Health & Beauty

About Health & Beauty

The Health & Beauty program focus of Majid Al Futtaim Launchpad looks to identify and accelerate Health & Beauty brands with unique and innovative products, as well as tech startups with solutions designed to elevate the customer experience in the industry.

Who are we looking for?

Clean, Natural, Sustainable focused brands that sell directly to consumers (primarily online) and are ready to make the jump to a retail Brick & Mortar environment.

Startups with innovative solutions that would upscale the customer experience in the Health & Beauty environment.

What we are offering

The program will provide SMEs and startups with a gateway to tangible growth opportunities by subsidising the rent cost and fast tracking the process to integrate into the Majid Al Futtaim ecosystem with a revenue share component through:

Retail Space

Selected companies will generate new revenue streams and access loyal customers through in-mall pop-ups, shelves space at Myli (new beauty concept store), and even Carrefour

Marketing Support

Selected companies will increase customer acquisition and gain brand visibility through a set of marketing activities (featuring on Majid Al Futtaim’s Social Media, In-Mall Banners, etc..)

Intelligence Access

Selected companies will get access to exclusive insights and data that will allow them to optimise their operational efficiencies

Who can Apply?


Company should be registered in the MENA Region (with operations/presence in UAE and/or Egypt)


Product or Solution already implemented in the market with proven traction


Brands and startups that have high potential to scale across different geographies


Companies with unique value proposition


Focusing on skincare, haircare, and clean beauty with high quality and affordable price (masstige)


For inquiries

Contact us [email protected]