Homegrown Brands

About Homegrown Brands

The Homegrown brands program focus of the Majid Al Futtaim Launchpad looks to identify and accelerate local companies with a unique and compelling brand story, while giving them space, visibility, and exposure by introducing them into the Majid Al Futtaim ecosystem.

Who are we looking for?

Brands that look to bring awareness and elevate local craftsmanship, tradition and cultural heritage. From traditional leather and metalwork applied to modest fashion and lifestyle brands.

Brands with products and operations that promote a more sustainable and socially-conscious idea of fashion. From brands using sustainable materials, to circularity or zero-waste driven brands, and those that donate a portion of proceeds to serve a certain cause in the community.

Brands with a truly innovative product with a strong Research & Development component.  For example, patented neo-fabrics made out of agricultural or post-consumer waste.

What we are offering

The program will provide SMEs and Startups with a gateway to tangible growth opportunities by subsidising the rent cost and fast tracking the process to integrate into the Majid Al Futtaim ecosystem with a revenue share component through:

Retail Space

Selected companies will be given access to new revenue streams through pop-ups in Majid Al Futtaim’s malls, and THAT concept store

Marketing Support

Selected companies will be given the chance to acquire new customers, enhance their brand positioning through a set of marketing activities (social media, banners etc.)

Intelligence Access

Selected companies will get access to insights and data that would allow them to optimise operations, and improve their performance

Design Studio

Selected companies will get access to Majid Al Futtaim’s design studio and capabilities

Who can Apply?


Company should be registered in the MENA Region (with operations/presence in UAE and/or Egypt)


Brand that is ready to scale and that has seen positive traction

Brand Story

Company with an inspiring story that relates with the local community


Brands focusing on fashion, accessories, jewellery, including home & gift items


Brands with the high potential for growth across multiple geographies, and are well established online and seek to scale to brick and mortar space.


For inquiries

Contact us [email protected]