Eddy Farhat

Eddy is the principal retail analyst at Google MENA. He is currently leading the thinking around eCommerce and retail digitization within Google’s MENA team. Recently, CSO and interim-CMO at MarkaVIP. Over the 3 years tenure, witnessed both early-stage bootstrapping and later-stage growth-coping challenges and successes. Formerly, strategy consultant with Booz&Company and freelance web and mobile software engineer.