and banking industry where he managed projects related to enhancing customer experience and process automation.

Nasser Alnasser

Chairman and Founder of Cloudy

Nasser is a cloud computing and emerging technologies specialist with over 15 years of experience in the IT industry. Chairman and Founder of Cloudy, a leading Software as a Service provider serving hundreds of SMEs around the region. He worked at Microsoft to empower entrepreneurs and SMEs to achieve more through digital platforms. He is also leading now a nation-wide programs and initiatives to build a cloud-first strategy and to grow the cloud services adoption across all verticals in the kingdom.

Abrar AlBabtain & Dur Kattan

Founding Partners of JobShoot

Abrar & Dur are the founding partners of Jobshoot, a global professional networking app developed with a built-in video feature that allows you to tell your professional story in 30 seconds and promote the talents/ skills that are not highlighted in your resume.

Abrar Holds a bachelor degree in Business Management from Alyamamah University in Riyadh, with a specialization in Management Information System. She has worked as Human Recourses Director at Morgan Stanley in Saudi Arabia, as well as, A Business Advisor in Banking and Investment field for many years, in addition to her experience in Management Consultancy for different projects for both government and private sectors.

Dur holds a Master’s degree in communication, culture and technology from Georgetown University and works as the Communication and PR Executive Director at the National Center for Performance Measurement.


However, you can still enter your details below and we’ll let you know once we launch our next program!

  • The more detailed your answer, the more likely we are to choose you!


Great mentors and a great team, AstroLabs Academy empowers entrepreneurs to shape the digital markets in the Arab world.

Ammar WaganahCEO & Co-FounderDokkan Afkar

Coming from a non-technical background this workshop enlightened in so many areas and caused me to think of my startup in a whole new light.

Shaima HamidaddinExecutive ManagerMiSK FOUNDATION

Don’t learn the hard way to scale your online business, Go To AstroLabs!

Hossein BukhamseenCTOHungerStation.com

It was very informative it was also great in terms of sharing case studies and best practices.

Jana Al QahtaniSenior Digital Marketing ExecutiveLouis Vuitton Moet Hennessy

An amazing outlook into the realm of online scaling learnt everything I need to know in a span of 3 days from the top most influential people in the field, truly motivational, educational, and inspiring

Mohammed KazimCo-founderTamashee

Very helpful and focused! Highly recommend crash workshop for every startup.

Laith AlsulaimanCOO - Product DevelopmentBusinessClouds

This is what we need as entrepreneurs to realize that we are not the only one facing challenges. We learned within three days what would have taken me months to figure out on my own.

Ambareen MusaCEOSouq Almal

Whether you have a startup company or a single project really ‘Scaling Online Startups’ workshop is amazing & helpful for you, Don’t miss it at all!

Mohammad Nasser AlOrainy

AstroLabs is a wealth of knowledge and provides excellent support to startups in the digital space.

Pooja Doshi- SharmaCo-Founder & CEOAer Media


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