Launchpad 2022 Winners Announced

Launchpad Winners Are Out!

About Majid Al Futtaim

Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. With presence in 17 countries, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, owns the exclusive franchise for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences, including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai and is parent to a Fashion, Home and Specialty retail business representing international brands. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.


Majid Al Futtaim Launchpad Program

The Majid Al Futtaim Launchpad Program is a market accelerator program aimed to attract startups and SMEs in strategic sectors of interest to Majid Al Futtaim. The aim of the program is to turbo-charge startups and SME’s growth plans by providing them with access to the Majid Al Futtaim ecosystem and a set of benefits.

Why join the program?

The program will provide regional startups and SMEs a gateway to tangible
growth opportunities, strong networks, mentorship and access to monetary
incentives, and benefits in partnership with Microsoft through:

Accessing New Revenue Streams

  • Access to Majid Al Futtaim’s retail spaces
  • Access to Majid Al Futtaim’s online channels
  • Broader customer acquisition reach through marketing support
  • Access to Microsoft Co-sell program, marketplace, and unlocking go-to-market support for eligible B2B start-ups

Increasing Operational Efficiencies

  • Cost reduction on fees and upfront payments
  • Fast track integration into Majid Al Futtaim’s ecosystem
  • Access to the broader Majid Al Futtaim capabilities
  • Nomination to Microsoft for Startups Founders Hub program which offers startups: (1) Technology to build their products (e.g., Microsoft Azure Credits), and (2) technology to run their business (e.g., Microsoft 365)

Gaining Unrivalled Market Knowledge

  • Access to market insights from Majid Al Futtaim’s data lake
  • Connect with Majid Al Futtaim experts and decision makers
  • Benefit from Majid Al Futtaim’s leadership through mentorship & implementation
  • Access to technology and industry mentorship & 1:1 tech consult sessions for B2B startups by Microsoft

Program’s Focus

Health & Beauty

Unique and Innovative sustainable brands and Startups creating an elevated customer experience in the industry

Homegrown Brands

Local sustainable brands that have a compelling and unique story behind their products


Innovative and sustainable startups delivering cutting edge technology solutions in the real estate industry.


June 7

Application open for submission

July 22

Deadline for application submission

August 24

Shortlisted companies’ announcement

Aug. – Sept.

Pre-pitch training and coaching

Sept. 15 – 20 – 21

Pitch Event and winners announcement

Frequently asked questions

No, as each focus has different eligibility criteria and target companies, please make sure to apply to the program focus that is most relevant to your company.

Following the application deadline, we will be reviewing all submissions internally based on the criteria mentioned. We might get in touch for any additional information (if applicable).

If you are shortlisted, you will be informed via email.

Shortlisted companies will be invited to preparatory sessions that will provide you with information about integrating to Majid Al Futtaim’s ecosystem and will also prepare you for the final pitch event.

The program will provide SMEs and startups with a gateway to tangible growth opportunities by subsidising the rent cost and fast tracking the process to integrate into Majid Al Futtaim ecosystem by accessing new revenue streams, increasing operational efficiencies, and gaining unrivalled market knowledge.

Please visit each program focus page, to know more about what each program offers.

The acceleration program is open for growth stage startups and SMEs within the focus of Proptech, Health & Beauty, or Homegrown Brands that inspire to be part of Majid Al Futtaim’s ecosystem and want to acquire growth opportunities, customer acquisition,  and improve their operational efficiencies.

All information submitted through the application form will be treated for the sole purpose of the program and will not be shared with any third party without the consent and approval of the submitter.

Majid Al Futtaim Launchpad Program does not claim any proprietary rights over the brands and/or technologies that are submitted to the Program. All information and technologies are the sole property of the submitters.

IP developed by a participating company is retained by that company.

For inquiries

Contact us [email protected]